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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.
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Recent posts
One week. Hundreds of conversations. Countless ideas.
During Cannes Lions 2026, Edelman House brought together partners, clients, and creators to explore what's next for trust, brands, and marketing.
Thank you to everyone who joined us.
Until next time.
10 Jul 2026
Yesterday in Davos, Richard Edelman was joined on stage by Arvind Krishna, Chairman & CEO, IBM; Janet Truncale, Global Chair & CEO, EY; Dan Schulman, CEO, Verizon; David Miliband, President & CEO, International Rescue Committee; and Alan Murray, President, WSJ Leadership Institute, to launch the 2026 Edelman Trust Barometer: Trust Amid Insularity.
At a moment of growing division and fragmentation, trust is entering a new phase.
The discussion surfaced a clear signal: insularity is becoming a defining force shaping trust and business as usual is no longer enough. As trust in government and media continues to erode, business, especially one’s own employer, stands apart as the most trusted and capable institution to act. Yet rising insularity is making leadership, innovation, and collaboration harder across organizations and societies.
Our panel explored what this shift means for leaders today, and why the concept of trust brokering, the ability to navigate difference and move people forward with shared purpose, is a defining leadership skill.
The full report is available to download via the link in stories 🔗
21 Jan 2026
Introducing the 2026 Edelman Trust Barometer: Trust Amid Insularity.
Trust is under greater pressure than ever before. Learn how the retreat into insularity — a reluctance to trust anyone who's different from you — will affect business, NGOs, government, media, and citizens around the globe.
Head to the link in our bio to download the report today.
18 Jan 2026
For kids who rely on feeding tubes, finding the perfect Halloween costume isn't always easy. After all, when was the last time you saw a store-bought costume designed with a feeding tube in mind?
That's why, together with Nestlé Compleat®, we turned the costume dreams of three incredible kids into something more: the Tubie-Ween Collection, featuring costumes designed specifically for tubie children and a DIY toolkit to help tubie families everywhere bring their own Halloween dreams to life.
Watch the full story behind the work.
#TubieWeen
30 Oct 2026
Your AI feed is about to get a lot more interesting. 👀
Meet Edelman's 50 AI Creators You Need to Know in 2026.
They're the creators testing tools, explaining tech, questioning hype and showing us what AI can actually do.
Some reach more than a million people across platforms. Others are building smaller, highly engaged communities where people go to learn about AI.
Some names you'll know. Others might be your next favorite follow.
See the full list at the link in bio. 🔗
28 Oct 2026
Every great office deserves a great case film. Or at least a completely made up one.
Welcome to Edelman's Chicago Office, where we bring creativity to everything we do — including the office tour.
#Edelman #LifeAtEdelman
07 Oct 2026
Some recipes are just too important to lose.
For HP’s (@HP) latest Smart Tank campaign, we’re working with Lorraine Kelly (@lorrainekellysmith) to create The National Book of Bakes, an archive of treasured family recipes from all across Britain printed using a single tank of ink and helping to keep family history alive for generations to come.
From stained recipe cards and notes scribbled in old cookbooks to bakes passed down entirely from memory, these recipes hold far more than ingredients. They carry stories of people, places and moments worth preserving.
Click the link in our bio before October 8th to upload your recipe and have the chance to be included in The National Book of Bakes.
04 Oct 2026
Our annual Culture Awards are a chance to recognize the people and teams who bring the best of Edelman to life every day.
Today, we’re proud to celebrate this year’s winners and their contributions across our business.
Congratulations to all who were recognized!
#Edelman #LifeAtEdelman
01 Oct 2026
NYC’s “king of flyers” is now the face of the @HP Smart Tank.
When HP was looking for a billboard concept that would get New Yorkers talking about the Smart Tank printer, we knew there was only one person for the job: Dan Smith. For 30+ years, Dan has used his unmistakable flyers to spread the word about his guitar lessons, becoming a local legend and part of the visual fabric of New York City.
To celebrate the power of print that helped make Dan a New York icon, we partnered with @NewYorkNico to tell his story and took Dan’s famous flyer from East Village light posts to one of the world’s biggest advertising stages: a Times Square billboard.
29 Sep 2026
The Hardest Workin’ LAMA for Asthma
#client People with moderate-to-severe asthma often normalize their symptoms, causing them to scroll past medical messaging that can feel dense, clinical, and easy to ignore.
Now, BREZTRI introduces something new to the asthma conversation: a hardworking LAMA (long-acting muscarinic antagonist) that helps open airways as part of its triple-therapy inhaler.
The reality? “Long-acting muscarinic antagonist” won’t stop scrolls. But since BREZTRI includes a LAMA, we’ll give people with asthma something they can’t ignore.
16 Sep 2026
The new 2026 Edelman Trust Barometer Special Analysis in collaboration with the Yale School of Public Health is now here.
When people receive conflicting health recommendations, only 51% say they always follow their doctor’s advice. Our new analysis looks at what that means for the patient-provider relationship and how healthcare providers can respond.
Download the report now. Link in bio.
15 Sep 2026
It’s been a big first year for Edelman Sport. 🎾
To celebrate the one-year anniversary, we brought together people from across sport, brands, media, and culture for the first Edelman Sport Padel Tournament in London.
A little friendly competition was the perfect way to bring the sport community together, both on and off the court.
09 Sep 2026
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