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Bio
Dedicated to the promise of fearless engineering for the best and most reliable ride. Alu vs Carbon wheels with Jack Moir ⤵️
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Recent posts
The Complete System 👊🏻
Following the recent expansion of the Sidekick hubs line, e*thirteen is proud to announce a complete range of Sidekick Flux Wheelsets and Rims. By pairing our unique anti-kickback hubs with new compliant rims tuned specifically for front and rear wheels, we have created the ultimate combo, designed to unlock your bike’s suspension, improve traction and control, and reduce trail fatigue.
At the heart of every new Flux wheelset are Sidekick Hubs, which are the only hubs to provide all of the following advantages in one product :
And the new Flux rims move away from traditional convex/outward shapes in favor of a unique concave/inward, low-profile design. This engineered shape allows the rim to act as additional suspension, enhancing traction, reducing deflection, and absorbing high-frequency trail chatter.
#ethirteencomponents #wethirteen #sidekickfluxwheels
21 May 2026
Introducing the fastest hubs on the mountain 🚵♂️ 💨
Sidekick 2.0 hubs are here and feature a new 9° fast engagement setting option comparable to conventional MTB hubs , up to 38% weight savings, near zero coasting drag, increased durability, and a backed by a 10-year warranty with a lifetime guarantee on bearings!
One more thing… we made them less expensive now starting at $249.95. Sidekick performance is more available than ever. Hit the link in our bio.
#ethirteencomponents #sidekick20 #sidekickhubs #eliminatespedalkickback #nearzerocoastingdrag
14 Apr 2026
The best grip & comfort in the brand’s history 👊🏻
Introducing the Gen3 Grappler tire lineup: Featuring new GR Radial technology for maximum grip & comfort.
This comprehensive lineup provides professional-level performance at affordable prices across E-MTB, Trail, All-Mountain, Enduro, and Downhill categories.
Most models available now! Hit the link in the bio to find out more.
#ethirteencomponents #wethirteen #grapplerfluxgrradial #radialmtbtires
29 Apr 2026
Big power. Less weight. No compromises. 🤘
The Helix Race Carbon e*spec Cranks deliver an incredible strength-to-weight ratio, weighing as little as 320g while meeting ASTM 5 standards with added motor protection against the elements with our custom covering.
Engineered for aggressive e-MTB riding, from all-mountain adventures to big self shuttle days 👊🏻
Added motor protection against the elements with our custom covering.
#ethirteencomponents #wethirteen #helixraceespeccarboncranks #emtb
10 Nov 2026
Friday RAW with none other than @jackmoir_ 🔥
#ethirteencomponents #wethirteen #sidekickhubs #grapplersidekickfluxwheels
06 Nov 2026
Lightweight, refined, and ready to rip. 🤘
The Helix Race Carbon Cranks bring carbon performance and all-mountain strength together at just 366g. With a machined 30mm aluminium spindle, an innovative 8-lobe interface, and ASTM 4 durability, they’re built for everything from XC race rigs to aggressive trail missions.
Light on weight. Heavy on performance.
#ethirteencomponents #wethirteen #helixracecarboncranks
05 Nov 2026
@alexrudeau @commencalbikes Meta that he piloted to 5th at World Champs in Finale Ligure, Italy 🇮🇹
Alex chose our Aluminum Sidekick Flux wheels for the ride, bringing that signature feel to the biggest stage 👊🏻
#ethirteencomponents #wethirteen #commencalmeta #sidekickfluxaluminumwheels
04 Nov 2026
Your daily dose of magic with @frix.frix 🔥
#ethirteencomponents #wethirteen #grapplersidekickfluxwheels #sidekickhubs #helixracealloyGRcranks
03 Nov 2026
Dusty. A moveable feast.
All-round. All in.
#MondrakerDusty #MondrakerBikes #MondrakerDNA
03 Nov 2026
Making Sidekick more accessible than ever! 🫡
You can have all the benefits of our Sidekick hubs starting at $249.95👊🏻
Benefits:
- Eliminates Pedal Kickback at the source
- 30% less coasting drag creating Free Speed
- Improved Suspension performance spending notably more time in the suspensions sweet spot
- Up to 38% lighter than the original
- Less fatigue on the descents
- Near silent operation
- Wider deadband range 9/13/18 degrees
- Tool free adjustment
#ethirteencomponents #wethirteen #sidekickhubs
02 Nov 2026
Sidekicks Wheels + Urban Street Racing ✅
@alexrudeau finding traction on the stairs of Stuttgart, Germany during the Cerro Abajo!
#ethirteencomponents #wethirteen #sidekickwheels #sidekickhubs
30 Oct 2026
@jackmoir_ backing it in ✊🏻 💨
#ethirteencomponents #wethirteen #grapplersidekickfluxwheels #sidekickhub
29 Oct 2026
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