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Founder @livetinted 🧡
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Recent posts
Meet 2022’s Barbie. Her skin is TINTED, her eyes big, and brows bold. She wears her jhumkas & bangles proud with her power suit. She is ready to take on the world. Her identity is hers.
She breaks cultural barriers; aims high with intention. Leads with empathy & kindness. A fearless go-getter with a deep desire to make an impact in the world. She’s a CEO. THIS is the new Barbie.
Our dream collab with THE BARBIE is here just in time for Women’s History Month. HUGE shoutout to the @barbiestyle team for creating this one-of-a-kind doll to celebrate our collab! It was so important to me for young girls out there to see a South Asian American Barbie, paving her own path and turning her dreams into a reality by unapologetically being herself. Although this doll isn’t for sale (yet😉), I’m grateful this visual representation exists. This is the next step towards our mission of creating a more inclusive world for the next generation.
Get our limited edition @livetinted x @barbiestyle Huestick in our most iconic shade Origin, a power red, in this collectible packaging (that I personally plan to frame) while supplies last exclusively on livetinted.com.
#BarbieStyleCollection #LiveTinted #WomensHistoryMonth #WEDIDIT 🚀🤩🎉
02 Mar 2022
TIME Magazine 2022 Next Generation Leaders 🧡
A little story: When @time contacted me and said they wanted to name me one of 10 world leaders on their 2022 list, I had a moment of “why me?” Today, after watching the video interview their team so beautifully put together (will post it tomorrow), I realize this moment is a manifestation of hard work I’ve put in for the last decade in the beauty industry for a community that deserves it. This moment is for every woman that doesn’t stop to see how far she’s come and doesn’t take a moment to acknowledge her accomplishments. Often times as women, especially WOC, we suffer from imposter syndrome when we are more than deserving and have put in the work. So this is for all of us. I’m proud and will be taking the time to let this one soak in. It’s a beautiful thing to be living out your purpose.
Honored to be in the company of 9 other inspirational world leaders:
@_olga.rudenko @jbayleaf
@aespa_official @ckay_yo
@_maximiliandavis_ @jazbrisack @rinzinplama @sortofbilal Bolor-Erdene Battsengel
Photographer: @jasmine_archie
Stylist: @chelseynordyke
Stylist Asst: @stefannypac
Director: @arturoolmos
Videographer: @williamgeoffrey
Hair: @arteekumar
MUA: @mayelypaez
Reporter: @byayeshajaved
Editor: Kate Emerson
Executive Producer: Justine Simons
12 May 2022
For those of you new here, I’m Deepica Mutyala the Founder & CEO of @livetinted. I graduated from @utaustintx’s McCombs School of Business in 2011. I was invited back to be the commencement speaker 15yrs later, and yes it was an incredible full circle moment for me 🥹
Here’s my full speech for @utexasmccombs @utexasbba 🧡 I hope everyone who hears about my journey is able to take something positive away to their own. Once again, thank you for having me back UT Austin & Hook’em Horns forever!! 🤘🏾
#utaustin #austintx #fullcircle #commencement #graduation
16 May 2026
Someone out there feels the same way you do. Promise 🫶🏾
05 Nov 2026
#Ad Building Live Tinted taught me that starting a business means becoming your own HR, payroll, and admin department overnight. Thankfully, Intuit @quickbooks Workforce handles all the routine work so I can focus on making the decisions that matter.
02 Nov 2026
“We’re so lucky” 🧿💍🥹
01 Nov 2026
Fiancé-ica is my fav ica yet 🥹💍🧿
30 Oct 2026
Together, @LiveTinted and @AvaraWell brought LA’s breast cancer survivor community together for an afternoon of meaningful conversations, shared experiences, and connection.
Through a thoughtful conversation, @drdhivyasrinivasa, Sherry Jhawar, and @Deepica explored topics ranging from navigating life after a breast cancer diagnosis to redefining beauty, embracing confidence, and the importance of feeling seen.
A special thank you to everyone who joined us and made this afternoon so meaningful. 🧡
#breastcancerawareness
29 Oct 2026
Indian soaps: LA edition
28 Oct 2026
New core memory: attending the Ramayana World Premiere wearing @aisharaoofficial dripped in @amrapalijewels ✨ and hearing people scream “congrats on your engagement!!” while walking the red carpet. Yall are literally the BEST. I feel all the love. Wowowow 🥹🧡
Huge congrats @iamnamitmalhotra @niteshtiwari22 and the whole cast on India’s biggest production. Watching @worldoframayana premiere at the @academymuseum made me feel so proud for us all. I hope everyone goes to see it in theatres 11.5! I’ll def be going back a second time with my in laws (I love saying that 🥰)
Stylist: @styledbyambika
Glam: @marissa_tomaino
Photos: @dexterbrownfoto
28 Oct 2026
Comment DEEPICA and I’ll send you the full interview with @deepica! She’s the founder of @livetinted, a beauty brand she built to celebrate all skin tones, particularly those historically overlooked by the beauty industry. Her journey has taken her from corporate beauty to a fast-growing startup, to YouTube creator and ultimately entrepreneur, all in pursuit of a dream she’s had since she was 16.
In this episode, we talk about what it actually takes to turn big, slightly delulu ambition into something real, and why it only works when you know exactly what you’re aiming at.
The conversation includes:
- What her corporate background at Victoria’s Secret and Birchbox taught her before she ever went out on her own
- How a viral YouTube video was just one step in a more thorough career plan
- Why she turned down offers to be the face of someone else’s brand
- How she turned the founders she admired, including Bobbi Brown, into her first investors
- How she’s renegotiating her job and career path now that she’s realized many of her goals
If you’ve got big dreams and a lot of opportunities pulling you in different directions, this one is for you ✨ For more conversations like this, follow @hannagetshired and @goodjob.hq!
28 Oct 2026
So two months ago, I saw this insane top on Instagram and instantly felt like I needed the opportunity to wear it. Lucky for me, the planning for our Diwali party was already in full swing so I reached out to my stylist and asked her to contact their team to see if they would be interested in creating something custom for me. It felt like I was dripping in copper, which is perfect for the Live Tinted brand being that it’s one of our core brand colors. I quickly drew out a sketch at my parents home (lolll don’t laugh hey it worked!) and poof here we are today!
It takes a village to make these things come to life and I’m so grateful for mine. And now I retire until next Diwali season and enjoy being in engaged bliss. Lol 🧡✨🧿
Photo/video| @yashxsinghofficial
Hair| @by.ashleyruiz
Makeup| @jennanicoleofficial
Stylist| @styledbyambika
Tailor| @mrs.Jun.tailor
Custom Outfit| @itrhofficial
Sari| @itrhofficial x @perniaspopupshop
Diamonds| @x_shaneli
Custom Nails| @nailphoria_official
Bindi| @surmeyi x @styledbyambika
Heels| @naturalizer
26 Oct 2026
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