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Bio
Latin Music @spotify 🇺🇸🇲🇽 #ForTheCultureNotTheClout
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Recent posts
Sometimes we work so hard with our heads down that we forget to look up and see how far we’ve come. Where I’m from, we’re not used to giving ourselves a pat on the back, but I had to take a second with this one. Grateful and humbled.
If you know me and how I move, you know I do this with passion and a real love for the music. Whether it’s for work or in my own lane, that doesn’t change.
Being able to bring what I know to Spotify and do my part for the music and artists is something I don’t take for granted. From Música Mexicana to Urbano and everything in between, I’m always going to represent the culture. That bicultural side of me is part of everything I do.
Shoutout to the squad I get to work with day to day and to @hitsdd for my first ever spotlight. Much love to everyone who’s been part of this with me. Still a lot more to do 🙏🏽
I’m just a kid (even tho ya estoy viejo 😂) who went thru SOME SH*T (IYKYK), now living his dream and breaking generational curses.
Back to work…..
#ForTheCultureNotTheClout
23 Sep 2026
After a 17 hour flight.. Back to regular scheduled programming 😅 #GirlDad
05 Jun 2026
Highlight of my week in Stockholm was my brief chat with Daniel EK about Música Mexicana and Latin Music. #LifeAtSpotify 💚
08 Mar 2024
Shoutout to the Fresh Finds Latin & Fresh Finds Música Mexicana artists who came to the first ever Fresh Finds Summit in LA, and also to all the artists who are part of the Fresh Finds Forward program and all the ones that have been featured on these playlists along the way.
Supporting artists early has always been important to me, even before I got to Spotify. Getting to support them at this level and share moments like this is special. Specially with The Fresh Finds Latin 👑 @anisbopo and the rest of the Fresh Finds squad 💚
@freshfindsclosefriends #FreshFindsSummit
06 Nov 2026
Fresh Finds Summit 2026 📍
05 Nov 2026
El Morillo salió en una magazine
05 Nov 2026
I put a spell on you 🧙♀️Happy Halloween 🎃 #Halloween2026
31 Oct 2026
Yearly @liveoakcanyon tradition 🍁💛 mis bebés ❤️
30 Oct 2026
Disney Day with my girls ❤️💛💜💗
Gotta use my @oakleymeta ‘s more often
27 Oct 2026
Last week, I had the pleasure of speaking at @experience_velocity about the growth and impact of Latin music and culture. We talked about everything from the rise of Música Mexicana to Bad Bunny’s global reach, and the importance of staying authentic in every strategy we build around our culture.
Thank you, @andreatrujillo, for having me and creating a space dedicated to highlighting our culture in business and the economy. And shout out to @tomas_mier for moderating a dope chat. It was a pleasure sharing the stage with you 🫡
Special shout out to the ASU students who pulled me to the side after the panel. That convo stayed with me and was the highlight of my day. It reminded me how much it matters to show up with purpose and stay true to who we are, especially in rooms where we don’t always see ourselves represented.
#ForTheCultureNotForClout #velocity2026
16 Oct 2026
End of summer tradition 🫶🏽 a little getaway
04 Sep 2026
1000/100 experience 🍻
The beer showers were worth it, the chants, the people, the vibe… there’s nothing like it.
Finally got to see a game at the Azteca 🥹🇲🇽
27 Jun 2026
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