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www.bellafreud.com | 49 Chiltern Street, London
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Recent posts
This is how he drew it, the original Lucian Dog.
10 Nov 2026
Hideous Man.
(2003)
Written and Directed by John Malkovich.
Produced by Bella Freud.
Styled by Cathy Kasterine
All fashion by Bella Freud
Photos by Sean Ellis
#sundaystoriesfilmstories
08 Nov 2026
When I started my brand I decided to make a film instead of doing a fashion show. I knew nothing about making films, I only knew that it was a way to tell a story and my instinct gravitated towards it. In the 90’s people seemed to do things without a huge plan - or any plan. I approached my friend, the late James Lebon who was the handsomest man in London and had a hairdressing salon on Greek Street called James Cuts. He was also a film maker and part of the fashion scene, alongside his brother Mark Lebon, the founder Crunch Studios which was a hive of creative collaboration and the initiator of the ground breaking simplicity and authenticity that defined the 90’s. It was a very creative time, before the internet - things were much freer and looked amazing. I went on to make 9 short films over the last 20 years, three of them with John Malkovich directing and writing. Here is the last in the trilogy, Hideous Man. It seemed a good place to start this little series.
Hideous Man (2003).
In 2003 I made a short fashion film with John Malkovich called ‘Hideous Man’ about some Beatnik girls waiting around in a club for their favourite poet to arrive and do a reading. I wanted the leader of the group to wear a jumper showing her devotion to literature and art, a bit like a band t-shirt. I was throwing out names like Camus, Godard, and Ginsberg with the stylist Cathy Kasterine. It was all getting a bit complicated. ‘Did you ever see pictures of that t shirt people used to wear in the 70’s with Clapton is God written on it?’ said Cathy. This was the birth of the Ginsberg is God jumper, and led to me working in a completely different way with a focus on knits being a canvas for values and cultural alliances. I hope you enjoy.
#sundaystoriesfilmstories
Written and Directed by John Malkovich
Produced by Bella Freud
Featuring: Arlette, Annabel Brooks, Saffron Burrows, Ayesha Dharker, Arielle Dombasle, Emilia Fox, James Fox, Lina Gost, Kira Jofliffe, Shaznay Lewis, Mercedes, Nimi, Anita Pallenberg, Peaches, Naiki Rossell, Camilla Rutherford, Mary Shittu, Skin, Tannaz, Vania, Sara Zenic
Styling by Cathy Kasterine
All Fashion by Bella Freud
08 Nov 2026
What would Carine Roitfield do?
05 Nov 2026
A spritz of self confidence for a moment of self doubt.
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Photography by Lorena Lohr.
03 Nov 2026
The greatest thing you will ever learn is to love, and be loved in return.
29 Oct 2026
A date with an Art Historian in AW26.
27 Oct 2026
The Bella Freud AW26 Gifting Capsule. Available now.
The long-awaited Fairytale of New York Jumper returns, alongside the Charlotte Velvet Suit: the boyish garb of extreme femininity. A limited-edition capsule for the gifting season.
Shop now at link in bio.
22 Oct 2026
Evesdropping at a high fashion dinner a year or so ago, I overheard a cool photographer talking about a girl they wanted to photograph called Alexi Wasser. She had just directed, written and starred in a feature called Messy: an intimate portrait of romantic humiliation, self discovery and sex. I was intrigued. I found Alexi on Instagram and we made friends. Messy is a brilliant film, it is poignant and very funny, with many un-corny insights about crazy ways people behave when we are looking for love. This t-shirt is a tribute to Messy and the brilliant, original mind and talent of Alexi Wasser.
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@alexiwasser
20 Oct 2026
PERSONAlity Quiz. Our take on the Proustian questionnaire. Sign up at PERSONA’s Substack for a new edition every Sunday. Edition 1? Who else? @bella_freud Freud talks pink tulips, German expressionism and bad manners.
17 Oct 2026
Claudia Winkleman on The Celebrity Traitors in our Seizième Check Saint James Suit and Pink Silk Minnelli Shirt.
Thank you @sineadmckeefry.
16 Oct 2026
Cuddles.
15 Oct 2026
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