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Learn how Effie delivers marketing effectiveness to drive business success. #effies #effieUS
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Recent posts
The 2027 #effieUS competition is open for entries, we've extended the final deadline through December 8, and we're back to spotlight another past winner that created work that stood out and had a true impact on their business.
Recent @wnba champions the @valkyries, and their agency @cartwrightagency, took home a Silver Effie earlier this year in the Sports & Entertainment category for their Brand Creation & Launch campaign.
In 2024, the Valkyries didn't exist. In honor of the WNBA's first expansion team in 17 years, the Valkyries launched with a media blitz that propelled them to become women's sports' most valuable team in just one year. The launch created a distinct brand identity, broke records, and helped solidify the Valkyries as the team to watch in their opening season.
Before tip-off, they sold over 10,000 season tickets — a WNBA first. They also broke the records for highest average attendance in WNBA history and highest valuation in women's sports, achieving the most successful launch in women's sports history.
An incredible feat — and their Effie win is further proof that great marketing doesn't just support a business goal, it creates measurable impact and drives growth. If you want to be recognized for your work that worked, it's time to look at all you've done this year and ask yourself: Does it Effie?
Enter this year's competition to find out.
The next deadline is November 13, and the last chance to enter is December 8. All entry details at the link in bio.
04 Nov 2026
Your team put in the work. Now it's time to showcase what it achieved.
The 2027 #effieUS competition is underway, and we want to see your most effective marketing activities from the past year.
We know year-end gets busy, so we're giving you more time to put your strongest entries forward:
→ Next Deadline: Nov 13, 2026
→ Final Deadline Extension: Dec 8, 2026 (to be eligible for this extension, register in the Entry Portal by Nov 13)
If your marketing transformed a brand, disrupted a category, or delivered standout ROI against the odds — it deserves recognition.
Enter now at the link in bio.
27 Oct 2026
The 2027 Effie Awards US competition is open for entries – and we're spotlighting past winners who created work that stood out and had a true impact on their business.
Today, that winning team is @crayola and @dentsucreativeus for their 2026 Gold Effie win in the Experiential Marketing category for "Returning Creativity."
The campaign reunited parents with decades-old artwork they made as kids, reconnecting them with tangible proof of their own creativity. It sparked a national conversation on how creative moments shape the rest of our lives, and delivered:
🖍️ 6 billion impressions
🖍️ 320,000+ new creative moments through activity downloads
🖍️ Sales growth in a declining category.
Winning an Effie means proving you understand your consumers – and can move their minds, behaviors, and lives.
So look at the work you've done this year and ask yourself: Does it Effie?
Enter this year's #effieUS competition to find out. Next deadline: Monday, October 26. All entry details at the link in bio.
23 Oct 2026
Entering the 2027 Effie Awards US competition? Make sure you're telling your story effectively.
Join us for our virtual "How to Craft an Effective Entry" workshop on October 22.
The 1-hour session includes:
- Expert guidance on what makes an Effie entry stand out
- Live Q&A
- A closer look at the 2026 Gold Commerce & Shopper Effie-winning campaign, "How Abuela's Wisdom Beat Giants," from Ensueño & VML, featuring special guest Shelly Schroedl, Group Strategy Director at VML
- And more
Whether you're entering for the first time or could use a refresher, this is a great opportunity to get ready for this year's competition.
👉 Save your spot and bring your questions. Register at the link in bio.
20 Oct 2026
Does it Effie?
It's time to look at your marketing from the past year. Did it hit its objectives? Did it drive business results? Can you prove it?
The 2027 #effieUS competition is open for entries and if your work delivered real results, we want to see it.
⏰ Remaining entry deadlines: October 19 – November 2, 2026
💻 "How to Craft an Effective Entry" workshop: Join our final workshop of the year on October 22 for guidance on the entry process, a live Q&A, and a closer look at @ensueno.usa & @vml_global's Commerce & Shopper Effie-winning work for "How Abuela's Wisdom Beat Giants," with special guest Shelly Schroedl, VML's Group Strategy Director.
The workshop is sponsored by @voxpopme_official
Register at the link in bio.
13 Oct 2026
📣 The 2027 Effie Awards US competition is open for entries, with deadlines running from October 6 through November 2.
We want to see your work that worked, so it's time to look at your marketing from the past year and ask yourself: Does it Effie?
Did it hit its objective? Did it drive real business results? Can you prove it?
Enter now at the link in bio.
05 Oct 2026
Become the marketer who proves impact on every project.
The Effie Effectiveness Academy runs October 13–16 in NYC, equipping you with strategic tools to solve complex challenges and deliver breakthrough marketing.
Built on the Effie Effectiveness Framework, you'll gain the know-how to deliver measurable impact, plus 1:1 mentorship tailored to your goals.
Learn from leading marketing effectiveness experts and leave with applicable insights and a network you can tap into immediately.
Now led by LIONS Learning, the program helps mid-level marketers master effectiveness through world-class expertise.
Places are limited – secure your spot today at the link in bio.
24 Sep 2026
Did your work drive real impact and deliver measurable results? 🎯
The 2027 #effieUS competition is open for entries and it's time to showcase the work that truly worked.
Entry deadlines run from October 6 through November 2.
📅 Get started at our virtual "How to Craft an Effective Entry" Workshop this Tuesday, September 22, 2:00–3:00 PM EDT
What You'll Learn:
✨ An overview of the Effie Framework and key updates for the 2027 US competition
✨ Guidance on structuring a strong entry
✨ An exclusive look into @ubereats & @special_group_us' 2026 Grand Effie-winning campaign, "Football is for Food," with special guest Helene Dick, Head of Strategy at Special LA
👉 Register now at the link in bio
#effies #marketingeffectiveness
18 Sep 2026
#NY STRATEGISTS PITCH TO A LIVE AUDIENCE
We’re recording On the Spot - where planners pitch campaigns they love, but never worked on - in front of a live audience of NY planners at @johannesleonardo next Wednesday, Sept 23 at 5pm.
Our three strategists are:
- Veronica Thew, Head of Strategy at Mother NY
- Ellery Luse, EVP Strategy at Mischief.
- Jonathan Daly, Head of Comms Planning, Johannes Leonardo (JL)
The concept is simple. While sipping delicious cocktails, or mocktails, three strategists each present a campaign they love. They have 5 minutes to make us love it, too.
The audience poses questions. System1 shares how each campaign tested. Tracksuit shares each brand’s metrics. Once all three have pitched, the audience votes on a winner and the highly coveted On the Spot trophy is presented.
Like our previous NY shows, this is as much about getting the whole community together as anything else. We all need a little fun and networking time these days. It’s next Wednesday, Sept. 23rd, from 5–7. We’ll have drinks and bites at 5, the live show kicks off at 5:30.
Tickets here https://luma.com/r0c474io
Thanks to @gotracksuit, @effie_us and @system1group for supporting our live tour.
15 Sep 2026
Too many campaigns launch on hope alone. There's a better way. 🎯
Join our virtual Open House on Sept 15 to discover how the Effie Effectiveness Academy helps teams achieve and measure real marketing impact.
Academy Dean Hayley Spurling will introduce the Effie Effectiveness Framework and be joined by program alumni to share what to expect from the next cohort, taking place Oct 13-16, 2026, in NYC.
Now part of @lions.learning, combining decades of creative excellence education with Effie’s proven effectiveness methodology.
Register for the Open House at the link in bio.
13 Sep 2026
📣 The 2027 Effie Awards US Competition Is Now Open
Did your marketing drive measurable impact? It's time to get recognized for your most effective work.
Eligibility: Marketing activities that ran in the US between June 1, 2025 – September 30, 2026
Entry Deadlines: October 6 – November 2, 2026
What's New for 2027:
✨ New PR categories
✨ Expanded Sports & Entertainment categories
✨ Refined Commerce & Shopper categories
✨ Broadened Influencer Marketing category
Showcase your success and celebrate the work that worked.
👉 Learn more and enter at the link in bio
#effies #effieUS #marketingeffectiveness
09 Sep 2026
What separates campaigns that drive impact from work that's just seen?
@voxpopme asked Effie winners at the 2026 Effie Awards US Gala, and the answer was consistent: a real read on people. Insights, not just intuition.
Filmed at the Celebration Station, presented by #voxpopme.
27 Aug 2026
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