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Olympic🥇🥇🥇🥈🥈🥈 Time100 & Forbes 30 under 30 Laureus and 2x ESPY winner Stanford University
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Recent posts
So much to learn from @eileengu ❤️👏
You made your younger self, and countless people around the world, proud! Thank you, Eileen! For us, that’s GOLD. 🥇
#Olympics #WinterOlympics
27 Feb 2026
Cover of Vogue 🥹🤍🪽👑
THANK YOU @voguechina
Executive Producer 刘冲 Rocco Liu @roccoliuliu
Producer 张静 Mia Zhang
Creative Director & Stylist 刘潇 Liu Xiao @liuxiao0122
Photographer Nick Yang @_nickyang3
Writer 郭芷君
Editor 周禾子 Hezi Zhou @hezizhou
Makeup Artist 何磊 Nick He @helei0729
Hairstylist 潇天 Xiaotian @xiaotianx1890
20 May 2026
“The numbers say that I’m, competitively, the best freeskier that’s ever lived.”
After every jump during training, Eileen Gu—the double-Olympic champion who made the controversial decision to represent China instead of her native U.S. at the 2022 Beijing Games—breaks down her flips and twists in technical detail with her mother and confidante, Yan. In her sport, Gu says, “it’s not too cool to try too hard. I’m super unapologetic about it. That’s the fun part for me. It’s super addicting. I’m totally obsessed with it.”
The all-time leader in freeskiing World Cup wins, Gu, 22, has continued to rack up victories since her first Winter Games. And her fame has extended beyond the slopes. She has spent the past four years jetting around the world to appear at fashion shows and events—modeling for brands like Louis Vuitton and Victoria’s Secret and posing for the ‘Sports Illustrated’ swimsuit issue—and keeping sponsorship commitments, all while managing her workload as a Stanford undergraduate. (She took 2025 off from school to train for the Olympics.)
Now as she prepares to defend her medals and extend her glory, Gu tells TIME sports correspondent Sean Gregory about her mindset ahead of the Milano Cortina Olympic Games and her desire to show young people that they “can do it all now.” Read at the link in bio.
Photograph by @lesliezhang1992 for TIME
22 Jan 2026
November Cover of Vogue Hong Kong 💌
CREDITS
@Voguehongkong
Photographer: @Alexhuanfacheng
Creative and Style Direction: @Ojnjenine
Hair Stylist: @Sebastienrichard1
Makeup Artist: @Yvanerocher
Set Designer: @Mathildevallantindulac
Executive Producer: @Michael_louis2
Producer: @Houdabemmansour_
Production: @Louis2world
Digital Tech: Kang Rong
Photo Assistants: Maxence Meyer & Florent Marti
Production Assistants: Elise Joy, Ambre Sieurac, Mathilde Barniaud & Nizar Dhiab
Stylist Assistants: Clara Devillet & Agnes Solhall
Cover Jewellery: @Chaumetofficial
Cover Wardrobe: @MaxMara
Video
Videographer: @Harold_lau.dng
29 Oct 2026
@voguechina Forces of Fashion in @dior Haute Couture !🌸
23 Oct 2026
high paced 2 days in Singapore 🏁🏎️
always a joy w @redbullracing @f1
Then spoke at Singapore Management University’s Inspiring Women Leadership Series @sgsmu 🤓
I like these things
AI, Theory of Self, Personal Growth, Women’s Empowerment … so many great topics. Thank you for the incredible conversation <3
fast car. nice 👍
Thank u all for the support!!!
+1 duh
Bonus +1 +1 (will we ever beat the tiger mom allegations??)
12 Oct 2026
in @dior for @numerony 🤍
Thank you everyone who helped make this real:
President
Paul-Emmanuel Reiffers
@paulemmanuelreiffers
Publication
Numéro New York / On newsstands globally
@numerony
Editor-in-Chief
Philip Utz
@mrphiliputz
Publisher
Boni Reiffers
@bonireiffers
Fashion Director
Julian Ganio
@ganio
Casting Director
Piergiorgio Del Moro and Evagria Sergeeva at DM Casting
@piergiorgio and @evagriavel at @dmcasting
Honorary President
Babeth Djian
@babethdjian
Talent
Eileen Gu
@eileengu
Photographed by
Ellen Fedors at We Folk
@ellenfedors_ at @wefolkagency
Styled by
Natasha Royt at A Creative Partner
@natasharoyt at @acreativepartner
Make up
Jayden Ho Pham at The Wall Group
@jaydenhopham at @thewallgroup
Hair
Dawson Hiegert using Chris McMillan Hair and Harry Josh Pro tools at Forward Artists
@dawsonhiegert at @forwardartists
Manicure
Pika using Dashing Diva at See Management
@theguythatdoesnails at @seemanagement
Photographer’s assistant
Jeton Bakalli
@tonibakalli
Stylist’s assistant
Jessica Ahialey
@j.queenxx
Lighting director
Marian Sell
@mariansellphoto
Retouching
LC Digital
–
Production
Nathalie Akiya and Raz Segal at GTS Prod.
@gtsprod
Writer
Derek Blasberg
@derekblasberg
06 Oct 2026
Dior SS27 dreamscape 🤍
consider this a hard launch @dior 💌
thank you @jonathan.anderson !
gradient descent joke continues
❤️
want
🤍
airport -> fitting
can it be fig szn always
bisou
30 Sep 2026
just training the model
25 Sep 2026
October Cover of Marie Claire 🤍
Thank you to the team:
Photography / Leslie Zhang
Artist Coordinator / JOYCE WANG, Claire Wang
Styling / PUNKCHERRY, E TIAN
Text Coordinator / Chico Chan
Writer / Zhang Fan
Makeup / He Lei
Hair / Elio Xiao
Set Designer / Axiu (ongoing)
Producer / Poppy Liu
Executive Producer / Bian Yiming
Producer Assistant / Zhang Ruijia
Styling Assistants / NINI, Mengyu
24 Sep 2026
On the slopes. In the air. Always on the move 🎿
For @eileengu, SK-II Facial Treatment Essence with over 90% PITERA™ is part of her daily Bare Skin ritual.
Because when your bare skin is your best foundation, you’re free to be every version of yourself ✨
22 Sep 2026
We’re proud to welcome @eileengu to SK-II as our Global Brand Ambassador.
Eileen has never believed in being just one thing. Neither do we. ❤️ Because being #FreetoBare isn’t about revealing one version of yourself. It’s about having the confidence to embrace them all.
When your bare skin becomes your best foundation, you’re free to show up exactly as you are.
Welcome to the SK-II family, Eileen 🎿✨
21 Sep 2026
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