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Contact: ••• Founder & CD: @phlur @voguebeauty board Board&ambassador: @fashiontrustus @baby2baby
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4 years. Countless stories told through scent.
What began as a personal journey has grown into something so much bigger and today, I’m beyond proud to announce the next chapter of PHLUR. 🤍
We’ve officially partnered with TSG Consumer to help take PHLUR to new heights. I’ll remain onboard as Creative Director, alongside my incredible team, to continue bringing intentional, boundary-pushing fragrances to life.
Fragrance has always been my most personal form of self-expression. Over the past four years, I’ve poured my heart into creating scents with master perfumers… bottling memories, emotions, and experiences. From loss, heartache, and pain to healing, joy, empowerment, love, lust, and desire… PHLUR became the language through which I told my story.
Never in my wildest dreams did I imagine those stories would resonate so deeply with so many of you. Your love for PHLUR has meant everything.
This brand was built on transparency, creativity, and emotional storytelling and that will never change. Our commitment to authenticity, artistry, and modern scent creation will continue to guide us forward.
There’s so much I’ve been dreaming up behind the scenes, and I can’t wait to bring it all to life. We’re just getting started.
Thank you for believing in me, in us, and in PHLUR. The best is yet to come.
With love,
Chriselle
9,370 likes · 482 comments · 22 Jul 2025
what dreams are made of. little chriselle, starting a blog and a youtube channel in college (almost 20 years ago!!) would not believe this one. fifteen years of testing everything… mostly for myself. now it comes with a board seat at Vogue.
today i’m joining the vogue beauty board - a new @voguebeauty community of experts putting products through real use before anyone tells you to buy them. a curated edit each month, then the truth about it.
grateful to be in this group with close friends, fellow founders, experts, and people i look up to.
5,285 likes · 188 comments · 27 Aug 2026
@khaite đź–¤
06 Nov 2026
FTUS 2026 brought together Ready-to-Wear designer Ashlynn Park and Chriselle Lim, founder of PHLUR and FTUS Advisory Board member + judge. A conversation became a collaboration, bringing their worlds together.
This is what Fashion Trust U.S. is built for: connecting emerging designers with the people who help shape their next chapter.
#ftus
04 Nov 2026
never been more proud to be a texan!!! đź’™
03 Nov 2026
A little corner of Paris that feels like mine. ✨
I’m constantly on the road, and this past month was my longest stretch away from home, so returning to @parkhyattparis this fall felt especially meaningful. The Ambassador Suite was thoughtfully personalized for my stay. Warm, calming, and full of little details that made it easy to settle in and recharge between shows and events for PHLUR and fashion week. For a few days, it was the place where I could slow down and experience Paris at my own pace.
I also spent an evening at @seokparis, where elevated Korean cuisine and beautifully considered interiors brought me closer to my Korean roots. My favorite dishes, in a city I love, made me feel even more at home.
Thank you, @parkhyattparis, for making a full week feel balanced, and for creating a stay that felt both special and entirely my own. 🤍
📸: @anumphotography
03 Nov 2026
#KerastasePartner My healthy hair ritual, from wash day to the morning after ✨
The @kerastase_official Chronologiste Trio is my go-to routine for fuller, smoother, healthier-looking hair, and this year it comes in the prettiest limited-edition holiday set. A gift for someone you love (or a little something for you).
Find it at @kohls and @sephora
#KerastaseUSA #Kohls #Sephora
03 Nov 2026
This Gucci dress moment in NY đź–¤
961 likes · 47 comments · 31 Oct 2026
Are you seeing this?! Look at how my skin glistens!! This right here is the one thing I’m recommending you get during the @sephora savings event, now through 11/9 @tatcha #ad
224 likes · 10 comments · 30 Oct 2026
The prep behind the big moments @alliesofskin 10/10/10 Multi GF EXO Advanced Recovery
Ampoules for smoother, firmer-looking, more radiant skin ahead of busy season
#Ad #AlliesOfSkin
260 likes · 14 comments · 29 Oct 2026
Atleast I didn’t push him out this time 🤣
8,099 likes · 204 comments · 29 Oct 2026
The internet makes it really easy to look like you have your sh*t together.
But no amount of success means you’ve figured everything out. Getting honest about 3 things I’m really bad at and what I’m doing to get better - on Substack
2,350 likes · 24 comments · 29 Oct 2026
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