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Culture-led Content Studio 🌍 Dubai & Worldwide
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Recent posts
Stick No Bills Turns 3
Backstory | Starting Small
It starts small enough that you almost miss it—a simple conversation, a reason to show up. We shot this to celebrate Stick No Bills hitting the three-year mark in Dubai. What began as a quiet idea has naturally grown into a community that just keeps going.
Client: Stick No Bills
Location: Dubai, UAE
08 Jul 2026
Backstory | The Dubai Sprint
We had exactly one day to capture the shift from boardroom to ballroom. Shot across Dubai, the goal was to keep pace with Pavithra’s high-stakes schedule and the Jetour T2 iDM’s 600 HP. One day, zero downtime, and an empire that doesn't sleep. 🇦🇪⚡️
Agency: Yellow Media
Client: @jetouruae & @pavithramenon
Location: Dubai, United Arab Emirates
17 Apr 2026
Backstory | Built Without a Camera
No shoot days. No sets. No on-ground production.
Every visual was generated or built digitally, layered carefully to feel like a large-scale campaign. Even the voice-over was AI.
Crazy how fast AI moved from being a tool we were experimenting with to something that genuinely makes execution faster, leaner and more flexible. We did this six months back, and the shift even since then has been unreal.
This is just the beginning. Excited for what’s next and the kind of stories we’ll be able to build with what’s coming.
Agency: Untitled
Client: Emirates NBD
28 Feb 2026
Blu.
24 Feb 2026
Backstory | Fable & Mane x Sephora
Some entries just hit different. Kareena walked in and the whole vibe shifted, fr. No drama, no extra. Just pure presence.
Red backdrop, flashes going off, crowd buzzing and she stayed calm, effortless, completely herself. Ngl, some moments you don’t direct. You just capture and let it be.
22 Feb 2026
Back to posting agaaain
Was super skeptical about AI for a long long time. Spent hours and hours messing around with it and it blew my mind.
This is one of the initial experiments for @sticknobillsdxb and @thegivingmovement
Will be posting more and more experiments and if you're interested to collaborate, dm away 🫡
22 Jan 2026
Backstory | When the City Counted Down

As part of Hyatt Centric’s New Year celebrations, this evening was about capturing energy as it unfolded. Live performances, real audience reactions, and moments shaped in-camera rather than rebuilt later.

From reflective costumes and controlled motion to the final moments against the city skyline, the focus stayed on atmosphere, timing, and presence.
08 Jan 2026
Backstory | Maison de RA

A refined visual crafted for Maison de RA in collaboration with Untitled, shaped around elegance, minimalism and the quiet confidence that defines the brand’s abaya line. The tone and palette were kept clean to mirror the label’s timeless identity.
Agency: Untitled
Client: Maison de RA
Category: Fashion Campaign
06 Dec 2025
Backstory | The Molten Classic

As part of our internal learning plan, we try to take on one passion project every month. Something that lets us experiment, make mistakes, learn and push our limits.

This one is an old project, but still one of the closest to my heart. It’s where I realised how powerful a team can be and how far imagination goes when everyone moves together.
A full day of shooting, planning, failing, retrying and finally creating something we were proud of.

Dedicated to our amazing team who made this happen✨
03 Dec 2025
Backstory | Year in Recap

A little late to the feed, but here’s our 2024 wrapped. One year behind, still worth sharing. Good people, loud nights and the moments that kicked everything off for us at Stick No Bills.
Looking back at these frames feels like reopening the start of a story we’re still writing.

A reminder of how far the team has come and how much bigger the vision grew after this.
Client : Stick No Bills
01 Dec 2025
Backstory | Clean and Simple
This set was created as part of a wider campaign for Lib Lib, focusing on bold colour, fresh texture and honest, minimal frames. The idea was to keep it straightforward and let the product speak for itself across every visual.
Agency: Untitled
Client: Lib Lib
Category: Product Campaign
21 Nov 2025
Backstory | FIVE GUYS
Shot during the exclusive Five Guys Shake Rave event - capturing the rhythm, flavor, and community energy that turned an ordinary night into a branded experience.
Each frame celebrates the pulse of the crowd, the glow of red, and the joy of people who showed up just to have fun.
📍 Location: Five Guys, City Walk - Dubai
🎧 Event: Shake Rave
📸 Captured by: Create Culture
🎥 Client: Five Guys UAE
🤝 Agency: Weber Shand
02 Nov 2025
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