342.6K
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Following
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Highlights
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Photos/Videos in last 12
Bio
Here because we’ve been there💚 Growth Care™ for every step of your hair journey. Founded by @daniaustin Shop: diviofficial.com | @ultabeauty | @amazon
Links
likeshop.me/diviofficial-
Avg likes
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Avg comments
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Engagement
1.9/wk
Posting
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Recent posts
For hold that BUILDS, not hold that BREAKS!!💚
Introducing DIVI HAIRSPRAY! Our hairsprays are the first to bring Growth Care™ to your finishing step with StrandBond™ Bond-Building Proteins that strengthen every strand they touch.
Available NOW!!!! So RUN don’t walk!!! Comment HAIRSPRAY and I’ll DM you the link💚
22 Sep 2026
From the city streets to your everyday routine💫
06 Nov 2026
A little reminder of where it all started🥹
04 Nov 2026
NYC state of mind, all-day hold💫
03 Nov 2026
It’s TIIIIMEEEEE!!!🎁✨The Divi Holiday Gift Set is here to make spirits (and hair) bright!!! Shop exclusively at @ultabeauty!♥️
02 Nov 2026
Suddenly we’re VERY into trick or treating🤭
31 Oct 2026
5 DAYS OF DIVI GIVEAWAY🎉
Year 5 was a BIG ONE!🥹✨ Swipe to see some of our favorite moments from this year, then help us celebrate with one last birthday surprise!
We’re giving ONE lucky winner a YEAR SUPPLY of Divi bestsellers so we can celebrate with you all the way through Year 6!💚
How to enter:
1. Follow @diviofficial
2. Like this post
3. Tag a friend and use #divisweepstakes
Here’s to another year of good hair days, big milestones, and our amazing Divi community🥂
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 21+. Void outside 50 U.S./D.C. and where prohibited. Ends at 11:59:59 PM CT on 11/5/26. See full Official Rules at bit.ly/3W6bVSI. Sponsor: Divi Official, Inc.
30 Oct 2026
5 DAYS OF DIVI GIVEAWAY🎉
Today we’re teaming up with one of our favorite stylists, @braggnbeauty, to give one lucky winner ALL of her must-have essentials!!!! You don’t want to miss this one✨
How to enter:
1. Follow @diviofficial & @braggnbeauty
2. Like this post
3. Tag a friend and use #DiviSweepstakes
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 21+. Void outside 50 U.S./D.C. and where prohibited. Ends at 11:59:59 PM CT on 11/4/26. See full Official Rules at
bit.ly/3W6bVSI. Sponsor: Divi Official, Inc.
29 Oct 2026
5 DAYS OF DIVI GIVEAWAY🎉
Birthday surprises just keep getting better!✨For DAY 3, we’re giving 5 lucky winners the chance to win a Dyson Airwrap!
How to enter:
1. Follow @diviofficial
2. Like this post
3. Tag a friend and use #DiviSweepstakes
BONUS ENTRY: Purchase a Divi Hairspray TODAY ONLY (October 28) and DM us your receipt for 5 BONUS entries!🤍
Three days down, two more giveaways to go!🎉
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 21+. Void outside 50 U.S./D.C. and where prohibited. Sweepstakes ends at 11:59:59 PM CT on 11/3/26. Bonus entry ends on 10/28/26.To receive bonus entries without purchase, you may enter by mail. See Official Rules for full details at bit.ly/3W6bVSI. Sponsor: Divi Official, Inc.
28 Oct 2026
5 DAYS OF DIVI GIVEAWAY🎉
A bathroom refresh AND a Divi restock? Count us in!🤍 For DAY TWO, we giving 1 lucky winner the chance to reorganize their space with @riasafford and stock up on their Divi favorites!
1 winner will receive:
✨A session with @riasafford
✨Divi 30 mL Scalp Serum
✨Divi Dry Shampoo
✨Divi Soft Finish Hairspray
✨Divi Volumizing Shampoo & Conditioner
How to enter:
1. Follow @diviofficial
2. Like this post
3. Tag a friend and use #DiviSweepstakes
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 21+. Void outside 50 U.S./D.C. and where prohibited. Ends at 11:59:59 PM CT on 11/2/26. See full Official Rules at bit.ly/3W6bVSI. Sponsor: Divi Official, Inc.
27 Oct 2026
5 DAYS OF DIVI GIVEAWAY🎉
DIVI IS 5!!!🥳🎂 And what’s a birthday without presents?! We’re celebrating BIG with 5 DAYS OF GIVEAWAYS and 5 chances to win!🎁 First up, we’re gifting 5 lucky winners a travel essential to celebrate in style✈️
5 winners will receive:
✨1 BÉIS Carry-On Roller
✨1 BÉIS Weekender
How to enter:
1. Follow @diviofficial
2. Like this post
3. Tag a friend and use #DiviSweepstakes
BONUS ENTRY: Purchase Snowberry Silk Dry Shampoo TODAY ONLY (October 26) and DM us your receipt for 5 BONUS ENTRIES!🤍
The birthday fun is just getting started! Stay tuned for 4 more days of giveaways🎉
NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 21+. Void outside 50 U.S./D.C. and where prohibited. Sweepstakes ends at 11:59:59 PM CT on 11/1/26. Bonus entry ends on 10/26/26. To receive bonus entries without purchase, you may enter by mail. See Official Rules for full details at bit.ly/3W6bVSI. Sponsor: Divi Official, Inc.
26 Oct 2026
The reviews speak for themselves👏
Our NEW Limited-Edition Snowberry Silk Dry Shampoo is available NOW at diviofficial.com❄️
25 Oct 2026
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