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Dezso Gallery by Appointment only
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@veronicabeard
There is a fine line between inspiration and imitation. And at some point, that line needs to be called out.
What disappoints me most is seeing a
brand like Veronica Beard release pieces that copy my own work, knowing the years of dedication, creativity, and craftsmanship behind them.
Building something authentic takes time. It takes vision, commitment, and respect for the people who bring that vision to life. It is not something that can simply be replicated.
I have always believe in originality, integrity, and the human hands behind what we create.
And I refuse to stay silent when those values feel disregarded.
To Veronica Beard: You can admire someone’s work without making something that looks like it.
Independent creativity deserves better.
16 Oct 2026
@wwd https://wwd.com/fashion-news/fashion-scoops/dezso-sara-beltran-veronica-beard-copycat-claims-1239373769/
19 Oct 2026
@veronicabeard @whowhatwear
I’m extremely touched by the huge support I have received from everyone that has seen what’s happening, because it is a very common struggle for designers. I will continue to fight for reinforcements for the laws of fine Jewlery designers. This has become a mission for me. Thank you.
In July 2025, Who What Wear featured DEZSO’s diamond necklace alongside a $125 Veronica Beard necklace in the same article, it became one of the most important pieces and most iconic pendants at Dezso. I’ve been wearing it since I designed it, everyday since 2020. We offer from 0.30ct to 9ct, it took me years to build the trust in people to invest. Fine jewelry isn’t a necessity it is an emotional investment, so you build the trust with your collectors.
For me, seeing such a similar design marketed alongside my original raises serious concerns about customer confusion and the value of what I have spent years building.
DEZSO’s identity comes from original design, fine materials, and years of collaboration with artisans in Jaipur. When that identity is imitated at a fraction of the price, the concern goes beyond resemblance. It puts our craftsmanship, our market, and our clients’ trust at risk.
Think about how offensive it is for my collectors. You not only offend the artist but also the group of people who collect and understand the art. You give away work that is not yours and you also give away trust that is not yours either. You commercialize and destroy everyone’s work.
Behind every DEZSO piece is a history worth protecting.
25 Oct 2026
@fashionequityfirm @veronicabeard Sara Beltran said no to a collaboration. Then her designs got made anyway.
What stays with us most from our conversation with Sara isn’t the copying. It’s how quiet everyone else was. A major brand saw her work, asked for access, got turned down, and decided it didn’t matter. A publication made money promoting the look-alikes. And when Sara spoke up about a separate dupe, she was the one who got sued.
That’s the part of dupe culture nobody likes to talk about. The law protects fashion designers very little, legal fees are out of reach for most independent brands, and too often the only defense a designer has is the community that shows up for her.
Sara had over 3 million views behind her. Most designers don’t.
We sat down with Sara for the full conversation: what she did before she went public, why her artisans in India were her first concern, and the petition she’s planning for fine jewelry designers.
Read the full story on our Substack. Subscribe free to get The Brief in your inbox every Friday, or upgrade to The Insider for our full founder interviews, deeper industry breakdowns, and the conversations we don’t post here.
10 Nov 2026
“DEZSO WAS CREATED FROM MY
PASSIONS AND IS A REFLECTION OF
THE WAY I LIVE.”
SARA BELTRAN
07 Nov 2026
@jckmagazine
Dezso was created from Beltrán’s passions and reflects how she lives, the designer says. To move forward, she says she is going to continue to fight and help others.
“I would like to learn how I can best advocate for designers. This has been a big struggle for me in the last years. I would like to create a petition to create better rights and protection for jewelry designers,”
“Think about how offensive it is for my collectors. You not only offend the artist but also the group of people who collect and understand the art. You give away work that is not yours and you also give away trust that is not yours either. You commercialize and destroy everyone’s work.”
23 Oct 2026
@airmailweekly
A tale of two seashell necklaces whipped up a white squall of fashion-copycat fury last week that was litigated on Instagram. Sara Beltrán, the designer of the independent fine-jewelry collection on all things ocean, Dezso, accused Veronica Beard—the $400
million accessibly trendy brand founded by two sisters-in-law both named Veronica Beard—of ripping off her designs.
Two years later, she discovered Veronica Beard’s alleged knockoffs and contacted the brand. “We had to wait for a reply,” Beltrán tells me. “Then they said, “Thank you for bringing this to our attention.
We’re reviewing internally and we’ll follow up with you shortly.” Being given the runaround, on top of a Vogue Business article published October 13 titled “Veronica Beard Built a $400m Brand By Banking on the Everywoman.
What’s Next?,” sent Beltrán over the edge. “They said they were women empowering women, they’re so powerful, they’re so proud of their company,” says Beltrán. “I was like, ‘Oh, seriously?» She took her ire to Instagram.
22 Oct 2026
(no caption)
12 Nov 2026
Shello…..
10 Nov 2026
(no caption)
09 Nov 2026
Black enamel shark fin diamond charm
08 Nov 2026
Cowries at Dezso
07 Nov 2026
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