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Bio
Owner of @bornprimitive. Proud to be 🇺🇸. Father. Believer ✝️
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Recent posts
Eyes set on 2024. Big things comin’!
31 Dec 2023
On a mission to make a big impact for the 250th 🇺🇸 to help our veterans and first responders. What started as a crazy idea a couple years ago is growing into something I never could have imagined. Grateful for the people who have joined the cause. I was asking a friend the other day on advice for getting through a really hard time in my life, and he replied with 1) Surrender to God, and 2) Help others. I've realized that this effort is probably helping me more than the people this will ultimately impact and they will never know it. Let's not forget we are all on the same team, and we are all fighting our own battles. We will always be stronger together. God Bless.
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@bornprimitive
19 Apr 2026
Fathers Day weekend was a success ☀️
18 Jun 2023
“I CAN’T SAY I’M SURPRISED.”
Born Primitive Founder and former Navy SEAL Bear Handlon details how college campuses are affecting the way young Americans are thinking today, and encourages students to not be afraid to be vocal about their beliefs and values.
11 Nov 2026
Today, on Veterans Day, we honor the courage and sacrifice of all who have served our country.
Instead of taking the holiday off, I’ve committed up to $50 MILLION to wipe out medical debt for America’s veterans, and I’d love YOUR help to expand that to $100 MILLION. 🇺🇸
Too many of those who served come home carrying wounds we cannot see, only to find themselves drowning in medical debt. No one who served this country should ever fight that battle alone.
My friend @bearhandlon, a former Navy SEAL and the founder of @bornprimitive, made me custom shoes, and they’ve been the best shoes of my life. So I’m partnering with Bear and veteran-owned @blackriflecoffee on Operation Debt of Gratitude. I’ve committed up to $50 MILLION to wipe out medical debt for America’s veterans, and these two organizations are vowing to match me with YOUR help.
Today is the LAST DAY to join us. Shop or donate at bornprimitive.com and blackriflecoffee.com, and 100% of the money will go to reduce medical debt for those who put their lives on the line for our freedom.
Only online purchases count. Leave a comment and I’ll send you the details.
Let’s remind America’s heroes they haven’t been forgotten. To all soldiers, sailors, airmen, Marines and Coast Guardsmen: we salute you. 🙏🇺🇸
If you’re a veteran struggling right now, you’re not alone. Call or text 988 and press 1.
11 Nov 2026
This Veterans Day, we pause to honor the courage and sacrifice of all who have served our country.
Tony has committed up to $50 MILLION to wipe out medical debt for America’s veterans, and he’s asking for OUR help to expand that to $100 MILLION. 🇺🇸
Too many of our veterans come home carrying wounds no one can see, only to find themselves drowning in medical debt. Those who served this country should never have to fight that battle alone.
Tony’s friend @bearhandlon, a former Navy SEAL and the founder of @bornprimitive, made Tony custom shoes that he calls the best of his life. Now Tony is joining forces with Bear and veteran-owned @blackriflecoffee on Operation Debt of Gratitude. Tony has committed up to $50 MILLION, and these two organizations are vowing to match him with YOUR help.
Today is the LAST DAY to be part of it. Shop or donate at bornprimitive.com and blackriflecoffee.com, and 100% of the money from online purchases will go toward reducing medical debt for the heroes who put their lives on the line for our freedom.
Together, let’s show America’s heroes they haven’t been forgotten. To all soldiers, sailors, airmen, Marines and Coast Guardsmen: we salute you. 🙏🇺🇸
If you’re a veteran struggling right now, you’re not alone. Call or text 988 and press 1.
11 Nov 2026
🇺🇸BEAR HANDLON IS FIGHTING TO ELIMINATE MEDICAL DEBT FOR VETERANS AND FIRST RESPONDERS.
Bear Handlon’s company Born Primitive has partnered with Black Rifle Coffee Company to eliminate medical debt for veterans and now first responders. The campaign has already erased more than $50 million in debt for over 25,000 veterans. Handlon says it’s important to take care of those who serve our country.
11 Nov 2026
What does it mean to have $341,702.52 of medical debt erased?
Last year, Operation Debt of Gratitude paid it off, and she’s sharing what’s happened since.
We have 48 hours left to help more people just like her. Shop online at Born Primitive and Black Rifle Coffee Company through the end of Veterans Day, and 100% of profits from your entire purchase go toward the mission.
#OperationDebtOfGratitude
Powered by @forgiveco_pbc
10 Nov 2026
“This debt has been sold a few times, so having it finally taken care of is a huge relief. Right now, I’m honestly kind of speechless. Because of Mark’s disability, he hasn’t been able to work, and we’ve had to put expenses on credit cards. We’ve accumulated quite a bit of debt and have been working hard to dig ourselves out of it. It can be really difficult to get a leg up, which is why this means so much to us.”
Over the last two years, over 25,000 veterans have received relief through Operation Debt of Gratitude.
Help us continue to change lives by shopping the cause. Through Nov. 11, Born Primitive and Black Rifle are donating 100% of profits to pay off another $35 million in medical debt for veterans and first responders.
OPERATION DEBT OF GRATITUDE | STRONGER TOGETHER
#OperationDebtofGratitude
Powered by @forgiveco_pbc
10 Nov 2026
“Shock and disbelief. I couldn’t believe it had really happened.”
For Valerie Lewis, a U.S. Air Force Veteran, having her medical debt eliminated was an unexpected moment of relief and a reminder that people are still willing to show up for one another.
Since 2024, Operation Debt of Gratitude has eliminated over $50 million in medical debt for Veterans. This year, we’re paying off another $35 million. But we need your help.
Through November 11, 100% of profits from Born Primitive and Black Rifle Coffee Company will be donated to eliminating Veteran and First Responder medical debt.
Shop the Cause. Help us finish strong.
#OperationDebtOfGratitude
Powered by @forgiveco_pbc
09 Nov 2026
A huge thank you to @foxandfriends for having us on this morning to talk about Operation Debt of Gratitude.
We started with a goal of eliminating $35 million in veteran and first responder medical debt this year. Now, thanks to @tonyrobbins, our goal is to erase $100 MILLION in medical debt for the men and women who protect our freedom and keep us safe. We’re trying to match his $50 million contribution, and we need your help.
We can’t do this alone. You can help us make the biggest impact in Operation Debt of Gratitude history by shopping the cause at bornprimitive.com and blackriflecoffee.com through Nov 11. 100% of profits will be donated to the mission.
We’re Stronger Together. Let’s show our vets and first responders that they are not forgotten.
#OperationDebtOfGratitude
08 Nov 2026
This Veterans Day - Born Primitive is giving back in a BIG way! 🇺🇸 Bear Handlon joins us to share the brand’s mission to honor our American heroes and help eliminate $35 MILLION in medical debt for veterans and first responders. ❤️ #VeteransDay
08 Nov 2026
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