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☆ Architectural visualisation studio ☆ Visual storytelling that gets results ☆ Based in Brighton, UK
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Recent posts
Like most people, here at F10 Studios we've been busy navigating rapid AI development. What's actually production ready. How to reliably fit it into workflows. What the limitations are, and where the real opportunities lie.
The conclusion? We're excited.
Skilled humans producing 'traditional' detailed architectural 3D models and high-quality renders remain firmly at our core. But a hybrid 3D / AI approach brings fast creative experimentation during the project and incredible flexibility once the hero CGI is done. Different lighting, more scenarios and activities, multiple shots, videos.
It's not a magic button (far from it!), it needs to be harnessed. It needs to know what you want, if you're vague you will get vague.
But with the right creative prompts combined with a strong detailed CGI to direct, it is a very powerful tool to do more with your budget.
See what that looks like in practice on our new website, launched to mark F10's 18th birthday.
Link in bio.
#architecturalvisualisation #archviz #CGI #visualstorytelling #propertymarketing #3Drendering #architecturalCGI #AIvisualisation #AIrendering #generativeAI #architecturelovers #interiordesignCGI #propertydev #MuseumDesign #ExperienceDesign #hospitalitydesign #hospitalityCGI #restaurantdesign #hoteldesign #hospitalitymarketing
14 May 2026
The British Pavilion celebrates the very best of British design and showcases the UK’s rich industrial and cultural heritage. Its striking façade has a woven texture that pays tribute to Britain’s historic textile industry, reflecting the craftsmanship that helped shape the nation’s global identity. The perforations in the panels are inspired by early punched cards used in calculating machines, subtly highlighting the UK’s pivotal contributions to technological innovation.
17 Jan 2025
Introducing the stunning 2024 Restaurant & Bar Design Awards trophy presentation box, designed by Astet Studio in collaboration with Casamance.
Inspired by the vibrant Mediterranean palette and the essence of Barcelona, this bespoke creation is a true celebration of the city’s culinary and design scene.
Watch as F10 Studios brings it to life with a playful, Flamenco-inspired dance in this animation.
#RBDA #RBDA24 #interiordesign #hospitalitydesign #design #interiors #restaurant #bar #newopening
19 Aug 2024
The best hotel lounges are warm and welcoming, and that’s exactly the atmosphere we wanted to capture with this visual for @wedinburgh
Working with our client @jesticowhiles we created a series of enticing visualisations for Edinburgh’s hottest new destination hotel.
In this image, layers of light are reflected in the hammered copper ceiling and the cosy textures of the sofas invite you for a relaxing drink or just to curl up with a good book 📚
Visual: @f10studios
Interior Design: @jesticowhiles
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #hoteldesign #hospitalitydesign #hoteldesign
29 Feb 2024
👋 Putting people centre stage 👋
Swipe to see more 👈
A table by the chef’s station brings you into the heart of the action. And that’s the vibe we wanted to create for this highly-detailed visual of @sushisamba.edinburgh to bring the vibrant dining experience at SUSHISAMBA Edinburgh to life.
In this image, you can see the chefs hard at work making the delicious food SUSHISAMBA is known for. Careful use of people in a visualisation creates movement, excitement and vibrancy.
Visualisation: @f10studios
Interior design: @jesticowhiles
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #hospitalitydesign #restuarantdesign #sushisamba
23 Feb 2024
We love details 😍
Here is a crop of a visual we produced a while back for the intricately designed Dishoom Canary Wharf
Interior Design: @macaulaysinclair
Visualisation: @f10studios
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #bardesign #hospitalitydesign
21 Feb 2024
Swipe to change to Daytime 👉
We’re really excited to be able to share a couple of the visuals we created for @jesticowhiles as part of the marketing campaign for @sushisamba edinburgh
Can you picture yourself pulling up a bar stool and ordering an Espresso Martini?! 🍸If the answer’s yes, then our work here is done!
Our designers were meticulous when layering lighting details onto this image of the SUSHISAMBA bar. Hundreds of branch-like, multi-coloured rods of light were added to the tree sculpture to create a mesmerising focal point.
#render #coronarender #rendering3d #architecturelovers #archilovers #hospitalitydesign #interiordesign #hoteldesign #restaurantdesign #hotelindustry #restaurantinterior #hospitalityinteriors #design
15 Feb 2024
🌟 New project reveal 🌟
We’re delighted to reveal the visuals we created as part of the marketing campaign for @wedinburgh
This atmospheric twilight shot of Edinburgh’s most exciting new hotel is one of a series of visualisations we produced with interior designers @jesticowhiles
Guests at the hotel can take in 360° views of Edinburgh’s iconic skyline while enjoying sundowners on the stunning rooftop terrace 🥂
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #hoteldesign #hospitalitydesign #hoteldesign
14 Feb 2024
#happychinesenewyear
09 Feb 2024
Swipe to change events 👉
A couple of oldies from a set of visuals we did exploring potential uses of these unique event spaces within @batterseapwrstn
We are in Control Room A here, which has been amazingly restored and open now...and film buffs might recognise it from The Kings Speech and The Meaning of Life 🎥
Interior Design: @f10studios
Visualisation: @f10studios
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #eventdesign #experiences
01 Feb 2024
We love the mood of these visuals we created, connecting people with the experience 🥂
Interior Design: @f10studios
Visualisation: @f10studios
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #bardesign #hospitalitydesign
26 Jan 2024
It's chilly outside ⛄ But nice and cosy in here 🌞
The weather right now bringing back memories of this visual of a rather welcoming hotel room we did a while ago.
Interior Design: @jesticowhiles
Visualisation: @f10studios
#rendering #interiordesign #rendering3d #architecturelovers #interiordesign #render #archilovers #interiordesigners #coronarender #hoteldesign #hospitalitydesign
18 Jan 2024
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