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Bio
Founder and Creative Director @surmeyi
Links
www.surmeyi.com-
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Recent posts
Introducing Kula, our newest work, a collaboration between @haatichai and @surmeyi.
Kula began between two friends, a shared love of beautiful objects, and my long-held fascination with elephants.
I first loved them simply because I found them beautiful—these gentle giants I had collected in objects and imagery for years. But the closer I looked, the more I understood what had held my attention: their gentle strength, their deep maternal bonds, and the old wisdom carried from matriarch to matriarch.
As @bmanasvi and the @surmeyi team entered this world with me, our curiosity deepened. We became clear that we wanted to draw inspiration from elephants as beings, not motifs.
That way of seeing found its way into Kula—in the silhouettes, imprints, patterns and shadows. Pieces that don’t resemble an elephant so much as leave you with the feeling of her presence.
Perhaps that is what Kula represents to us: beauty draws us in, curiosity asks us to stay, and sometimes we discover meaning that was waiting there all along.
The closer we looked, the harder it became to separate their beauty from the fragility of their world. 5% of proceeds from Kula will support the work of @parrotfishcollective and @yaniktissera.
Kula is available to our newsletter subscribers now and opens to everyone Saturday morning.
10 Sep 2026
Notes from our future
17 Aug 2026
Some from February… I’m terrible at taking pictures in the moment and making little albums, but I’m trying. Scrolling through them later helps me find my center
07 Mar 2026
Scare them and puzzle them! 👹
Thank you @bnaunidh for these pearls of wisdom! 😘
06 Jan 2026
10 years ago
07 Jan 2026
From my vantage point 🧿💛
04 Jan 2025
From grumps and frowns to head-bobbing rounds 🙈
06 May 2023
Was feeling some feelings…
08 Mar 2025
8 years ago, at the studio where it all started ✨
26 Sep 2025
🧿
19 Oct 2025
Full on nautanki happening these days! So grateful for this crazy, loving person to be here with us. We love you Alex! 😬❤️
11 Mar 2021
On completing a journey, and starting a new one #notshrinking
It's been an incredible journey building Saeyri, a brand that was loved by so many. But as with all things, that journey came to an end in good time.
I knew I wanted to start something again. I took time to pause, reflect, get inspired and as time passed by I started to realize that it was okay to not have all the answers. But what's not okay is to shrink and let fear hold me back from pursuing my passions and breathing life into ideas that will make a difference.
So, last week I decided to share with the world about Surmeyi. I want to create products that empower people to feel at home in their own skin and embrace their unique sense of belonging.
It’s a sentiment that inspires me in this moment. Because, when we're comfortable in our own skin, we have the power to embrace the unknown.
Thank you for joining me, once again. I look forward to sharing openly what I uncover, hearing your thoughts and bringing ideas to life together. I know this community I will build will hold me accountable. And I look forward to growing together.
06 Feb 2023
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