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See Instagram photos and videos from Chris Ashley (@chris___ashley)
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Recent posts
fiancé now, anyway logging off for this one. bye guys x
06 Nov 2026
Average Boys Club (@averageboysclub) – the queer lifestyle brand, founded by Jordan Sloan and Chris Ashley Cairns – has built a following selling jock-coded sportswear harking back to the visual language of ’80s homoeroticism, since its creation two years ago.
Both boasting backgrounds in the fashion industry – Sloan in fashion leadership and Cairns in buying – its founders are well-placed to get an apparel brand off the ground. However, what they’ve set out to achieve since the project’s inception is something more, driven by a mission to cultivate a lifestyle offering that not only draws on queer culture but generates it, occupying a tangible presence in the community beyond simply the feel of the fabrics on its customers’ backs.
Three zines, a takeover of queer London nightlife institution @feelitparty, and a pop-up at @boysgallerycafelondon later – and they’ve established a brand that is not only quickly gaining momentum, but authentically expressing the rituals and interests of its architects and their community along the way. To celebrate the launch of their third capsule and accompanying campaign, Farm Boys, the pair guide us through the Summer 2026 collection, recontextualising wardrobe staples and championing queer creativity. Head to manabouttown.tv to read now!
Photography & Art Direction @lukeabby
Styling @wayperry_edit
Grooming @knightjosh
Models @paolobusti, @mathis_chevalier_
Director & Talent Manager @supacharlie
Content Production & Graphics @jamieshardlow
Photography Assistant @ophilion
05 Jun 2026
week 1 of being 26
23 Nov 2025
It makes no sense but that’s ok.
14 May 2025
mom and pops are busy
#momtok
03 Nov 2024
for professional reasons, my whole content will remain private <3
till next year,
xoxo chris
20 Aug 2024
doin bits in barceolna for a special lil project (and @averageboysclub ofc) w/ @mrantonioeugenio and @jordansloan_
22 Jun 2024
bts w/ @averageboysclub
19 May 2024
hard launch of my new jaw
18 May 2024
from average boys takes nyc to average boys take it too far
10 May 2024
@averageboysclub
07 Mar 2024
(no caption)
03 Feb 2024
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