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The Media Universe Cartographer Newsletter & Podcast at 🔗 EP of Portlandia & @skit.movie
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linktr.ee/ESHAPTV-
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Recent posts
Who’s actually shaping culture in 2026? 👀
The Affinity 100, a new ranking from us here at What’s Trending and media cartographer Evan Shapiro, sponsored by Whalar Group, looks beyond follower counts to spotlight the creators with the strongest audience connection and cultural impact.
The takeaway? Influence isn’t just about reach, it’s about affinity. 🔥
Head to the link in our bio to see the full ranking.
14 Sep 2026
The @spacex IPO Rocket
is really just a Palm Pilot.
Bc AI is the new DotCom.
🧾🧾 in ☣️
feat. @google @elonmusk STARLINK @nasdaq
11 Aug 2026
The “Yindie Film” movement is here.
feat. @curry.barker @kanepixels @markiplier @starwars @a24 @focusfeatures @inoxtag @youtube
01 Jun 2026
Over the last 3 years, across 376 films, the major and indie movie studios, collectively, saw a negative ROI in the theatrical window.
Only @a24 saw a modestly positive ROI in theaters - and that was driven predominantly by one YouTuber movie: Backrooms by @kanepixels.
Spider-Man Brand New Day generated a 210% ROI. @disney’s Mandalorian & Grogu produced a negative -39% return.
Conversely, Yindie Film (YouTube Indie) Backrooms generated a 3825% ROI and @curry.barker’s Yindie Obsession returned 69711% on its original investment. That’s not a typo.
Most often for feature film, a huge share of revenues and MOST of the profit are made AFTER the movie leaves theaters.
Yindie filmmakers have managed to produce better returns IN theaters and better ROI in the cinematic afterlife.
I’m at @americanfilmmarket all week. To celebrate I just dropped a new report THE WHOLE MOVIE: a comprehensive analysis of the current state of the feature film business.
Creators aren’t disrupting The Movies - they’re reinventing them.
To see the difference, hit the link in my bio.
09 Nov 2026
WHAT DOES IT TAKE TO MAKE A @jubileemedia VIDEO???
Evan and Jamie talk with Jubilee CEO, @jasonylee_ , about the behind the scenes nature of the social media giant. How many employees do they have? How did they decide on the kinds of locations they film in? And much more.
The latest episode of The Media Odyssey is available everywhere NOW!
#podcast #themediaodyssey #jubilee #jubileemedia #jubileevideo #medianews #mediaexpert
08 Nov 2026
YEAR ON YEAR VIOLENCE
The November 2026 Universe is now live at the link in my bio.
It’s easy and fun to compare YoY changes.
The 2026 vs 2025 maps are compared in the video, with a spotlight on our friends in the news at @rokuplayer, @foxtv, @claudeai and @apple.
Some notable YoY changes:
Anthropic: +427%
@spacex: +128%
TKO: +103%
OpenAI: +70%
@meta: -5%
Google: -8%
@netflix: -35%
Oracle: -38%
FOX: -44%
@reddit: -57%
@skydance: -66%
Compare 2026 to any year back to 2015.
Go, play.
Let me know what you find.
08 Nov 2026
THE TOP 3 BIG THEMES IN
THE 2026 MIDTERMS
I dug into the data to find universal themes in the historic, widespread results across all the regions of the US.
Not inflation. Not Iran. Not Immigration.
My big 3 themes:
Corruption
Anti-Ai-Tech-Broligarch Backlash
A massive Generational Power Shift to Millennials and Gen Z
07 Nov 2026
Is Hollywood Dying?
All the vital signs show that the Gatekeeper Era of media is over. The idea that rich men in LA and London will dictate what audiences watch is officially dead.
We are now in the User Centric Era. Audiences control what, where, how they watch — and the underlying economics around it.
But… Hollywood isn’t dying. It’s transforming.
Let me explain.
In this video.
And next Tuesday at the summit at @americanfilmmarket
And on a livestream - link in bio.
06 Nov 2026
WHY @jubileemedia CHOSE YOUTUBE AS THEIR PRIMARY PLATFORM...
Evan and Jamie talk to Jubilee CEO, Jason Y Lee, about why he chose YouTube as the main place to build the company's audience and the pros and cons of doing so.
The latest episode of The Media Odyssey is available NOW wherever you get your podcasts!
#podcast #themediaodyssey #jubilee #jubileemedia #jubileevideo #medianews #mediaexpert
06 Nov 2026
HOW DID @jubileemedia COME TO BE???
This week on The Media Odyssey, Evan and @jamie.s.shapiro talk with the Founder and CEO of the rocket ship content creation company, Jubilee Media.
Everything you want to know about the behind the scenes origins and operations of the social media giant come up here, so check it out NOW wherever you get your podcasts!
#podcast #themediaodyssey #medianews #mediaexpert #jubilee #jubileevideo #companyorigins #businessorigins
05 Nov 2026
@elonmusk: genius at work.
💀🤣😂😜💀
05 Nov 2026
If you’ve never come across the debate show Surrounded you’re missing one of the most interesting, and I would argue most important, conversation series in media today.
The show’s premise is a literal and ideological setup: one central figure sits in a hot seat in the middle of a warehouse room, physically surrounded by a circle of 20 to 25 people who completely disagree with their viewpoints. The central guest faces the circle for an extended, continuous session — often lasting 1 to 2 hours. Members of the outer circle of opposing debaters step up to a microphone or an adjacent chair one at a time to challenge the central guest on specific arguments, policy points, or cultural beliefs. There is no traditional host, anchor, or teleprompter controlling the flow. The participants are left to manage their own civil boundaries, micro-debates, and conversational pacing.
Notable and important figures from both ends of the ideological spectrum have braved the format. The premiere episode with Charlie Kirk has been viewed more than 47 million times. The Dean Withers episode has 21 million views. The Medhi Hasan episode has 18 million views. I personally believe that James Talarico won his nomination for the senate seat he just won in large part due to his excellent appearance on the show.
The sessions definitely get heated, but never, unlike “professional” debates turn into silly or childish screaming matches. Both sides get their allotted time and both points of view actually (get this) get heard.
The show is produced for next to nothing. It’s shot in a warehouse with zero set. The shows usually last an hour or more and have hundreds of millions of views from a young and diverse audience — 85% of the show’s viewers are 35 or younger — contradicting the myth about the attention spans of Millennials and Gen Z.
The company behind this groundbreaking and enlightening format is @jubileemedia: a digital programming powerhouse that has transformed social video into a global, cross-screen community of Gen Z and Millennials.
This week on The Media Odyssey Podcast, we were lucky to interview Jubilee’s founder, @jasonylee_
Link to full convo in bio.
05 Nov 2026
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