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엘로리아 • Elements of Korea Korean Stories Told Through Scent NYC - LA - SEOUL
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Recent posts
SHARING JEONG 정
Jeong (정) is the kind of connection that grows over time, through shared moments, care, and thoughtful gestures. This holiday, we celebrate Jeong through the joy of giving and gathering together.
Discover holiday gifts on ELOREA.com and at our flagship stores.
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정(情)을 나누는 계절.
이번 홀리데이, 소중한 사람과 함께하는 순간에 향기로운 정을 나눠보세요.
#ATableForYou
11 Nov 2026
HOLIDAY GIFTS SETS ARE HERE
Thoughtful gifts, beautifully paired. Discover our limited-edition holiday sets, from travel-friendly fragrance duos to four chapters of love in our About Love collection. A little something for everyone on your list.
Shop holiday gift sets on ELOREA.com and at our US flagship stores.
#ATableForYou
09 Nov 2026
HOLIDAY GIFTS SETS ARE HERE
Thoughtful gifts, beautifully paired. Discover our limited-edition holiday sets, from travel-friendly fragrance duos to four chapters of love in our About Love collection. A little something for everyone on your list.
Shop holiday gift sets on ELOREA.com and at our flagship stores.
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홀리데이 기프트 가이드
트래블 세트부터 About Love의 네 가지 챕터를 한 번에 만날 수 있는 세트까지, 특별한 조합으로 준비한 한정 홀리데이 기프트를 소개합니다.
소중한 사람을 위한 선물을 ELOREA에서 찾아보세요.
ELOREA 공식 온라인 스토어와 플래그십 스토어에서 만나보실 수 있습니다.
#ATableForYou
06 Nov 2026
INTRODUCING THE GIFT EDIT.
Something thoughtful for everyone on your list.
From beloved scents to little luxuries and gourmand-inspired treats, discover gifts worth giving this holiday season.
Find your gift on ELOREA.com and at our flagship stores.
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소중한 사람들과 함께하는 자리를 더욱 빛내줄 특별한 선물.
이번 연말, 엘로리아와 함께 따뜻한 마음을 전해보세요.
홀리데이 기프트 가이드는 엘로리아 공식 온라인 스토어와 플래그십 스토어에서 만나보실 수 있습니다.
#ATableForYou
Yugi Plates @geochang_yugi
Korean Desserts @riceblossoms_ny
04 Nov 2026
A SEAT AT THE TABLE FOR EVERYONE 🐾
This holiday, we’re setting the table for you. An invitation to give, gather and share the Jeong.
Coming soon on elorea.com and flagship stores.
함께 모여 기쁨을 나누고,
서로의 마음에 정(情)을 더하는 시간.
이번주, 홀리데이 기프트 가이드가 공개됩니다
02 Nov 2026
EVERYONE IS TALKING ABOUT LOVE.
#AboutLove
29 Oct 2026
PART II: ARTIST YEJIN CHOI ON SCENT, ART AND LOVE.
Korean artist YeJin Choi captures the vitality of flowers in bloom through organic forms, vivid color, and movement, offering her own interpretation of the About Love collection.
Now on view at the ELOREA Hannam flagship through December 7. A limited selection of her wearable pieces is also available, with special benefits when purchased with a full-size ELOREA fragrance.
Watch the full interview on our YouTube channel.
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PART II: 향, 예술, 그리고 사랑에 대하여. 최예진 작가.
최예진 작가는 꽃이 피어나는 순간의 생명력과 움직임을 유기적인 형태와 선명한 색으로 표현하며 About Love 컬렉션을 자신만의 시선으로 풀어냈습니다.
전시는 12월 7일까지 ELOREA 한남 플래그십에서 진행됩니다. 일부 웨어러블 작품도 한정 수량으로 만나보실 수 있으며, 100ml 또는 50ml 향수와 함께 구매 시 특별 혜택이 제공됩니다.
전체 인터뷰는 ELOREA 유튜브 채널에서 만나보세요.
#AboutLove
27 Oct 2026
FOUR CHAPTERS OF LOVE, UNFOLDING IN SCENT.
About Love is a collection that expresses how love is felt, understood, and remembered over time. Shaped by a Korean sensibility, each fragrance captures a different moment, from the anticipation of a beginning to the warmth that lingers.
Four scents, each telling its own story. Discover the complete About Love collection.
What chapter of love is yours?
#AboutLove
CHAPTER 1: PRELUDE 설렘
The anticipation of a beginning, expressed through Korean wild rose, peach blossom, and magnolia leaf.
#AboutLove
CHAPTER 1: PRELUDE 설렘
The anticipation of a beginning, expressed through Korean wild rose, peach blossom, and magnolia leaf.
#AboutLove
CHAPTER 2: WITH YOU 라온
The joy of being together, with juicy Jeju Hallabong, wild strawberry stems, and lily of the valley.
#AboutLove
CHAPTER 2: WITH YOU 라온
The joy of being together, with juicy Jeju Hallabong, wild strawberry stems, and lily of the valley.
#AboutLove
CHAPTER 3: CLOSER 온기
The comfort of growing closer, through toasted barley tea, creamy coconut, and soft musks.
#AboutLove
CHAPTER 3: CLOSER 온기
The comfort of growing closer, through toasted barley tea, creamy coconut, and soft musks.
#AboutLove
CHAPTER 4: QUIET TRACE 여운
The warmth that stays, captured in sun-mellowed dried persimmon, delicate gardenia, and wild honey.
#AboutLove
CHAPTER 4: QUIET TRACE 여운
The warmth that stays, captured in sun-mellowed dried persimmon, delicate gardenia, and wild honey.
#AboutLove
26 Oct 2026
PART I: ARTIST SINAE BAIK ON SCENT, ART AND LOVE.
Through her own artistic lens, Korean artist Sinae Baik reinterprets the About Love collection in a special exhibition presented with Siat Gallery. Working with materials that changes with time and care, she reflects on the traces they leave behind and the ways they mirror love itself.
Now on view at the ELOREA Hannam flagship through December 7. All works are available for purchase through Siat Gallery.
Watch the full interview on our YouTube channel.
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향, 예술, 그리고 사랑에 대하여. 백시내 작가.
백시내 작가는 시간에 따라 변화하고 흔적을 남기는 재료의 성질에서 사랑과 닮은 점을 발견합니다. 씨앗갤러리와 함께한 이번 특별 전시에서 그녀만의 시선으로 About Love 컬렉션을 새롭게 해석했습니다.
전시는 12월 7일까지 ELOREA 한남 플래그십에서 진행되며, 전 작품은 씨앗갤러리를 통해 구매하실 수 있습니다.
전체 인터뷰는 ELOREA 유튜브 채널에서 만나보세요.
#ELOREA #AboutLove #SiatGallery
23 Oct 2026
THE READING ROOM: QUIET TRACE PICKS
Through November 1, discover a curated library of love stories by Korean and Korean American authors at our flagship stores. With each chapter of About Love, a new selection of books explores the same emotions through literature.
For QUIET TRACE, we’re drawn to stories about the love that lingers: the memories we carry, the grief that deepens our connections, and the devotion that endures across time and distance. Stories that remind us how some presences stay with us, long after a moment has passed.
#AboutLove
SEEKING YOU
Jeong Ho-Seung
A collection by one of Korea’s most beloved poets, exploring love, sorrow, loneliness, and the tenderness of being human. Through quiet reflections on the heart, these poems capture the feelings that remain with us, even in absence.
CRYING IN H MART
Michelle Zauner
A memoir about love, grief, and Korean food in the wake of losing her mother. Woven through memories of family and food is a story of the love that shapes us, connecting past and present through the things we carry forward.
THE LAST STORY OF MINA LEE
Nancy Jooyoun Kim
Set in Los Angeles’ Koreatown, this moving mystery follows a daughter uncovering the life of her mother after her passing. As long-buried truths emerge, a story of family, memory, and love unfolds, revealing how much of someone remains with us.
I’M WAITING FOR YOU: AND OTHER STORIES
Kim Bo-Young
A collection of science fiction stories told through love letters, exploring devotion that transcends time and space. Even across impossible distances, love finds ways to endure, a reminder that some connections are never truly lost.
EVERY MOMENT WAS YOU
Ha Tae-wan
A collection of poems and reflections on love, longing, and the quiet ways someone becomes part of our lives. Through tender words about the moments we share and the memories we hold, it captures the feeling of carrying someone with us, even when they’re no longer near.
LOVE LIKE YOU’VE NEVER BEEN HURT
Ryu Shiva
A reflection on the courage it takes to keep loving, even after heartbreak. Through gentle reminders about vulnerability, healing, and opening our hearts again, this book explores how love leav
21 Oct 2026
THE STORY BEHIND QUIET TRACE 여운.
What stays with us long after a moment has passed? ELOREA co-founder Su min shares the inspiration behind QUIET TRACE 여운, and how the traces of memory became a warm, honeyed persimmon scent that lingers like a presence left behind.
QUIET TRACE 여운 is available online and at our flagship stores.
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QUIET TRACE 여운에 담긴 이야기.
한순간이 지나간 뒤에도 오래도록 우리 곁에 남는 것은 무엇일까요? 엘로리아의 공동 창립자 이자 크리에이티브 총괄 박수민 디렉터가 들려주는 QUIET TRACE 여운의 영감과, 기억의 흔적을 따뜻한 꿀과 곶감의 향으로 풀어낸 이야기.
QUIET TRACE 여운은 ELOREA 공식 온라인 스토어와 뉴욕, 엘에이, 서울 한남동 플래그십 매장에서 만나보실 수 있습니다.
#AboutLove
19 Oct 2026
QUIET TRACE 여운 is a warm honey scent inspired by Korean dried persimmon, where jammy fruit, creamy florals, and golden honey unfold into a warmth that lingers close to the skin.
DRIED PERSIMMON
Jammy, sun-mellowed, and softly sweet.
WILD HONEY
Warm, golden, and gently sweet.
GARDENIA
Creamy, delicate, and floral.
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QUIET TRACE 여운은 곶감에서 영감을 받은 따스한 허니 머스크 향입니다. 잘 익은 곶감의 깊은 과실감에 부드러운 꽃향과 꿀의 따스함이 어우러져, 피부 위에 깊고 포근한 잔향을 남깁니다.
곶감
잘 익은 과일의 깊고 부드러운 향
야생 꿀
은은하게 감도는 따스한 달콤함
치자꽃
섬세하게 피어나는 꽃향
#AboutLove
14 Oct 2026
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