CULTURE DEFINED

CULTURE DEFINED

@culture.defined

1,628

Followers

519

Following

158

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Reels

7

Highlights

6/6

Photos/Videos in last 12

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Recent posts

Our first episode of JOURNEYS in its entirety — florist and poet, @hamishpowell, talks about stumbling into floristry, finding his art in it and how he now pays homage to it by arranging and writing about them today. We’ve collaborated with Hamish on projects, small and large, that involved florals and he’s transformed these experiences with his creations. His love and knowledge for and about flowers and plants is infectious. Video and Edit: @borja.lapalma Creative Direction and Production: @floraegyud @viktoriawyckman at @culture.defined 22 Nov 2024 CD JOURNEYS EP02: Benni Allan In our second episode of Journeys, we meet @benniallan, a London-based architect and designer and a good friend of CD. When you meet Benni, he embodies everything you’d expect from a successful architect: sharp tailoring, his own practice, and a calm, kind and focused presence. However, what you might not know is that the small hoop in his ear is a subtle nod to his formative years in Spain, where he developed his obsession for electronic music. Benni is one of the UK’s most sought-after young architects, working on projects worldwide with his practice, EBBA Architects. We spoke to him about his time in Spain, his drive for independence, and his deep connection to music. The episode is live on our YouTube channel for the best experience. #CDJourneys Videographer: @borja.lapalma Creative Direction and Production: @floraegyud @viktoriawyckman at @culture.defined 16 Jan 2025 CD JOURNEYS EP03: Nadine Mosallam In our third episode of Journeys, we meet with Nadine Mosallam, the founder and designer of her namesake fashion label, @nadinemos. Nadine’s nomadic upbringing influenced her worldview but at her core she is most inspired by her strong Egyptian heritage, its art and culture, incorporating ceramics into her universe beyond the clothes she designs. Her core mission lies in celebrating the female body, the freedom of the mind and expanding this view further as her work starts to gain more recognition worldwide. Nadine was doing a world tour of pop-ups and we caught up with her in the London space, where we spoke beginnings, her strongest influences and the artist within her. The episode is live on our YouTube channel for the best experience. #CDJourneys Videographer: @borja.lapalma Edit: @ed.peacock 02 Apr 2025 October newsletter is here. Our monthly curation of the things we’re curious about this month across the world. From Prada and A24 fever to new listening bar openings. All yours. Sign up via link in bio to get a longer deep dive. @prada @applemusichall @ganni @lululemon @a24 @spiritland @barbicancentre 13 Oct 2026 New work for @ghbass_eu @ghbass The Original Penny Loafer. Throughout the year, we have supported G.H. Bass with how to visually and culturally celebrate their 150 year anniversary. Rooted in the core legacy of the brand, we have both defined new cultural territories, and reimagined the visual expression of their craft and heritage story. This is one of many pieces, to be rolled out over the coming months. Strategy, creative, production: @culture.defined Creative Director: @viktoriawyckman Creative Producer: @floraegyud Set Design: @imogenfroststudio DoP: @facevalue___ Edit: @facevalue___ + @borja.lapalma Longer credit to follow. 10 Sep 2026 What happens when content becomes infinite? What do we believe in and what do we connect with? Together with the team at CD, I’ve spent the past 5 years helping a wide range of brands get tapped into culture strategically and authentically. In our knowledge bank sits endless conversations with founders, communities, celebrities, executives, creatives and trailblazers shaping the things we love living in, with, and for. Now feels like the right time to share some of what we’ve learned, what we believe, where we and I think that creativity and culture is heading next. Genuinely excited about making some of my thinking public. Follow me and us on Substack. Link in bio. Grateful for all support. x Vik and CD 02 Sep 2026 Pistachio ice cream anyone? We are back with our curated newsletter for August. @lorde @zaralarsson @loewe @freetheyouth_ghana @skims @dreameryldn 10 Aug 2026 150 years of @ghbass. 90 years of the original Weejun. Few shoes have crossed as many worlds. From Ivy League campuses to jazz clubs, from James Dean and Miles Davis to Michael Jackson, the Weejun has never belonged to just one generation or one scene. We’re proud to have partnered with the brand to celebrate this milestone, honouring a legacy that continues to shape contemporary culture. The first chapter debuted as OOH across Paris during Fashion Week. More to come. Creative Director: @viktoriawyckman Set Design: @imogenfroststudio Photography: @karolinaburlikowska Producer: @floraegyud Captured by @daiki.shino 06 Jul 2026 Our latest newsletter is out. On Bieber fever at Coachella, to Rosalias LUX tour, NIGO coming to Design Museum with From Japan with Love, to more. 06 May 2026 CD Cases: GH BASS X Bristol Northern Soul. Client: @ghbass_eu @ghbass Production, Creative, Strategy: @culture.defined DoP: @facevalue___ Creative Director: @viktoriawyckman Photography: @borja.lapalma Talent: @levannamclean @bristolnorthernsoulclub 27 Apr 2026 CD Cases: GH BASS X Bristol Northern Soul. Production, Creative, Strategy: @culture.defined DoP: @facevalue___ Director: @viktoriawyckman Photography: @borja.lapalma Talent: @levannamclean @bristolnorthernsoulclub @ghbass_eu @ghbass 27 Apr 2026 CD Cases: GH BASS X Bristol Northern Soul. Production, Creative, Strategy: @culture.defined DoP: @facevalue___ Creative Director: @viktoriawyckman Photography: @borja.lapalma Talent: @levannamclean @bristolnorthernsoulclub 27 Apr 2026

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DCq1zCSujB0Our first episode of JOURNEYS in its entirety — …
DE5MSFoil-3CD JOURNEYS EP02: Benni Allan In our second epi…
DH8q0EQs_aKCD JOURNEYS EP03: Nadine Mosallam In our third …

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