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Bio
Brand thinking, made visible. Strategy | Identity | Packaging
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Recent posts
Some good music, bad card hands and good people.
#diwali #diwali2026 #diwaliparty #deicebreaker #dib
02 Nov 2026
Behind every little win and every big milestone, there’s a bunch of people who make it matter.
Today we got to pause for a moment, look back and celebrate it all with the people who’ve been a part of this journey.
The ones who’ve seen us grow, stood by us, made things happen, and filled this journey with so many stories worth remembering.
Because at the end of the day, the best part of everything we build is the people we get to build it with.
Here’s to our little and big wins, to growing together, and to many more beautiful chapters ahead.
A little Diwali celebration, with a whole lot of heart from the DIB Family. 🪔❤️
#diwali2026 #deicebreaker #DIBstudio #diwaliparty
01 Nov 2026
Heads up from the headquarters 💪🏼💌
02 Oct 2026
Brand under construction.
@athalfcircle
#branding #construction #onsite #ahmedabad
24 Sep 2026
A gloomy day at the studio.
[ studio vlog, design, DIBStudio, DIB, Deicebreaker creative studio, design studio, Ahmedabad ]
03 Aug 2026
Food isn’t just consumed in India; it’s practiced.
A lemon chilli on a door, an ancestral ring, or a feast eaten with your hands, they speak the exact same cultural language.
We took two worlds that carry our deepest rituals and fused them into a tin. Just a little studio experiment in disrupting packaging, inspired by the wildest jewelry aesthetic out there by @bhavyarameshjewelry .
Tasting notes included. 🍋🌶️✨
31 Jul 2026
Not every collaboration needs to begin with a pitch deck.
Sometimes, it starts with a conversation.
In issue 71’s Studio Scope feature, De Icebreaker (@deicebreaker) shares why they’ve stepped away from traditional pitching and why clarity, trust, and honest dialogue matter more than polished presentations.
From first client meetings to long-term creative partnerships, the studio explores what really shapes meaningful collaboration today.
📖 Read the full feature, link is mentioned in the bio.
#creativegaga #packaging #branddesign #designculture #pitch
29 Jul 2026
Today’s talk at IIMA wasn’t about innovation alone. It was about navigating the tension between creativity and systems, freedom and control, ideation and implementation.
what a day 🌪️ #backbenchersjourney #icebreaker #iimahmedabad
16 Jul 2026
Once the personality was clear, the design almost wrote itself.
We leaned into a bold, unapologetic typographic system instead of the usual craft beer clichés.
Just oversized type, loud colours, playful copy, and a visual language that refused to behave.
Our favourite part? The logo wasn’t just something you looked at.
The typography was designed to fit seamlessly into the skull, transforming it into a character instead of a symbol. One moment it was laughing, the next it was winking, rolling its eyes or pulling a goofy face.
Bold colour blocking, expressive typography, mischievous illustrations, unexpected compositions, and a little visual chaos tied the entire identity together.
Because if the brand believed life was already serious enough...
...the design had no reason to be. 🍻
10 Jul 2026
Beer was never the idea.
Friendship was.
We didn’t want to build another craft beer brand talking about hops, brewing notes and alcohol percentages.
We wanted to design for the moments that happen because people gather around a beer.
Late-night confessions.
Terrible dance moves.
Bad decisions.
Stories that somehow get funnier every time they’re told.
The name PAAPI came from Pals & Pints, with a playful nod
The fun part wasn’t designing cans.
It was imagining a brand that behaved like the funniest person in the group the one who makes everyone laugh, includes everyone, and somehow convinces you that ordering “one more” is always a reasonable idea.
[ branding, packaging design, beer brands, deicebreaker creative studio, identity design ]
10 Jul 2026
Back in 2023, we got to live every design studio’s dream: building a craft beer brand from scratch.
Honestly, we went all in.
It made it through conversations, presentations, brand registration, and even a full-blown photoshoot. We were this close to seeing our cans in people’s hands.
But we know building a brand isn’t just about good design.
Funding, licensing, market realities, timing and a hundred other variables often decide whether an idea sees the light of day.
This time, the stars just didn’t align, and the plug got pulled at the finish line.
We poured too much heart into this project to let it gather dust in an archived folder.
So, here it is.
Take a look. And who knows...
Maybe the right brewer is still out there. 🍻
[ deicebreaker, DIBstudio, branding, packaging, beer branding, brewery, identity design, packaging design ]
10 Jul 2026
Once we understood the idea, the work became one of translation.
Every element became another way of expressing mohabbat. Hindi and Urdu found equal space. The illustrations drew from traditions that had long carried the word. Colours, materials and details all contributed their own voice to the story.
Every ornament, every texture and every decision had a role to play, adding another layer of meaning until Mohabbat could be experienced, not just understood.
Concept and creative direction by @shethpank , @nisarrrgggg , @worthart_07 , @nikunj_amrutia
Art direction by @nisarrrgggg
Branding and packaging design by @nisarrrgggg
Illustrating by @worthart_07
Bottle structure development (CGI & 3D) & motion graphics by @worthart_07
[ mohabbat, indian single malt, whisky, packaging design, branding ]
19 Jun 2026
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