Bobby Rogers

Bobby Rogers

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@bobbyrogers_

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creative director | @whitneymuseum founder | @thebureau.co Brand Architect | Speaker •••

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Still feels surreal to write this, but as of last week, I’m the new Creative Director of the Whitney Museum of American Art 🤲🏿 As a kid, I didn’t think I was particularly good at anything. When I questioned whether I could actually build a life around creativity, a mentor reminded me that from where I stood, there was nowhere to go but up, so I might as well enjoy the ride. And the wheels never stopped spinning. I’m deeply grateful for Minneapolis, the city that raised me. It taught me that creativity is communal. That loving your neighbor is a practice. That the work we make, the opportunities we create, and the people we invest in can reverberate for generations. That philosophy has shaped how I approach creativity and leadership everywhere I’ve gone. To my family and friends, and to everyone who trusted me, challenged me, taught me, advocated for me, opened a door, or built alongside me, thank you. Every chapter prepared me for the next one. And to the kids drawing Pokémon and Dragon Ball Z characters all over your notebooks: keep going. One day, those pages might become your gateway to the world. Trust your intuition. Trust your ideas. Be patient with who you’re becoming. As the garden grows, so too does the gardener. 🖤 18 Sep 2026 Yesterday was my last day as the Head of Design & Editorial at the Minneapolis Institute of Art. Almost three years ago, I joined Mia believing that a brands greatest responsibility was to build adaptive systems. I now understand it as something far more human. It’s every promise you keep. Every interaction you shape. Every feeling someone carries long after the details fade. Museums aren’t just competing with other museums anymore. We’re competing with every experience asking for our attention. And in that reality, relevance is an act of intentional care. Over the past three years, I had the privilege of working alongside extraordinary designers, editors, strategists, educators, curators, photographers, and leaders who challenged my assumptions every single day. Together, we asked difficult questions: How do you make one of the country’s great museums feel rooted in its neighborhood while still bringing the world to its doorstep? How do you honor history without being trapped by it? How do you earn attention without chasing it? Those questions changed how I understand brand and the responsibility of the people shaping it. I leave Mia with immense gratitude for every conversation, critique, deadline, ambitious idea, and every person who trusted me to help shape a small part of this institution’s story. If there’s one thing I’ll carry into whatever comes next, it’s that in an economy built around illusions of consumption, our greatest opportunity is to create genuine connections that persist in the shape of my absence. Thank you, Mia. It was an honor 🤍🏛️ 05 Sep 2026 Was talking with the homie recently and he said something that’s been on my mind since: “Nobody with my DNA has ever had this much access.” On the anniversary of so much grief this week I am reminded how my story, like so many of ours, is one along a history of trials turned triumph. The privilege to take risks and fail and rebuild stronger is indeed a mf privilege. We often forget that we were forged by the desires of those who survived the Atlantic. Migrated through the Carolinas. Escaped Jim Crow in Arkansas. And found possibility in the north country. And I’m here to protect and serve through that original vision and purpose and help my people escape the matrix in the process. So the side quests, the growth, and the stillness are all part of the mission my mother put me and my siblings on. And the wildest part is this is only the beginning. Might be a ramble. But welcome to my TED Talk. 26 Nov 2025 Life been moving faster than I can process it lately. Alhamdulillah for all of it. Still learning, still building, still here. 🤲🏿🖤 02 Nov 2026 MINNEAPOLIS! This Sunday, we are hosting “How to Pitch Anything & Win,” a free creative direction and pitch deck workshop with Creative Directors Bobby Rogers and Anthony Konigbagbe. A great idea can change your life. But first, you have to learn how to sell it. Join us for an interactive workshop designed to help artists, designers, photographers, and entrepreneurs turn ambitious ideas into real opportunities. We’ll be sharing insights on storytelling, building compelling pitch decks, communicating your vision, and getting people to believe in and invest in your ideas. Because having a great idea is one thing. Knowing how to get it out of your head and into the world is another. 📅 Sunday, October 18 ⏰ 12–3 PM 📍 @mcadedu, Auditorium 150 2501 Stevens Avenue, Minneapolis We’re excited to bring this knowledge back to the creative community that helped shape us. Tag a creative who needs to be in the room! 🖤 14 Oct 2026 We’re often told that if the spaces we want to exist in don’t exist, we have to build them ourselves. And @culturecon is what happens when you take that advice seriously. An experience that makes it immediately clear who it was built for, and a reminder that individual success is never separate from the collective imagination, because it is all of us who make it possible. Shoutout to my brilliant co-panelist and thank you @imaniimani for having the vision to bring to bring us all home and for allowing me to play a small part in something that means so much to so many of us. 09 Oct 2026 Working with the best wide receiver in the nfl! . @jjettas2 @underarmour Director: @bobbyrogers_ Gaff, digi tech, AC (basically everything in between): @aaronriiice 01 Sep 2026 When you study the sea, you learn to make waves 18 Jul 2026 WNBA stars @courtneywilliams10 & @t5poon (@stud.budz) for @them shot by Bobby Rogers Writer: Ana Osorno @anaf_osorno Digi Tech: Aaron Rice @aaronricephoto PA: Fadumo Ali @saintfadumo Wardrobe Stylist: Clarke Imani @clarkieeeeeeee Assist Stylist: Takeya Thomas @ke2thecity Talent Coordinator: Tenzin Dekyi @tenzinxdekyi Managing Editor, Them: Samantha Allen @neebess 02 Jul 2026 Cheers to 34 🤲🏿🎂 24 Jun 2026 BTS for @underarmour + @jjettas2 A quick promo project with the homies @c.hatch1 @chui_lens @aaronricephoto @millerforthree 🤲🏿🔥 20 May 2026 Grateful for the opportunity to connect with @wcco, @derekjamestv, & @tonywccostories to talk about my work as the Head of Design & Editorial at the Minneapolis Institute of Art and the evolving role design plays inside museums today. The most exciting part of this work has been watching people who may have never had a connection to art suddenly feel like Mia belongs to them too. This is a marathon, not a race. I’m still learning. Still building. And grateful for the team and community that make this work possible. 🤲🏿🏁 16 May 2026

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