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Bio
We are the leading business coalition for conservation.
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Recent posts
Meet the Conservation Alliance Collection 🏔️
10% of sales go back to our friends at @conservationalliance to help protect the lands and waters that make every adventure possible.
Chaco tans need public lands. We don’t make the rules. ☀️
03 Nov 2026
Want your holiday shopping to make an impact this year?
Our 2026 Give Guide is here! From outdoor gear to everyday essentials, Conservation Alliance members are giving back through special holiday promotions, Giving Tuesday campaigns, and year-round support for North America's public lands and waters.
A big thank you to this year's participating brands:
@recpakco @trewgear @bocogear @pactoutdoors @kleankanteen @nrsweb @juniperridge @ridge_merino @seatosummit @bronwenjewelry @shar.snacks @outdooreats365 @tellus @bernier
Find gifts that give back at the link in our bio!
02 Nov 2026
Good news for Arizona! Chiricahua National Monument is officially a national park, and there's a lot to celebrate.
Home to towering rock formations, ionic biodiversity, and rich cultural history, this corner of southeastern Arizona is getting some well-deserved recognition. This designation brings opportunities to strengthen local economies, support small businesses, and connect more people with the outdoors.
We're celebrating alongside our grantee partner @hechoonline and the communities and advocates who helped make this milestone possible.
With more visitors comes more responsibility. Ensuring this landscape has the resources and support it needs will be key to protecting what makes it special for generations to come
23 Oct 2026
Good news for Maine!
More than 11,000 acres of ancestral homelands have officially been returned to Penobscot Nation! This historic milestone marks the first phase of a larger effort by Penobscot Nation and Trust for Public Land to return more than 30,000 acres of Wáhsehtəkʷ land in Maine.
For the first time in over 200 years, Penobscot Nation can once again care for and restore these lands, reconnecting with their homelands and ensuring they are protected and stewarded for generations to come.
We're proud to have supported this effort and celebrate this huge win for Indigenous-led conservation alongside Penobscot Nation and Trust for Public Land. Here's to the next chapter of this historic land return!
20 Oct 2026
If you’re voting for public lands this election, tell us in the comments and we’ll send you this sticker.
16 Oct 2026
The Roadless Rule comment period closed earlier this month, and the business community showed up.
113 businesses across 27 states signed our letter urging USDA to retain the Roadless Rule. Together, our community also sent 5,904 messages to members of Congress and submitted 3,138 individual comments to advocate for the Roadless Rule.
From small businesses to household names, companies across industries spoke up for the lands that support their businesses, communities, and local economies.
The comment period may be over, but the work isn’t! We're continuing to track the federal process and advocate for lasting protections, including through the Roadless Area Conservation Act.
Thank you to every business and individual who took action.
16 Oct 2026
We're excited to welcome Penn Newhard, Co-Founder and Co-CEO of @backbonemedia , to The Conservation Alliance Board of Directors!
With nearly 30 years of experience working alongside brands in the outdoor, active lifestyle, recreation, and travel industries, Penn brings a wealth of industry knowledge and a longstanding commitment to conservation.
Through his work at Backbone Media, Penn has partnered with outdoor brands and conservation organizations across the country, giving him a unique perspective on the role businesses can play in protecting the places we love.
We're thrilled to have Penn join our Board and look forward to the experience, connections, and perspective he'll bring as we continue working to protect North America's public lands and waters.
Please join us in welcoming Penn!
13 Oct 2026
Today, on Indigenous Peoples’ Day, we’re honoring the Tribes and Indigenous-led organizations protecting lands, waters, wildlife, and cultural connections across North America. Indigenous leadership is essential to conservation, and we’re proud to support the communities leading this work.
Bears Ears Inter-Tribal Coalition (UT): Advancing Tribal sovereignty and protection of sacred cultural landscapes.
Blackfeet Tribe (MT): Returning bison to Blackfeet homelands and restoring native grasslands.
Indigenous Just Transition (WA): Developing Wasa’tos Institute for Indigenous gathering and land stewardship.
Native Roots Network (CA): Restoring ancestral Yana and Wintu lands through cultural and ecological stewardship.
Penobscot Indian Nation (ME): Working to return nearly 30,000 acres of ancestral lands to Tribal ownership.
Ridges to Riffles (CA): Securing Klamath River flows for salmon and Tribal water rights.
Wind River Tribal Buffalo Initiative (WY): Restoring buffalo and grasslands on the Wind River Reservation.
Atsapáq (CA): Protecting Kw’tsán ancestral desert lands and cultural sites.
Esselen Tribe of Monterey County (CA): Restoring ancestral lands, waters, and traditional stewardship.
Giniw Collective (MN): Defending the Boundary Waters from sulfide-ore copper mining.
NDPonics (VA): Restoring Indigenous lands, including Turkey Mountain.
Ocmulgee National Park and Preserve Initiative (GA): Protecting the Ocmulgee River corridor and cultural landscapes.
Sacred Places Institute (CA): Safeguarding sacred sites through Tribal-led advocacy.
Seeds of Harmony (AZ): Restoring Lukachukai Creek headwaters and sacred waters.
Sovereign Iñupiat for a Living Arctic (AK): Protecting Arctic lands, wildlife, and subsistence traditions.
Wilps 'Wii K'aax (BC): Stewarding Skeena, Babine, and Sustut watersheds.
Dena Kayeh Institute (BC): Protecting Dene K’éh Kusān and Kaska cultural heritage.
Save California Salmon (CA): Restoring salmon habitat and Tribal waterways.
Native American Rights Fund (USA): Defending Tribal sovereignty and Indigenous rights.
12 Oct 2026
Some good news out of Oregon: after years of work, @wildsalmoncenter 's efforts to support the Western State Forests Habitat Conservation Plan just cleared a major federal hurdle.
NOAA Fisheries approved the plan and issued a permit covering 10 threatened or endangered fish species, helping secure long-term protections for salmon habitat across roughly 640,000 acres of western Oregon’s state forests.
This one is especially exciting because TCA grantee Wild Salmon Center has spent years working to strengthen protections for these forests and the rivers and streams running through them. The plan will guide management for the next 70 years, creating more certainty for salmon, wildlife and the communities that depend on healthy forests and waterways.
There’s still another federal permit pending for wildlife, but this is a big step forward and one worth celebrating.
Good news for Oregon, and very good news for salmon.
08 Oct 2026
113 businesses, 27 states, and one message: Keep the Roadless Rule. Yesterday, The Conservation Alliance delivered a letter to the USDA signed by 113 businesses calling on the administration to retain one of our nation’s most important conservation tools.
The proposed repeal would remove protections from approximately 45 million acres of our national forests, putting outdoor recreation, fish and wildlife habitat, gateway communities, and the businesses that depend on these places at risk. For more than 25 years, the Roadless Rule has helped keep our national forests intact while supporting the $1.3 trillion outdoor recreation economy and millions of American jobs.
From outdoor brands and local retailers to fishing businesses, food and beverage companies, and more, businesses across the country are speaking up because protecting our national forests is good for people, communities, and business.
Swipe to hear directly from a few of the businesses standing up for the Roadless Rule.
07 Oct 2026
And just like that, we’ve made it to our final round of 2026 Outstanding Partnership Award nominees!
2026 Rising Star Award
Celebrating the newer faces in the TCA community who jumped right in and quickly became champions for conservation.
Congratulations to Jess Powell of @blackdiamond , Margo Stoney of @highmountaincreative , Peter Rushford of @shar.snacks and Linnea Swenson Tellekson of @svensawofficial !
2026 Conservation Legacy Award
Celebrating the members who have been showing up for conservation year after year and continue to deepen their commitment to protecting the places we all love.
Congratulations to @teva , @brooksrunning , @nrsweb and @ospreypacks !
That officially wraps up our 2026 nominees. We can’t wait to celebrate everyone and announce this year’s winners at Awards Night during the 2026 TCA Summit at Devil’s Thumb Ranch.
06 Oct 2026
10% of sales from our One Sky sandal are donated to our friends at @conservationalliance - because Chaco tans need public lands 🤙
Designed by a member of our Chaco team, this sandal is a reminder we are all united under one sky and we must preserve these special places.
03 Oct 2026
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