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Bio
Founder @faremag. Lead Researcher @chefstablenetflix. The British Cookbook (2022), and The Festive Baker (Oct 2026), both @phaidonpress. Glasgow.
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Recent posts
The first advance copies of #TheFestiveBaker are IN, and look how beautiful it is!!
I’m so excited and proud to share more of the book with you in a few short weeks when it officially launches. In the meantime enjoy this little teaser of what we’ve got in store for you 🙏📖🎂
01 Oct 2026
The first advance copy is IN! Let me introduce you to the beauty — the absolute tome —that is The British Cookbook! Releasing very, very soon (!)
Pre-order your copy through @phaidonpress via the link in my bio.
All photos by @samaharris, styling by @rosiemackeanpastaqueen with assistance from @florenceblair 🙏
15 Aug 2022
After a few years of hard work (and eating my body weight in sweet treats) I’m proud to announce that my book ‘The Festive Baker: Baking for celebrations and special occasions around the world’, published by @phaidonpress, is now available for pre-order on Phaidon.com and will be on sale globally October 22.
This book is all about the role that baking plays in the special moments of our life: holidays big and small, seasonal festivals and celebrations, life milestones, and even routine rituals.
As the cover suggests: this book traces tradition, techniques, and memories, from all over the world. As well as a good bit of history for added fun.
‘The Festive Baker’ would be nothing without its incredible cast of contributors, some of the finest bakers anywhere, representing dozens of different baking traditions across just as many countries — and every continent. (All these beautiful people are listed in the comments!)
A big thank you as well to @lizseabrook for the stunning photos, @brilliantbake (and @ainepretty) for the styling, and @christinatosi for the absolutely brilliant foreword that kicks it all off!!
Head to the link in my bio to pre-order for delivery this Autumn!
#TheFestiveBaker
24 Jun 2026
A few recipes and messy shots from The Festive Baker. Compiled by @benmervis and published by @phaidonfood, this tome brings together recipes for celebrations and holidays from chefs around the world. It was a joy to shoot and to explore the globe a bake at a time with @brilliantbake from a little corner of East London.
Thanks to @louis_stopforth for helping me out, @ainepretty for being Katie’s right-hand woman and to @florenceblair for propping. Biggest thanks to Ben for trusting me to a shoot a subject so dear to him: sweet treats.
09 Nov 2026
👏 SUNDAY SERVICE 2.0 👏
We are less than two weeks from opening so I make Con*r McG*reg*r look chill, but why let that stop me from adding another lush event to the schedule?!
Welcome to dear Ben Mervis, author of The Festive Baker (Phaidon, 2026) and The British Cook Book (Phaidon, 2022). He's also the founder and director of @faremag, which takes him all over the world researching food scenes and the communities around them. The lad doesnae slow doon!
Ben will be joining me for a Sunday Service to chat about The Festive Baker, and all things food writing, food history, and food publishing. Come for the anecdotes about famous chefs, stay for the pecan pie and Barry’s!
Tickets are FREE but limited, please see link in bio. Pre-order signed copies too, all in the link. See you there! ALG xxx
02 Nov 2026
Baking for special occasions is a tradition that transcends borders.
‘The Festive Baker’ is a collection of time-tested recipes for celebratory events around the world – religious holidays, cultural festivities, even birthdays and weddings. Thoroughly researched by food historian and writer Ben Mervis (@benmervis), with recipe contributions from 80 bakers, cooks, and food writers across the globe, the book reveals how baking, in Ben’s words, ‘is not only eating for the sake of deliciousness, but a ritual that joins us together.’
‘The Festive Baker’ is available now worldwide. Link in bio.
02 Nov 2026
Super excited to have my recipes featured in The Festive Baker by Ben Mervis @benmervis , published by Phaidon @phaidonpress !
This wonderful book brings together an amazing collection of festive recipes from chefs and bakers around the world, flavours and festivities from every corner of the globe.
I’m so happy to have contributed a little piece of India’s rich festive traditions to this beautiful collection through these recipes!
A heartfelt thank you to all the grandmothers, mothers and friends who generously took the time to share their recipes, stories and insights with me. Your knowledge and memories have been such an important part of bringing these Indian festive recipes to life and sharing them with the world.
So thrilled to be a part of this wonderful book! Go grab your copy now!
30 Oct 2026
Today I’m proudly celebrating the UK release of The Festive Baker! This book is so many things: full of recipes, memories, history, and stories as well as insights into what brings us together both literally and figuratively.
But my thanks first of all goes to all the fantastic people who played a part in it! Because the book’s recipes came from dozens of fantastic bakers around the world, there are more than I can actually tag in this post — but I’ll do the next best by tagging you all in the comments instead. Thank you so much to everyone for the love, and I sincerely hope you enjoy reading —and— baking the book!
#thefestivebaker @phaidonpress @phaidonfood
29 Oct 2026
The Festive Baker is on sale in the US starting today! This book is made special thanks to the many recipe contributors who shared their special sweet (and savoury) treats, as well as festive memories and cultural insights. Grab a copy wherever good books are sold (this is one of them).
UK based pals will have to hang tight - the book won’t be available for another couple of weeks!
#thefestivebaker @phaidonpress @phaidonfood
14 Oct 2026
A real dream to bring @faremag to the place I grew up. This is gonna be a special one, whether you think you know Philly or not.
Can’t wait to share with yall!
Design by @deliveredbypost
Cover by @samaharris at @fletcherstreeturbanridingclub
22 Oct 2025
What we’ve been working on for the last year (or years, in the case of our North Norway book)!
11 Apr 2025
Very excited to get my hands on the inaugural issue of @gut_geist, the brainchild of @tobiasbeck__ , which we (@faremag) have been thrilled to be involved with. Tobi and I have always bonded over our shared taste in traditional food cultures, and it’s been an absolute pleasure to work with him and a fantastic team of passionate folk on this one 🙌🙌
Interested? Grab your copy at www.faremag.com
25 Feb 2025
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