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See Instagram photos and videos from © Charaf Tajer (@charaftajer)
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casablancaparis.com-
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Recent posts
‘Amor e Progresso’ was such a personal show for me. A homecoming to Belleville, with a collection showcased at Espace Niemeyer, home of the French Communist Party - a building I walked past every day on my way to school. A reminder that we never stop evolving, and that life comes full circle.
Music, colour, inspiration. A Spring/Summer 2027 collection that’s close to my heart, dedicated to all the people in Brazil who inspired me along the way.
Thank you to our Casablanca©️ team for making this show possible.
Directed by @albertoalcocer_
#casaway
19 Oct 2026
Casablanca’s latest show was a love letter to Brazil 💌 🇧🇷
On the eve of the latest @casablancabrand show, @charaftajer told Complex why optimism is a serious position, what Jorge Ben Jor taught him about life, and the importance of colour.
Full interview at the link in bio.
07 Oct 2026
Amor e Progresso: The philosophy of Brazil and its people led me to a reflection on my personal evolution as a man and designer through love rather than fear.
A huge thank you to every member of the team that helped make this possible; every one of you is essential in making this dream a reality 💛🇧🇷
03 Oct 2026
Souvenirs from Rio, courtesy of my dear friend @rafael_moura
‘Amor E Progresso’ Printemps-Été 2027 runway show.
TODAY at 2:30pm CEST Paris
Streaming live on Instagram and casablancaparis.com
#casaway
Thinking of all the people in Brazil who have inspired me and this collection.
Charaf
02 Oct 2026
‘AMOR E PROGRESSO’ Printemps-Été 2027 Show.
October 2nd at 2:30pm CEST Paris
Streaming live on Instagram and casablancaparis.com
#casaway
29 Sep 2026
‘AMOR E PROGRESSO’ Printemps-Été 2027 Show.
October 2nd at 2:30pm CEST Paris
Streaming live on Instagram and casablancaparis.com
#casaway
28 Sep 2026
Caviar ✔️
Harlem ✔️
Tennis ✔️
Pizza ✔️
New York ✔️
23 Sep 2026
Our Creative Director, @charaftajer, shares his thoughts on bringing together two worlds in Ibiza.
“We went to Ibiza and united some of our favourite people from @sixsenses.ibiza and @solidgroovesuk. Two seemingly different worlds that came together effortlessly.
Every detail was considered. The atmosphere felt effortless. Everyone brought their energy, and for one night, everything came together in the most natural way.
A true celebration, and one of those rare moments you know you will remember.”
Merci to @miradiva_tequila for supporting us.
Shot by @albertoalcocer_
#casaway
11 Aug 2026
My 33rd time in Japan… 🇯🇵
16 Jun 2026
La chemise en soie Casablanca.
#casaway
10 Jun 2026
Under the watchful eye of Chef @julienalvarezofficial, how do you think our Creative Director, @charaftajer, did in a blind taste test of the iconic Ladurée macarons?
The Casablanca & Ladurée collection is available now at Ladurée locations worldwide, casablancaparis.com and selected boutiques.
#casaway #laduree
@charaftajer
@andreedubois
@steviegrimes
@chalaux
@hiromi_nishinaka
@hicham_ababsa
@cecilia.abbas_
@heratheagency
03 Jun 2026
Our Creative Director @charaftajer shares the inspiration behind our Pre-Fall collection.
“I fell in love with Cairo, a city where every street feels like a cinema set. I loved how all its different layers live together, from Ancient Egypt to the romance of Arab movies and the colonial architecture. It is truly fascinating to me, and I can easily draw a parallel between Cairo and Casablanca.”
20 May 2026
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