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125 years of Innovating to Impact
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Recent posts
Bold flavour meets anime. 🍜🔥
@nissinfoodsofficial and @dentsu have teamed up to introduce the new Bold Tastes of Tokyo noodle range to US audiences with a social-first featuring campaign hit anime series DAN DA DAN. 👀
Dentsu led strategy, creative and media, combining anime licensing expertise, Gen Z insights and Fandom Intelligence to bring the partnership to life.
The result? Teaser films and a longer branded film across YouTube, Instagram and TikTok, bringing Nissin into the entertainment fans already love.
Part of dentsu’s J!P (Japanese IP) initiative, helping brands connect with fans through Japanese manga and anime.
#NissinFoods #Dentsu #DANDADAN #BoldTastesOfTokyo
04 Nov 2026
Huge congratulations to our teams across Dubai, Italy, South Africa and Mozambique, who earned 1 Gold, 3 Silvers, 4 Bronzes and a craft certificate, at the 2026 @loerieawards!
27 Oct 2026
Kudos to our teams in Canada, Portugal, France, the U.S, Poland and Taiwan, as well as our @dentsu Japan colleagues, who took home a total of 4 Gold, 5 Silver and 11 Bronze wins at @thecrestaawards!
A huge thank you to the teams and wonderful clients behind the work.
26 Oct 2026
Honored to see "Bullying Decoder" named among @time's Best Inventions of 2026! This innovation transforms classroom sound into a real-time behavioural insight system. By decoding tone, repetition and context, not just words, it identifies patterns of verbal bullying and translates them into actionable insights.
A huge thank you to the team behind the work, and our wonderful partners at D.A.V. Public School.
19 Oct 2026
Difference Engineered. Two words. One clear ambition. Meet the next chapter of Carat.
A new look. A sharper point of view. A mission to engineer difference that delivers disproportionate growth for our clients. Built on the craft of our people. Powered by new possibilities. Brought to life by our Brand Engineers.
Carat. Difference Engineered.
carat.com
14 Oct 2026
Proud to share that our teams in Canada, the Netherlands, France and Thailand — alongside our dentsu Japan colleagues — earned an impressive 29 honors at the @lia_awards.
A total of six Golds, seven Silvers, five Bronzes and 11 Finalists were awarded across design, health and wellness, innovation, entertainment, social platforms, creative strategy and production craft.
Together, they highlight dentsu's ability to create ideas that drive cultural relevance, business impact and meaningful change.
08 Oct 2026
The @eurobest_festival 2026 jury lineup has been announced, and were proud to see six leaders from across the @dentsu network among this year's jurors!
Congratulations to Alexandra Trudnowski, CSO EMEA at dentsu Health, who has been appointed Healthcare Jury President, alongside Niyi Duro - Emanuel, Sebastien Zanini, Ivo Purvis, Krzysztof Mocek and María Alvarez Gómez. They'll bring their expertise to juries spanning healthcare, media, creative strategy, business transformation and more, helping recognize some of Europes best creative work. 👏
12 Oct 2026
WORK WE LOVE – There’s No Place Like Lowe’s for @loweshomeimprovements
For Lowe’s' latest brand campaign, “There’s No Place Like Lowe’s,” Dentsu Creative US puts the focus on what all that DIY is really for: creating a home you love.
With playful, cinematic storytelling and Ludacris’ “Rollout” setting the pace, the work brings a fresh energy to the home improvement aisle.
Swipe to see the work 👉
#InnovatingToImpact
07 Oct 2026
What if the biggest challenge facing marketers isn't AI adoption, but organizational readiness?
Our 2026 CMO Report, “Making It Real”, finds that marketing leaders are shedding idealistic promises and embracing grounded strategy. They're not just asking "where do we want to go?" but "how exactly do we get there?"
After years of investment in speed, scale and efficiency, CMOs are realizing that competitive advantage doesn't come from technology alone. It comes from connecting technology, talent, culture and brand to create meaningful business impact.
Across 14 markets, nearly 2,000 senior marketing decision-makers told us the brands pulling ahead aren't simply deploying more tools. They're redesigning how marketing works, investing in real experiences, authentic voices, and innovation tied to genuine business challenges.
Download the full report at our link in bio to discover what marketing success looks like in 2026 and beyond!
08 Oct 2026
There’s No Place Like Lowe’s 🏡
A campaign for @loweshomeimprovement by @dentsucreativeus.
07 Oct 2026
Huge congratulations to our Dentsu Inc. colleagues who were named Design Agency of the Year at the @d_and_ad Awards 2026, held recently in London. Well done to all the teams behind this extraordinary achievement!
05 Oct 2026
The marketing conversation is changing.
After years pursuing speed, efficiency and scale, CMOs are now asking “What’s the real impact?”
Having been sold a vision for how AI will transform their businesses, they now expect real results, and value real experiences.
Capturing the views of 1,950 senior marketing decision-makers across 14 markets, the Dentsu Creative 2026 CMO Report reveals how leading brands are ‘Making It Real’ by moving beyond hype and rethinking how marketing works.
Uncovering 10 key themes shaping marketing in 2026 and beyond, we see a shift from potential to proof, and a growing importance of difference and human connection in an increasingly automated world. As technology matures and adoption increases, we see a moment of reflection, where marketers are reappraising their investments and expectations.
Download the Dentsu Creative 2026 CMO Report: "Making It Real", at our link in bio, and discover what competitive advantage looks like when speed, efficiency and scale are everyone’s game.
30 Sep 2026
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