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Championing the athletes & teams shaping Olympic sports 🏅 •••
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Recent posts
Welcome to the next chapter of CANOPY!
We’re building more than partnerships. We’re building careers that extend beyond competition. CANOPY represents creator-first athletes across Olympic sports, connecting talent, brands, and culture through strategy, storytelling, and partnerships built for the long term.
Undeniable talent. Untapped opportunity.
Beyond sport. Into culture.
And now, we have a new home for what’s next. Explore the new canopytalent.com.
#CanopyTalent #AthleteMarketing #SportsMarketing #NIL #BrandPartnerships AthleteRepresentation
08 Sep 2026
The best athlete partnerships go beyond performance. The strongest brand fits live at the intersection of athlete identity, audience interest and brand alignment. Because reach gets attention. Alignment creates value.
Looking for the right athlete for your next campaign? Partner with Canopy Talent.
#CanopyTalent #AthleteMarketing #SportsMarketing #NIL #BrandPartnerships
19 Aug 2026
A new era for college athletes. Introducing Society x @CanopyTalent. Sport, style, and social 🏅
12 Aug 2026
Welcome to CANOPY, @emrosewilliams 🤘
A two-time NCAA rowing champion with bold personal style and a passion for genetic research. Big ambitions on the water and beyond.
Past partners: @drinkunwell @drinkplezi @barebells.usa
Dream collaborations: @skims @rhode @alo
Looking to bring Emma into your next campaign? Tap the link in bio to inquire about partnering with her.
#CANOPYTalent #WomensSports #AthletePartnerships
09 Nov 2026
A $100 million investment in what’s next for women’s soccer. ⚽️🗽
Gotham FC announced a new capital raise on November 6 to support its players, infrastructure, and fan experiences.
The investment comes as the club prepares for its planned 2028 move to Etihad Park in Queens and develops a dedicated training facility in New Jersey.
For women’s sports, growth means more than attention. It means investing in the spaces, resources, and opportunities athletes need to thrive.
Tag someone who should be paying attention to women’s sports. 👇
#CANOPYTalent #GothamFC #NWSL #WomensSports
07 Nov 2026
Know what you don’t know. Then be willing to learn. 🧱
This week’s Founder Friday: getting honest about your strengths, your blind spots, and where you need a little help. Building CANOPY means figuring it out together.
06 Nov 2026
Jack Liechtung, CEO at Canopy Talent, is joining the 2027 Counseling Creators Negotiation Competition judge lineup! 👨⚖️ We are thrilled to welcome Jack and give our competing teams the opportunity to learn from his real-world experience, industry insight, and feedback throughout the competition. 🎥🎙️📸
The Miami Law Counseling Creators Negotiation Competition & Conference returns January 28–29, 2027! 🧡💚 ✨ Team registration, conference sign-up, and more information are available at the link in our bio. 🔗
#CounselingCreators #MiamiLaw #EASL #EntertainmentLaw #CreatorEconomy
06 Nov 2026
The best connections in women’s sports don’t always happen in a conference room. 🏃♀️
Ahead of the NYC Marathon, NPC and CANOPY brought women in sports and marketing together for a shakeout run, coffee, and conversation.
Thank you to everyone who joined us and to the amazing brands that helped make the morning so special.
05 Nov 2026
A few miles, good company, and plenty of pre-marathon energy. 🏃🗽
Thanks to everyone who joined CANOPY × NextPlay for our shakeout run!
And a special thank-you for the gifted goodies: @bloomsupps @drinklmnt @smartsweets @haveyouslept @bodyglide @slatemilk @finnsul 🤝
Same time next year?
05 Nov 2026
The competition for best dressed just got spooky. 👻
@bronwynhoffman_ @reagan.digby @emrosewilliams @sophherriot @aniya_.lanae @bri.ellis @lil.yharden bring the Halloween looks to this week’s Tunnel Walk. 🎃
Who gets your vote for best costume?
04 Nov 2026
Big goals deserve the right team. 🤝
Meet Sam, CANOPY’s project manager, helping keep our team and athletes moving forward. We work with athletes and university teams to build personal brands, create meaningful partnerships, and open doors beyond competition.
Ready to partner with women’s and Olympic sports talent? Tap the link in bio to explore our roster and connect with CANOPY.
03 Nov 2026
NYC Marathon Sunday through CANOPY’s lens. Congratulations to everyone who crossed the finish line, and everyone who helped them get there. 👏
02 Nov 2026
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