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Bio
Athlete branding & sports marketing activations Engaging brands with sports audiences @hifen.studios @complex_uk North America, UK, DACH, MENA
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b-engaged.co.uk-
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Recent posts
Our first cover as @complex_uk and there wouldn’t be a better person to do it with than @skepta ahead of the new album, The Fork & Knife. Shot by @gabrielomoses.
Huge shout out to our ComplexUK & @hifen.studios teams on turning around a mammoth project with a huge asset range rolling out over the next days.
05 Nov 2026
COMPLEX UK 2.0 🚀
We are pleased to announce that @bengaged, the UK-based sports agency co-founded by Héctor Bellerín and Ehsen Shah, is the new operating partner for COMPLEX UK — marking a major milestone in our evolution into media, publishing and audience development.
With a dedicated editorial team, including Editorial Director @jacob_davey and Executive Editor @josephjppatterson — alongside new brand partnerships and original content on the horizon — we’re about to bring fresh energy to youth culture storytelling in the UK.
For more, hit the link in our bio 🔗
This is just the beginning! 🔥
14 Oct 2026
Alphonso Davies becomes global ambassador for McDonald’s ahead of their FIFA World Cup 2026 campaign. With custom designed cups and ambassador created special meals launching today.
Alphonso joins, Beckham, Ronaldinho, Yamal, Thierry Henry, Heung Min Son as part of the campaign.
27 Aug 2026
Alphonso Davies becomes global ambassador for McDonald’s ahead of their FIFA World Cup 2026 campaign. With custom designed cups and ambassador created special meals launching today.
Alphonso joins, Beckham, Ronaldinho, Yamal, Thierry Henry, Heung Min Son as part of the campaign.
27 Aug 2026
Alphonso Davies becomes global ambassador for McDonald’s ahead of their FIFA World Cup 2026 campaign. With custom designed cups and ambassador created special meals launching today.
Alphonso joins, Beckham, Ronaldinho, Yamal, Thierry Henry, Heung Min Son as part of the campaign.
27 Aug 2026
2026 World Cup ✔️ - Thank you to all our clients that trusted us with their campaigns.
04 Aug 2026
24 brands. 7 Countries. 1 FIFA World Cup. This World Cup marked a historical moment for B-Engaged where we exceeded targets set internally and by our clients.
The video gives a small glimpse into 2-years worth of work from our group companies across the globe.
Big thank you to all our clients who made this a World Cup to remember.
04 Aug 2026
24 brands. 7 Countries. 1 FIFA World Cup. This World Cup marked a historical moment for B-Engaged where we exceeded targets set internally and by our clients.
A quick carousel of some of the campaigns.
Big thank you to all our clients who made this a World Cup to remember.
Kai Havertz x Volvic
Alphonso Davies x Amazon Prime
HIFEN Studios for PlayMobil
Marriot x Visa
Alphonso Davies x McDonalds
Visit Seattle: Global Sports Marketing
04 Aug 2026
@kaihavertz29 - featuring in @pumafootball’s World Cup 2026 campaign
25 Jul 2026
@kaihavertz29 for @zalando & @pumafootball
A full @hifen.studios production for their World Cup 2026 campaign across Germany.
25 Jul 2026
@kaihavertz29 for @zalando & @pumafootball
A full @hifen.studios production for their World Cup 2026 campaign across Germany.
25 Jul 2026
BTS with the champ @benwhittaker on his latest partner portfolio addition with @alomen. This takes Ben to the global marketing stage with another brand partner delivered by B-Engaged for Ben, featuring the Los Angeles based brand.
18 Apr 2026
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