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Recent posts
Have we reached peak tomato 🍅 ? Tomato scents in the form of candles and perfumes have been trending since 2020 when brands like Flamingo Estate and Loewe released luxury tomato candles. But the scent has more recently trickled down to the mass market thanks to viral trends like tomato girl summer and affordable tomato products from the likes of Mrs. Meyers and, most recently, Bath & Body Works. As Flamingo Estate founder Richard Christiansen puts it, tomato’s “thumb stopping” vibrancy has made it suited to our social media era. And as @tinselcreation shared with me, tomato scents suit our modern obsession with foodie culture as the ultimate status symbol.
But tomato, or more specifically tomato leaf, while not a classic perfume note has a longer history beyond 2020. For @glossyco, I wrote about how tomato girl scents reached critical mass. And back in 2022 for @highsnobiety, I wrote about the emerging vegetal trend in perfumery, of which tomato seems to be the winner.
20 May 2025
Sharing some of my favorite pieces I published this year, which included a big transition from freelancing to joining Glossy full time (and sneaking in a dec 2023 piece for i-D which was temporarily lost to the interwebs during the Kloss-Kushner takeover, but has since been restored). In brief, 2024 was the year of gen z fragrance bros, millennial real estate woes, and all things milk. May 2025 bring you good smells, invoices paid on time, and PDFs of all your work.
30 Dec 2024
Romance is in the air in the new @crfashionbook. I had the pleasure of speaking about makeup and the boys with the legendary @peterphilipsmakeup of @diorbeauty for CR Men. I too am often mesmerized by staring at my made-up self in the mirror ✨
25 Apr 2024
For @dirt.fyi and @aredotna, I got to write about some of my favorite things: perfume and master-planned cities. That includes Chandigarh, Brasília, and Irvine, all developed in the mid-20th century as urban utopias symbolizing the way of the future.
But rather than projecting the future, these cities are instead reflections of the time in which they were made. How does that relate to perfume? Well you’ll have to read to find out. I loved writing this and there’s certainly more to say about these cities; my grandparents visited Brasília’s inauguration in 1960, which I find fascinating that you could go to the opening of a whole city like you’d go to a restaurant or store opening. A fun fact about Irvine’s architecture is that UC Irvine’s Brutalist campus served as a filming location for ‘Conquest of the Planet of the Apes.’ A sort of utopia turned dystopia.
Read more:
https://dirt.fyi/article/2024/04/ephemeral-cities
04 Apr 2024
Lembranças de Réveillon 2016. Acampando na Praia de Sono com os meus companheiros da casa. Mais de uma hora da trilha depois de horas no bus só para chegar a praia, mas valia a pena
Resolução para 2024: melhorar o português de novo
31 Dec 2023
My piece on vanilla perfume is hanging with my friends Rei and Travis in the new issue of @wsjmag. I had a quote about Taylor Swift in the first draft which my editor (I’d say rightfully) cut, but Tay Tay’s presence is there nonetheless. Like vanilla you can’t escape her. Pick up a copy at @casamagazinesnyc
13 Dec 2023
Wedding perfumes: an intimate accessory to commemorate a special day or a lucrative arm of the wedding industrial complex? Maybe a little bit of both.
For @harpersbazaarus I delved into how and why brides-to-be (or grooms or any soon-to-weds) pick a fragrance for their wedding day, how perfume brands have attempted to bottle wedding magic for decades, and why we put such efforts into making weddings memorable to begin with. With help from @tinselcreation @thebrianjeong @siobhanmreid and more. Read at the link in bio for more on weddings, perfumes, divorce and more 💍💒
19 Oct 2023
For Dirt, I got to write about some of my favorite things: reality TV and busy culture. Stops along the way include Kourtney vs. workaholism, the fashion PR terrorism of ‘Kell on Earth,’ Davina’s cursed $75 million dollar mansion, and other relics of 2000s and 2010s reality TV culture. Check it out at dirt.fyi 🍄📺
05 Apr 2023
My first published piece for 2023 is an essay for @catapult on the nonsense of selling “skin-first” beauty as self-empowerment or self-acceptance, and how “good” skin became such a priceless commodity. You can read the full diatribe over at Catapult ✨
11 Jan 2023
The September (October) Issue(s)
06 Oct 2022
“Why does anyone go to Miami? Ass, and the burgeoning art scene.”
02 May 2022
Alt hed: “Do you even cleanse, bro?” Thanks to the @dewydudes for indulging my musings on ✨beauty✨
01 Mar 2022
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