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Bio
Nutrition As Nature Intended • The Original Grass-Fed Beef Protein • Clinically Proven, Gut-Friendly • Now Available at @target @wholefoods @sprouts
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linktr.ee/equipfoods-
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Recent posts
10 years of Prime Protein. In an industry built on confusion and fads, we’ve spent a decade doing the opposite — real food, simple ingredients, no shortcuts.
New products, new customers, national distribution. A lot has changed. But the reason we show up every day hasn’t.
We made a short film to tell that story. Thank you for being part of this!
- Kieran Mathew, CEO
03 Jun 2026
Introducing Equip Kids. Real protein for growing kids. 🖍️🛝🌈🧸
We created Equip Kids for parents who are tired of compromising on what they feed their kids. Made with 10g of gut-friendly grass-fed beef and organic real food ingredients, we made protein that is not only nutritious for your kiddos, but still tastes like a treat. With flavors like Banana Split, Milk Chocolate, Cookie Dough, and Chocolate Brownie, this is one thing your picky eater won’t fight you on.
We believe parents should feel good about what they’re feeding their kids, and kids should enjoy it too.
10g of grass-fed beef
Real food ingredients
Tastes like a treat
No dairy, whey or seed oils
Third-party tested
Comment “Equip Kids” to be the first to shop, or use the 🔗 in our bio
01 Sep 2026
Our most nostalgic Prime Bar flavor yet: Chocolate Chip Cookie Dough 🍪
Some cravings never grow up, like sneaking a spoonful of cookie dough from the bowl as a kid. Chocolate Chip Cookie Dough Prime Bar gives you that doughy, rich, chocolatey bite you’ve loved since childhood, reinvented with 20g of gut-friendly, grass-fed beef protein and real food ingredients.
No junk. No seed oils. Just indulgent cookie dough, made clean and ready to eat.
09 Nov 2026
Watch at your own risk…
Comment 🤎 to be the first to know. See you 11.09 👀 🐄
06 Nov 2026
Psst… a new Prime Protein Bar flavor is coming… can you guess the right flavor? 💙🐄
06 Nov 2026
It’s time to vote 💙🐮 We are passing the power to our Equip Community to vote for Super Moo’s new name!
Head to our stories to vote for the winner:
Slide 1: Blue
Slide 2: Moo-La-La
Slide 3: Clark
Reminder - the winner gets a years full of Equip Kid products 🥳
We had so many amazing submissions for our Super Moo Naming Challenge, so thank you to all who entered! 🎨 🤎
05 Nov 2026
Some CEOs run meetings. Ours ran 26.2 miles (in under 3 hours) in the NYC Marathon 👏
Representing the same thing we build for every day: discipline, real nutrition, and showing up even when it’s hard.
Congrats, Kieran 🗽
04 Nov 2026
Our favorite fall flavors make the perfect frozen yogurt bark🍎 Made with Equip Cinnamon Roll Prime Protein for an extra protein boost (36g per batch!) Recipe inspo from @thedailytayste 💙
Ingredients:
•2 cups regular yogurt
•1 scoop Equip Cinnamon Roll Prime Protein
•1–2 tbsp maple syrup
•1 tsp cinnamon
•1 apple, chopped
•1/2 cup granola
•Extra cinnamon for topping
How to make:
•Mix yogurt, Equip Cinnamon Roll Prime Protein, maple syrup, and cinnamon until smooth
•Pour the mixture into a parchment-lined baking dish and spread evenly
•Top with chopped apples, granola, and an extra sprinkle of cinnamon
•Freeze overnight until completely firm
•Break into bark pieces and enjoy! 🍎
02 Nov 2026
Your November grocery list just got a little more colorful 🍊🥬 Think citrus, cozy root veggies, hearty greens, and seasonal squash. Which ones are you shopping this month? 🐄 💙
02 Nov 2026
Gym refresh 🫱🏼🫲🏽staying on top of my goals. Comment FIT for links. A clean out came with a restock of equip protein to keep me fueled after workouts.
And since they launched in @Target, they want YOU to stay stocked too! The Equip team is sending 3 of you a $100 gift card so you can stock up as well. LIKE & COMMENT to be entered. Winners will be announced Nov 1! Tag friends for extra entries!!
21g grass fed beef protein, great for macros. No fillers, binding agents, or artificial colors/sweetners. And the perfect way to get protein in after a workout.
#garageworkout #garagemakeover #gyminspo
29 Oct 2026
Swap your Halloween candy stash for these chocolate covered protein pumpkins 🎃 Only 4 ingredients and packed with 21g of protein. Nothing spooky about that 👻 💙
Ingredients:
•1 cup semi-sweet chocolate chips
•1 cup pumpkin puree
•1 cup Greek yogurt
•1 scoop Equip Peanut Butter Prime Protein
How to make:
•Melt the chocolate chips and spoon a layer into each pumpkin ice mold, coating the sides.
•Freeze for 5–10 minutes, or until the chocolate is set.
•Mix together the pumpkin puree, Greek yogurt, and Equip Peanut Butter Prime Protein.
•Spoon the protein pumpkin filling into each mold, leaving a little room at the top.
•Cover with the remaining melted chocolate.
•Freeze for 30 minutes, or until completely set.
•Pop them out of the molds and enjoy your protein pumpkins! 🎃
27 Oct 2026
The soup of the season 🍂🍲 Swap your usual bone broth for Equip Unflavored Prime Protein for an easy boost of complete protein in your favorite cozy soup!
What you need:
•Organic colorful carrots, sliced
•Celery, chopped
•White onion, diced
•1 scoop Equip Unflavored Prime Protein
•Vegetable stock
•Shredded chicken
•Noodles
•Cilantro, for topping
•Salt + pepper
How to make:
•Chop the carrots, celery, and white onion and add them to a large pot
•Add the vegetable stock and Equip Prime Protein and bring to a simmer
•Stir in the shredded chicken and let everything warm through.
•Add the noodles and cook according to the package directions
•Season with salt and pepper, then top with fresh cilantro.
•Grab a bowl and enjoy 🍲 💙
23 Oct 2026
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