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Bio
Luxury makeup W/O the luxury price tag 💋Skincare-packed, high-quality formulations 🩷NOW LIVE 👇🏼 For every girl's girl
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Recent posts
Meet our founder, Josie ✨💖
She’s the heart behind our brand, redefining the beauty industry with real inclusivity, quality, and affordability.
All the while, she’s waging war against big beauty, because in this economy, why is a lip gloss $43? 😫
Armed with caffeine, a lip gloss wand, and all your support, she’s ready to shake things up. 🫶🏼
#callidoracosmetics #affordablemakeup #founderstory
03 Jul 2026
So $500 makeup hauls are normal now...? 👀
In this economy??? 😭
Yeah, no. That doesn't sit right with us.
The beauty world loves to tell us that expensive makeup is an "investment."
And don't get us wrong, we love a beautiful formula as much as the next person.
What we can't get behind is the idea that quality and affordability have to exist on opposite ends of the spectrum.
We believe every woman deserves luxury-grade makeup that's thoughtfully formulated, feels incredible to use, and doesn't cost a small fortune.
And we're on a mission to prove exactly that.
At Callidora, luxury isn't defined by the price tag.
It's defined by the formula. The ingredients. The care behind every detail. The experience of using makeup that's been thoughtfully made.🫶
Because we genuinely believe that shouldn't be a luxury.
It should be the bare minimum every woman expects from her makeup. 💚
29 Jul 2026
Princess vibes 👸🌸 Petalwater Plumping Lip Gloss in shade “PRINCESS” @callidoracosmetics #callidora #callidoracosmetics #lipswatch #pinklips #lipgloss
21 Sep 2026
Soo $500 makeup hauls are normal now ...? 😭😭
IN THIS ECONOMY????😫
Like why is a single lip gloss pushing $50? 🤯
Don't even get us started on foundation.
We miss when buying a new lipstick felt like a little treat instead of a choice between that and dinner.
Because the truth is, everyone deserves products that feel beautiful, perform beautifully, and don't make you question your bank account.
Luxury makeup shouldn't be reserved for people with luxury budgets.
It should be something every girl gets to enjoy.💚
#callidoracosmetics #makeupprices #affordablemakeup #luxurymakeup
28 Aug 2026
welcome to the nude lippies face off ☺️🤭
Which team are you siding with?
26 Aug 2026
We will die on this hill 🎙️✨
And we'll continue talking and screaming about it.
Because we know exactly what it feels like to grow up without being seen as beautiful. Without makeup that caters specifically to you.
Because every girl, especially the young ones deserve to be told that they are beautiful over and over again, and that beauty comes in all shapes, shades, and forms. 🦋
Because everyone deserves makeup that meets them exactly where they are. ✨
As a makeup brand created to help women love themselves as they are, to take up space, and reclaim beauty on their own terms,💋
This is something we can't afford to be quiet about. 🍃
P.S. Callidora Cosmetics is a POC-woman-owned beauty brand creating high-quality, luxury-feel makeup, without the luxury price tag.
Follow us to join a community of girls’ girls who love to play with makeup, and feel good in their skin with or without it 💄✨
#callidoracosmetics #inclusivemakeup #beautystandards
24 Aug 2026
kinda chic for you to join our calli squad 🌸😜
#kindachic #callidoracosmetics #makeupcommunity
19 Aug 2026
✨whimsymaxxing✨
Adding maximum sparkle to our lip care routine 🤭
#callidoracosmetics
#bejeweled
#lipmask
18 Aug 2026
Thank God the POC girlies can now have makeup they can wear and go 😉🦋💚
• No more mix and matching lipstick shades
• No more glosses that barely show up
• No more paying more for darker shades
Callidora Cosmetics is here to save the day because our founder, who is a POC woman herself, understands.
#callidoracosmetics #inclusivemakeup #affordablemakeup #makeupenthusiast
05 Aug 2026
Sun's out and the colourful lippies are out to play 😜🥰
Which of these Callidora's plumping lipgloss would you make your color of the summer?
#callidoracosmetics #plumpinglipgloss #summerlips #summermakeuplook
14 Aug 2026
A lil touch of gold for the golden hour.💛✨
The Callidora everyday nudes palette is the ultimate "effortlessly chic look" companion.
Monika wears shades
💚 Classy
💚 Mood
💚 Goodie
And tops it off with the Callidora lip oil for that extra shine.
#callidoracosmetics
#eyeshadowpalette
#nudespalette #eyemakeup
24 Jul 2026
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