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Bio
from new york city, to the world (ads - film - brand)
Links
directedbyra.com-
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Recent posts
if you’ve ever seen my work, you know that I believe in the beauty of simplicity … no flashy trendy edits needed, no gimmicks. all composition, flow and allowing moments to breathe and of course using color to immerse the viewer into worlds
in the last few months there’s been over 1400 new supporters here without posting at all and I’m super grateful to be able to share some of my things that you may have not seen just yet 😉
07 Apr 2026
“Yo Soy Jíbara, Yo Soy Jíbaro, Aquí Estamos Y No Nos Vamos.”
This video is more than a promotion for the 8th Annual Knickerbocker Avenue Puerto Rican Day Parade. It is the beginning of us telling our story, honoring our roots, celebrating our culture, and ensuring that our traditions continue for future generations.
A special thank you to artist @dannycortesnyc for lending his talent and helping bring this vision to life.
Special thanks to @elisabetvelasquezpoetry for writing and beautifully reciting the poem featured as the voiceover, bringing this year’s theme to life through her powerful words.
Produced by @directedbyra of @uptothemoon whose creativity and dedication helped transform an idea into a powerful visual story.
Thank you to our production assistants @jedi_yansen and @bjorksters, as well as our amazing extras:@holla_back_window_tinting @eddiegonzalez6961 @pleaselookatmyari @bribae.b @g_l1159 @bradsterpics @thegoodgoodcollective @legendarycameraman, community members, and supporters who generously gave their time and energy to make this project possible.
This video represents who we are, where we come from, and the pride we carry every day. It is a celebration of our culture, our resilience, and our community.
This is only the beginning of us telling our story. No words can fully express how grateful we are to everyone who helped make this project a reality. Thank you for believing in our vision and helping us share our story.
Aquí estamos y no nos vamos.
#KPRP #puertoricanparade #Bushwick #newyorican #pr
08 Jun 2026
for FIFA WORLD CUP x RECORD ROOM
@fwc26nynj @recordroom
23 Jun 2026
Once upon a time in Chinatown...
📽️ @directedbyra
🕺@shadow_pine
💃@lizzzx____
🕺@beket_freedom
💃@bgirl_krazy
🕺@lastbboyrinto
13 Oct 2025
rented the city for the day. plan on staying for the years to come.
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#behindthescenes🎬 #frownedupon #nycfashion #clothingbrand
07 Nov 2025
LILY is making waves in the film festival world!
Stay tuned for festival screenings worldwide in 2025 🤞
17 Dec 2024
Directors cut of my latest work for @redotpay
São Paulo, thank you for the vibes on this one 🇧🇷♥️
One of my more modern feeling color grades but, still beautiful —
PS - I put this track together with separate samples I found online 🎶
23 Jul 2025
“you know what they say…”
🎥: @directedbyra
🎙️: @tanmoscato
27 May 2025
NYC ➝ Paris. My first time directing an #Ad in another country 🇫🇷
All guerrilla style, we never ask permission - we ask forgiveness 🏃😅
‘Spend Crypto Globally’
SonicLabs x RedotPay x VISA
What do you think?
Directed.Shot.Edit.Color by 🙋♂️
#commercial #directorofphotography #colorgrade #crypto #cryptocurrency #visa #redotpay #directedbyrå #paris
22 Apr 2025
THE FROWNED UPON ARE BACK. SITE OPENS NEXT WEEK WITH NEW ITEMS AND RESTOCKS. SIGN UP TO OUR EMAIL LIST IN BIO AND DON’T MISS A THING.
18 Sep 2025
Frowned Upon Fall 25’ AVAILABLE ONLINE NOW.
14 Oct 2025
transformed @uptothemoon HQ into a casino 🚀
directing this crew was an amazing experience,
shout out to the whole team!
(especially the human 💨 machines lol @nyseekool @wavysnell)
shout out @elange.music for elite producing + killer sound design on this!
26 Jan 2026
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