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Bio
Wear love, spread love 🦋 Every purchase funds give 20 meals ✨ On a mission to fund 5,000,000 meals 💛 Shop now 👇 @videolee
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thebutterflyeffect.com-
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#thebutterflyeffect#wearlovespreadlove#feedtheworld#butterflyeffectlove#worldagainstchildlabour#weekofawareness#everychildmatters#crossofhope#jewelrywithpurpose#spreadkindness
Recent posts
Wear kindness. Serve change.
One bracelet. Twenty meals. Infinite love 🫶
🔗 thebutterflyeffect.com
08 Feb 2026
One year ago this was just an idea in my head.
A slightly delusional belief that small acts of love and kindness could actually change the world.
Now we’ve fed 1.5 million people.
Sold products to over 45 countries.
Built a team I genuinely love…
And somehow… this little butterfly just keeps growing wings.
It’s honestly surreal seeing people all over the world wearing something that stands for kindness, humanity, and love.
I’m very proud of what we’ve built.
And even more excited for where this is going next.
To everyone who has joined, thank you from the bottom of my heart. The fashion revolution has well and truly begun! ❤️
12 May 2026
What started as a dream… became a movement.
Fed thousands. Loved endlessly. Grateful forever.
The Butterfly Effect is ready to take on the world. 🦋❤️
#FeedTheWorld #ButterflyEffectLove
22 Jun 2025
“I thought we were going to lose him.” 😢💔
Internet, meet Tommy.
After everything he and his family have been through, we wanted to give them a moment of happiness. ❤️
This is exactly what The Butterfly Effect is about.
Every purchase helps us fund real acts of kindness and support people who need it.
More purchases. More kindness. More lives helped. link in Bio to buy! ♥️
05 Nov 2026
Funny what can happen when you look a little closer. ✨
100% COTTON. NEW T-SHIRTS. OUT NOW. 🦋🤍⚡️
12 Oct 2026
It’s incredible what can happen when a community rallies behind kindness. ❤️🌍
Together, our community and people around the world raised over $1.4 million to help change little Rick’s life.
Rick was diagnosed with Infantile Tay-Sachs disease at just 18 months old. His mum, Vanessa, was told he may only have 2–4 years to live.
But Rick is still here. ❤️
Two months ago, Lee took The Butterfly Effect to Australia to meet Rick and Vanessa, hear their story and surprise their family with some support.
But we knew we could do more.
We shared Rick’s story with the world and launched a GoFundMe and what happened next was beyond anything we could have imagined.
One person donated. Then another. Then another.
A video was shared. A stranger told a friend. Millions of people stopped for a moment and cared about a little boy they had never met.
Together, we raised more than $1.4 million.
Today, Rick has made it to Italy and received the life-changing treatment his family had been fighting to access, and they’re seeing beautiful signs of progress every week.
This is The Butterfly Effect.
It was never about one person changing the world.
It’s about one small act of kindness inspiring another, and another, until something that once felt impossible suddenly becomes possible.
One small act can create a ripple that changes someone’s entire world. 🦋❤️
And this time, that someone was Rick.
This is what our products stand for.
They’re something you can wear as a reminder of the kind of world you believe in one where kindness matters, where small actions matter, and where we look out for one another.
If you believe in that too, wear the Butterfly Effect. 🦋
17 Sep 2026
A tiny cross with a fairly large job description.
Love. Faith. Hope. Repeat. ✝️🦋
20 meals with every purchase.
These tiny little crosses have now helped us feed over 1.7 million people.
Our community has helped raise over $1.5 million, supporting families going through some of the hardest moments of their lives.
Pretty incredible what something so small can do.
Wear the love. Carry the reminder. Create the ripple.
Get yours now. 🤍
16 Sep 2026
Founder perks = getting yours before they’re gone 😭
100% cotton. 20 meals with every shirt. Limited release.
Now the important question…
What colour is your love? 🦋
Go get yours now! ♥️
15 Sep 2026
WE FINALLY DROPPED THEM!!! 😛🦋🤍
Our brand-new Wear What You Love collection is live.
I’ve been working on these for what feels like forever, obsessing over the fits, the colours, the designs and every little detail, so seeing them finally launch feels pretty special.
And honestly, I just love what every one of them stands for:
Love louder.
Love is the strongest language.
Kindness is the new cool.
Good energy only.
Tiny wings, massive change.
Good clothes. Good messages. Good energy. 20 meals donated with each Shirt.
Soooooo proud of these. 🤍 Link in Bio
15 Sep 2026
WE DID IT! 1,500,000 MEALS FUNDED! 🎉🦋
Real people. Real food. Real impact.
From one necklace to over a million plates filled, this is what kindness can do.
Want to help us reach the next million? Our Week of Awareness Bundle funds 100 meals with every purchase. Link in bio.
Tag someone who's been part of this journey with us! 🎉
#TheButterflyEffect #WearLoveSpreadLove
17 Jun 2026
Today is World Against Child Labour Day, and we are not just posting about it. We are doing something about it.
This week, June 12 to 18, is our Week of Awareness. Every post this week is dedicated to two causes close to our hearts: child labour and the reality faced by millions of displaced children around the world.
And if you want to go beyond the scroll, our Week of Awareness Bundle funds 100 meals for children in need with every purchase. Three of our most loved pieces, one package, one real act of kindness.
828 million people go to bed hungry tonight. Most of them are children.
Shop the bundle via the link in bio. And stay with us this week.
Save this. Share it. Let’s make some noise.
#WorldAgainstChildLabour #WeekOfAwareness #TheButterflyEffect #EveryChildMatters
14 Jun 2026
Some gifts say I love you. This one says I believe in you. 💛
Introducing The Cross of Hope, a symbol of faith, grace, and God’s love, crafted in 18ct gold-plated or stainless steel silver for everyday wear. More than jewelry. It’s a reminder that kindness ripples further than you think.
And the best part? Every purchase helps fund 20 meals for people in need. 🦋
Get one for yourself and grab another for someone who needs this reminder too. 💛
Be part of the movement. Link in bio.
#CrossOfHope #thebutterflyeffect #jewelrywithpurpose #spreadkindness #wearlovespreadlove
02 Jun 2026
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