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Interior Design + Architecture Hong Kong & Worldwide DM for inquiries #beamscreativehk
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Recent posts
This diagram of @heath proposed pop-up area illustrates strategically placed zones for optimal flow and customer engagement. The linear strip serves as a cover for the existing air duct while doubling as a hanging display for apparel while six distinct pop private areas are customizeable depending on the tenant. A shared changing room is featured within the circular curtain, adding warmth and color.
10 Jul 2024
Simplicity was key in reducing cost while still providing a narrative in the reconstruction of @heath retail space. Rose-tinted glass contrasts with the terrazzo and textured paint, while coral fabrics reflect the color in activity areas. Exposed piping and textured walls enhance the industrial-chic look, creating a visually engaging area beneficial in communicating the developer’s artful intentions.
09 Jul 2024
The sleek steel panels and glass partitions reflect the fast-paced urban environment, while the terrazzo flooring adds texture and depth. Exposed piping enhances the industrial aesthetic, creating a modern yet raw atmosphere synonymous with street culture.
08 Jul 2024
Fiberglass grating is built to survive water, weight, and abuse — not exactly what comes to mind for a retail interior. A few coats of textured paint later, it reads like carved stone instead of an industrial floor.
Save this if you’re weighing unconventional materials for your next fit-out.
#BEAMSCreative #RetailDesign #SHINARAA #HongKongDesign #interiorarchitect
17 Sep 2026
In a small shop, most wouldn’t think to close it in even more, but that’s exactly what we did.
A velvet curtain cuts through the rigid grid to soften up the space. Suddenly, the shop feels more exclusive, aligning with how @shinaraa wanted to be portrayed.
Small Space ≠ Small Ambitions.
#BEAMSCreative #RetailDesign #SHINARAA #HongKongDesign #interiordesign interiorarchitect StoreDesign
03 Sep 2026
Look up — you probably didn’t clock that grid is fiberglass.
It took us forever to get the lighting cutouts symmetrical across the whole ceiling. The lights drop ever-so-slightly lower than the grid, which adds a bit of depth that you feel, but don’t notice right away.
Industrial fiberglass made for floors, now on a ceiling. Would you have gone that route?
#RetailDesign #SHINARAA #HongKongDesign #CeilingDetails #interiorarchitect
02 Sep 2026
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28 Jul 2025
Shinaraa’s ceiling is fiberglass grating — straight off the factory floor.
We flipped it into a lightweight faux ceiling to bring structure and rhythm, then dropped the curtains through to soften the space.
Deliberate contrast. Quiet precision.
#BEAMSCreative #blackdesigners #RetailDesign #MaterialFlip #CeilingDetails #SHINARAA #HongKongDesign #interiordesign #interiordecor #interiorarchitect
27 Jul 2025
We transformed a modest unit in a building with big history into
quietly confidence. Working within tight spatial and budget constraints, we focused on clean forms and smart lighting that gently elevate the brand without overwhelming the product.
Project: SHINARAA showroom
Location: PMQ, Hong Kong
Design: BEAMS Creative
Photo credits: @frontality___
#RetailDesign #PMQHK #BEAMSCreative #HongKongDesign #StoreDesign #SpatialIdentity #BrandExperience
25 Jul 2025
Behind every design is a plan that brings it all together. Here’s how the @rootdown.hk concept started out. Comment below or dm if you would like help with your design needs.
16 Oct 2024
Large wooden panels not only pivot and slide, but also shift entire moods 🫢. Comment below and let us know where your favorite place is to sit at @rootdown.hk
10 Oct 2024
There has been debate about how to enter @rootdown.hk. Although many enter through the slits of the revolving panels, the large glass sliding doors at the south is indeed the main entrance.
06 Oct 2024
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