creative director Matt Bruening

creative director Matt Bruening

@brue.ning

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Bio

all roads lead back to you. design • styling • creative consulting mākaha, hawai‘i

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every road leads back • MB HOLIDAY 26 📍MĀKAHA BEACH, WEST O`AHU on film 09 Nov 2026 time after time • the concept for this mini campaign was basically the idea of growth. how we were raised, where we were brought up, our aspirations in life & the dreams we have all eventually collide when time passes by. the funny thing is, most of us feel like time is extracting our youth when in reality maybe it’s just turning living into an actual luxury and aging is a privilege. this is also a reminder the younger versions of us still exist inside… tap into it sometimes. it’s a great reminder to feel so lucky to be alive. mākaha merch update 10.28 🫡 26 Oct 2026 ⚪️the classics⚫️ • benito palm cap in cloud + stone the merch re-up happens soon. (now that we got everything) let’s check back Monday, the weekend is here. 🌊 24 Oct 2026 seas ends change • surf caps reissue in the tonal shark grey just in time for the winter revival 🌊 mākaha merch available soon. 22 Oct 2026 hide + seek • hunted & gathered new mākaha merch dropping soon. Tsuki wearing mākaha mossy oak camo + throwback to our 2016 ‘feel no waves’ semi sashiko style embroidered camo jacket 👀 iykyk 22 Oct 2026 forever young • i remember when days felt like years & the sun never knew what sleep was. then you become an adult & there’s not enough time in a day. so there’s that. speaking of someone who has all the time in the world; i got to photograph my nephew Kanaloa (but known to most as ‘Tsuki’) & styled him in the clothes i grew into today; that one day he’d kinda fill out better… but until then i wanna be Tsuki when i grow up. it’s been so fun to watch all the Keiki in our family become their own. just simple reminders that we too can enjoy life just as we were kids, too. Tsuki rocks the new denim & white Benito cap. & my vintage quarter zip from @leilowhawaii Our mākaha merch updates soon. 21 Oct 2026 with the next generation on its way, gonna have to keep the light on for em, too 💡 the mākaha surf cap makes a comeback that’s pretty hard to miss. available soon. 20 Oct 2026 the youth will set you free • new mākaha merch on its way this week. 19 Oct 2026 a jacket for all seasons • for some this may spark some excitement seeing a style like this for the first time, but for many this brings back so many memories and nostalgia. the Kona jacket dates decades and decades ago, and it felt right to only bring it back in our version with a modern twist, just in time to kick off the @localmotionhawaii 50 year anniversary celebrations. made for all the island elements—come sun, wind, and a little bit of rain—we built a piece that can carry us through it all…in style. we wanted to create something for you all to enjoy the memories you might have from years before and we can continue to carry new memories and adventure for the years to come. Our LM🌴MB Kona Jacket available now online at www.localmotionhawaii.com + in local motion stores. We hope you all enjoy! 02 Oct 2026 ALOHA NEVER GOES OUT OF STYLE 🌺 Miss aloha herself, Kathy Terada, is the prime example of that. not only is she the best health expert we have on the west side, she is a two time tandem surfing world champion, a mother, the funniest, and inspiring legend i hope we can model our lives after — aunty Kathy embodies aloha in everything she does and is the perfect muse for our legacy. Mahalo for being a pillar in the community and being an important figure in our campaign! The LM🌴MB ‘Kona Jacket’ will debut in @localmotionhawaii stores + 8A HST on their online shop Friday, October 2! 👉www.localmotionhawaii.com👈 Photos by @haakeaulana 28 Sep 2026 LM🌴MB • OCT 2 A collaboration we’ve been excited to release! L O C A L M O T I O N x M A T T B R U E N I N G Kicking off our 50th Anniversary celebration, we’re looking to our heritage and bringing back the 70’s with our K O N A J A C K E T. Reimagined with @brue.ning / @mattbruening the jacket has a modern twist with a vintage design. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Launching: O C T O B E R 2 n d - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - • Online @ 8AM HST (LocalMotionHawaiii.com) • In Local Motion stores on Oahu A limited run will be available 🤙🏽 25 Sep 2026 The Kona Jacket taking a little spin of our own on a 70s inspired heritage piece, synonymous with Hawaii surf & local culture, this iconic jacket is brought back to life with our own modern & fresh twist on this vintage design. In collaboration with @localmotionhawaii , we are excited to debut a re-issue of the Kona jacket in celebration of their 50th anniversary! LM🌴MB jacket available VERY soon. Details to come ! Model @likobro photographed by @mattbruening grooming by @jonahface *these are vintage local motion board shorts from their archive , and will not be a part of the collaboration, sorry.* 23 Sep 2026

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DfjAeoQoCpKevery road leads back • MB HOLIDAY 26 📍MĀKAHA B…
De-LFbWkqCttime after time • the concept for this mini camp…
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