Dani Nicholls

Dani Nicholls

@daninicholls she, her

12.0K

Followers

2,222

Following

715

Posts

N/A

Reels

3

Highlights

8/4

Photos/Videos in last 12

Bio

skincare & the things nobody tells you building @creator.assistco 🛸 london/nyc @liveruk_charity ambassador 📬•••

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Recent posts

because not every cost is fiscal and paying off debt comes with a lot of unexpected costs… have you experienced any of these in your own financial journey? 🤎 and happy talk money week!! #debtfreegoals #financialstability #ukpersonalfinance #personalfinance 02 Nov 2026 Let me introduce myself 👩🏾‍💻 Hi, I’m Dani: 10+ years in marketing, facialist-in-training, and now building my first tech product. Acne and hyperpigmentation sent me down a very expensive rabbit hole. Now I share what actually works (and what doesn’t), because I believe in transparency, efficacy and helping you skip the mistakes I made. I started my career in New York as a marketing assistant at a start-up fashion brand, back when entry level meant doing everything, and I was just keen to learn. Coffees? Got it. Location scouting? Got it. Model fittings? Sure thing. Then I moved back to London and worked across finance, tech, F&B and, of course, beauty marketing. Along the way, I went to night school to learn to code (I wanted to move into product) and to beauty school (I dreamed of opening my own beauty services business). When the pandemic hit, I took redundancy and went back to university to qualify as a secondary computer science teacher. I never went into teaching full time, though, because that’s when I launched my consulting agency and my socials. Fast forward to now: I’ve hosted masterclasses and panels for TikTok, L’Oréal, Unilever and more, and worked with some of my favourite brands, including Lancôme, Armani Beauty, YSL Beauty, La Roche-Posay, Clarins, Estée Lauder and British Airways. Now I share my life and beauty lessons here and consult for brands behind the scenes. I’m also building my next venture, which brings the coding full circle: a tool to help creators run their businesses. More on that soon 👀 If you want honest skincare and a real look at building a beauty-and-tech life, follow along. I’m learning as I go too 💛 #skincare #facialist #hyperpigmentation #womenintech #founderjourney 28 Oct 2026 I had to do some pretty drastic things to get drastic results, if you want to know just how unhinged I can be - comment CREDIT 💳 because debt isn’t a moral failing, but it’s definitely a problem you want to solve!! #debtfreeliving #moneymanagement #personalfinance 06 Oct 2026 In a world full of tools, here’s what I’ve spent on recently as a creator-founder trying to be as organised as possible 🙈 which tools are you using daily? @claudeai @adobeuk #creatoreconomy #founderjourney #productivityhabits 08 Nov 2026 I assure you, I’m at home playing with my @guccibeauty 🤷🏾‍♀️ #makeup #blackgirlmakeup #guccibeauty 08 Nov 2026 Here’s a quick guide to skincare ingredients worth the hype (and not) save for your next skincare shopping trip 💾 @larocheposay @caudalie #skincareroutine #skincarethatworks 07 Nov 2026 imagine, through efforts to make your skin better - you’re actually making it worse 🙈 let me explain how… foundation @mphbeauty [winter shade on tan, forgive me] #skincarethatworks #skinbarrierrepair 06 Nov 2026 i want my life to be as easy as possible, especially as creator-founder and someone with their hands in many pies 🥧 here’s a few things I do to make things (more) simple!! P.s. if you haven’t tried the Pomodoro method, I highly recommend it 🥲 always reminds me of the kids I used to teach, they loved it too!! Post inspired by @katieo.skin 🤍 #productivitytips #creatoreconomy #founderjourney 06 Nov 2026 I love an affordable makeup moment, but let’s talk about the luxury items I think are worth splashing out on 💸 @yslbeauty all hours glow and cushion foundation @armanibeauty luminous silk foundation @charlottetilbury anything and everything airbrush flawless @pradabeauty touch blusher @guccibeauty blusher #luxurybeauty #makeup #blackgirlmakeup 05 Nov 2026 white after Labour Day, who’s gonna stop me?! 🪽 @cosstores @massimodutti #autumnvibes🍁 #outfitdujour #fallfashion 05 Nov 2026 I get sent a lot of skincare, but here’s what I actually buy time after time 🙂‍↕️ @caudalie vinoperfect to help even skin tone gently @larocheposay sunscreen to protect against UVA and UVB @drdennisgross peeling pads to gently exfoliate @olehenriksen dewtopia for an overnight glow have you tried any of my faves? bodycare next?✨ #skincareroutine #worththemoney #skinconfidence 04 Nov 2026 I know the common misconception is that creators just film 15 second videos and get paid, but as a creator-founder my week is spent mostly at my laptop vs behind the camera 😮‍💨 did anything from my week surprise you? thinking we do tools I use next, I’m always on a mission to be more productive and max my time (so I can have more free time 🤪) #creatoreconomy #founderjourney 03 Nov 2026

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DfQB1_JjVbRbecause not every cost is fiscal and paying off …
DfDKT6NDfFNLet me introduce myself 👩🏾‍💻 Hi, I’m Dani: 10+ y…
DeLqqQzDWXnI had to do some pretty drastic things to get dr…

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