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Once a fraud, always a fraud. founder / @fraudulent.hq 🎓: @epicrecords @defjam @google
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fraudulent.live-
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Recent posts
@fraudulent.live is here. It feels like the past 10 years of my career have led to this. I've always admired people who started their own thing in this business. The final boss. I'm grateful to even have the opportunity to start.
Been behind the scenes the past few months getting this going. Created some really special moments with @laufey and @jessiereyez. More to come on that. @supermodi I owe you the world brother, thank you for lifting me 🙏🏼. @justindlive this doesn't happen without you. Love bro.
Appreciate everyone who's been in my corner. Let's do some wild shit.
📸: @nicholaseliot
@billboard
@variety
🙏🏼🙏🏼
28 Jun 2024
Incredible new journey. Thank you @ironmanportugal for the wild experience. 5th place American. 10 months of training. No trainer. Never biked or swim before this shit. Real love to my family and the support squad. Lisbon is beautiful. Blessed. ❤️🙏🏼
24 Oct 2021
YOU CAN'T COMMIT FRAUD IN A LAWLESS INDUSTRY. CUT THROUGH THE RED TAPE.
@FRAUDULENT.LIVE
🎥: @GROWUPBRENDAN
01 Jul 2024
Six months of glory and mayhem! Taking stock. Moment of silence. Etc. Grateful for this life! Atlanta baseball. Deep heat. Dude abides.
Officiated my sister’s wedding in the backyard of the house we inherited from our mother. Can’t even begin to express how incredible this day was.
Glorious day in Berlin. 2:45. No PR but hey at least there was still pain.
Proof!
Sea of Serifos with the first mate
@fraudulent.hq in @archdigest is wild bruv
Wedding season in Winston-Salem
Fraud team recreates the Step Brothers bedroom for @anderson._paak and @cordae
CDMX detour for the most beautiful stay in my life @parquequetzalcoatl
Paris where @sashaborax and I performed the @deathcabforcutie to @silencioclub to @moulinrougeofficiel pipeline
Portland wedding #3. Stunning.
Quaalude salesmen with their Countach for @johnsummit
Gainers in Greece
Business is booming
First @fraudulent.hq festival brand build with @jolenecoffee. Zero lives saved.
Patriotism with @future
Big FIN
30 Oct 2026
sash & dyl 4 life <3
extra special thanks to @__flyte__, the iconic @sharonosbourne and our nearest and dearest for making it that much more unforgettable
12 May 2026
Shout out to everyone who worked with @fraudulent.live this year. Sorry we took back the gifts. New merch soon. Happy holidays.
20 Dec 2025
LIFE IS TOO SHORT TO FIND YOURSELF. COMMIT FRAUD INSTEAD.
The holidays had me reflecting. 18 months of @fraudulent.live. Just grateful for doing this shit.
When we launched, the name was really just a reminder to myself to keep breaking rules in an industry that felt 10 years behind.
That still holds up -- but if there's any meaning to FRAUDULENT now, it’s that being a fraud is actually being the person that went beyond the expectations put on you from your family, your friends, your upbringing, yourself, etc. Pushing past imposter syndrome and that fear of running out of time. Creating a new identity for yourself as a result of growth.
So yeah 2026, new ethos. Best in identity theft. Honest work at a fair price. 🫡
🎥: @billycolelanders
02 Dec 2025
ENGLANDDDDD 🏴 Glastonbury, Oasis hometown show, final Ozzy performance and @madbrew @deadbeatjack wedding in under a month. Oi! What a tour. Met so many wonderful people. Proper blessed.
28 Jul 2025
I had the incredible opportunity to work with @ozzyosbourne for 5 years during my tenure at @epicrecords, marketing the last two albums of his life.
I remember the day when @iamsylviarhone called and first put me on the project. It had been 10 years since his prior album 'Scream' and he was just getting in the studio with Post Malone, Travis Scott, etc. They wanted someone to give a fresh perspective to market a new, younger audience.
It felt impossible to do something new with a legend like Ozzy. I spent weeks researching his past 50 years of promo, which is when I became truly obsessed. It's also when I discovered his influence on tattoo culture (one of the first artists to rock tats after sailors and ex-convicts). I hadn't felt that story had been told.
This spawned the tattoo shop listening events in 57 cities around the world. People told me to stop at 10. Fuck outtaaa hereeeee. @ssshoreist and I went into the office at 6am for weeks to call shops across the globe on a hard line. We had to go as big as possible because he had set the bar so high himself. One of my favorite memories.
This led to the next album 'Patient Number 9' -- the inflatable, the ambulance tour, etc -- and eventually 2 Grammy wins. I had a picnic with @jackblack because of this project. Unbelievable.
We never took a photo together (in retrospect I wish I was "that guy") but the last time we ever interacted he mentioned me by name for the first time. That was enough for me.
Well that, and this video of a drunk Andy Dick talking Sharon's head off at my first video shoot. It's the only footage of me in his vicinity.
It was the most pivotal moment of my career and arguably my proudest. And getting to be at his last ever performance a few weeks ago, I am forever grateful. Long live the prince of darkness 🤘🏼🕊️
23 Jul 2025
My mother passed peacefully a week ago from today.
This past Saturday, my sister @casebrew and I spent 4 hours in the home we grew up in, sitting in 90 degree heat (she didn't believe in AC) and looking through photos from our upbringing.
They reminded me of all the things she instilled in me as a child - specifically the absolute need to care for others no matter what and seeing beauty in simplicity.
I often think of her to remember that nothing is that important, nothing is worth the stress or anxiety. There's beauty in a simple life. She showed that. Often I forget this, and thank god she taught me it. I don't know what would happen to me otherwise.
Even though she struggled later in life, she gave me so much, and I'm eternally grateful. Our memories and her legacy will live forever ❤️
21 Jul 2025
LA what a run. 7+ years that changed my life. Be back soon. NYC we return. Knicks in 6. Comment your favorite non-incriminating memories. Love.
21 May 2025
It's been 3 months since I launched @fraudulent.live.
Within that time we created campaigns with @theestallion, @jessiereyez and @laufey (with Microsoft promoting their AI platform @microsoftcopilot).
This doesn't include the 10 campaigns that got to 95% and fell through the cracks. One day I'll share those ideas. The industry rarely celebrates process.
As a start, here's the debut of 'FRAUDULENT FYC' -- a short, quarterly Instagram op-ed with unfiltered reflections, manifesto mull-overs and shameless learnings from a lawless creative industry.
Consider this a conversation starter. Would love to hear your thoughts in the comments.
🌐🌐🌐🌐🌐🌐🌐🌐🌐
#musicindustry #experientialmarketing #musicmarketing #experiential #creativemarketing
05 Nov 2024
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