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Bio
Cofounder @trykarat helping creators w money Previously Instagram, McKinsey, Blackstone, Harvard, @jomo.pod Check out Karat below- or my podcasts!
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Recent posts
š„¹ growing older w dear friends
19 Nov 2025
I was scared when I left IG but @willikin was like āwe got thisā and then we got chipotle and started sketching out @trykarat
09 Dec 2025
Hi! Itās @erictway and @willikin here. Today we just raised $70M to help creators with their finances š„¹ We cofounded @trykarat over 4 years ago for this mission.
Our investors are top creators we work with - like @missbotez @gpstephan @ludwigahgren @nick.digiovanni @3lau @pengu1nz0 thru his agency @sam.from.wendover - and previous founders & CEOs from YouTube, Twitter, Twitch, TikTok, CAA and Wealthfront.
Weāre introducing a new business credit card that *also* can build your personal credit score via an official partnership with Visa- apply at link.trykarat.com/signup! Weāre also upgrading our taxes service for creators with a new team and bringing it out of beta at trykarat.com/books.
$70M is a lot of money. But it's not our money - it's money entrusted to us by investors to try and make this work, to build a better financial future for creators. We know that the chances we fail are uncomfortably high - but we care enough to try and give this a shot.
Iām so grateful. Thank you all š«¶
19 Jul 2023
I spent 7 years cofoundingĀ a $100M company. But if I had to redo it, hereās how Iād launchĀ in days using AI with Grok BotĀ
comment GUIDE to learn how you can too with @grok - and get access to AI teammates that literally do your workĀ for you
#grokpartner #grokbot
12 Nov 2026
How I networked my way to Instagram, McKinsey, and Y Combinator
11 Nov 2026
How to make friends
29 Sep 2026
I landed offers at Instagram, McKinsey and Blackstone- hereās how to get a job
23 Sep 2026
Iāve raised over $50M from investors for @trykarat - hereās how!
Oh comment FUNDME if want to get private coaching w me
08 Sep 2026
Eric broke the $250B Creator Industry
And it was all by using Guerrilla Marketing
This is Creator Marketing: Karat
Thereās three things he did and the first is Hand to Hand Combat
#creator #contentmarketingtips #marketing
#contentmarketing #growthmarketing
30 Jun 2025
Resharing a clip from my interview with @erictway - super wise guy š
25 May 2026
breaking down @thekumarmethod ās success- by @trykarat cofounder @erictway
13 Jun 2026
lil @trykarat shoot w my friends š„¹ also we launched a 3% cashback on everything card!! See link in bio or dm me if want it
Photos by @jaackyyli
12 May 2026
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