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Scalp Care Education and Resources Pro Community of @awarehaircare
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#scalpcare#hairstylist#scalphealth#washday#salonowner#behindthechair#scalptreatment#wsj#scalpmassage#salonprofessional
Recent posts
Selected from more than 3,200 submissions following six months of testing by 101 beauty experts, AWARE’s 9•1 Scalp Care Shampoo just won a Marie Claire Beauty Award! 🏆
Rooted in our co-founder Tina’s 40+ years behind the salon chair, AWARE brings professional scalp expertise into your everyday ritual. Seeing that work recognized alongside some of the industry’s most established names reinforces our belief that raising the standard for what we put on our hair and scalps can make a real impact!
Shop our award-winning shampoo at your AWARE salon, @cobigelow, or awarehair.com
10 Oct 2026
Stylists, start here.
AWARE is professional scalp care, co-founded by Tina Mui after forty years behind the chair. The line features her signature 4R Protocol (shampoo, conditioner, leave-in, and gua sha), turning every wash into a scalp reset your clients can feel.
This page is for you. Follow along for scalp rituals you can use at the bowl, what to say in the consultation, and how to add scalp care to your menu.
Licensed stylist? Apply for your pro account through the link in our bio. It opens pro pricing and our scalp certification, and our team gets back to you within 48 hours.
#scalpcare #hairstylist #salonowner #behindthechair #scalptreatment
01 Oct 2026
AS SEEN IN: AWARE Hair was featured online and in print in this past weekend’s edition of The Wall Street Journal
As a trichologist-founded, mother-daughter brand, it means a lot to us to see scalp health recognized as an essential part of hair care. What began with Tina’s decades behind the chair and our own family’s experience with scalp issues and hair loss has grown into a mission to bring better education and proactive scalp care to more people.
Thank you to @fifival for including us, and to @elizabetharvelos for capturing AWARE so beautifully
#wsj #scalpcare #scalphealth
24 Jun 2026
When you send a client home with a scalp routine, tie it to a moment they already have, like right before bed, and suggest keeping the tool at the bedside. Have them try it in the chair so you can remind them to keep their nails off the scalp, then ask if they can see themselves doing it. Check in at the next visit.
Stylists, start here: https://awarehair.com/pro
#scalpcare #scalpmassage #hairstylist #salonprofessional
05 Nov 2026
How many days do you go between washes?
Most people decide by how their hair looks, but the scalp usually tells you sooner. Once buildup starts collecting around the follicle, small flakes and a little irritation can follow, and that's the day to wash rather than stretch it one more.
Everyone's number is different, and a look under the scope is the quickest way to find yours.
Follow for scalp tips from the chair.
#scalpcare #washday #scalphealth #hairstylist #awarehair
20 Oct 2026
Are you washing your hair, or just conditioning?
Regular conditioner is there to nourish, not to cleanse. So even on a quick wash, start with shampoo, then follow with conditioner.
If you worry shampoo might strip your hair, that’s no reason to skip cleansing. Shampoo is what clears away buildup, and conditioner is what nourishes afterward. Each does its own job, so the two steps go hand in hand. Look for scalp-safe, sulfate-free, yet deep-cleansing shampoos like the AWARE 9•1 Professional Scalp Care Shampoo (link in bio)
17 Oct 2026
Are you cleaning your scalp? Washing your hair every day doesn’t mean your scalp is getting cleansed.
Massage the shampoo gently across your scalp with your fingertips - not the nails - then rinse thoroughly. Where you cleanse matters as much as how often.
Follow us @awarehairpro for more scalp education and tips.
16 Oct 2026
How many days do you go between washes when you’re using hairspray?
Your styling routine matters, too. If you use hairspray regularly and notice buildup, you may need to cleanse your scalp a little more often. When you shampoo, give the areas where you apply styling products some extra attention.
Follow @awarehairpro for scalp health tips you can use at home and behind the chair.
14 Oct 2026
Itching can be linked to dandruff, leftover residue or a reaction to a hair product, among other causes. The feeling alone won’t tell you which one is involved.
Start with timing. When did it begin, and did anything change around then: a new product, a color service, a different washing routine or a change in day-to-day life?
Part the hair and look for flakes or greasy scales, redness or other color changes, sores or patches of hair loss. These are things to note, not a diagnosis.
Choose the shampoo for the scalp concern. For a dry scalp, try a gentle, non-medicated formula. For dandruff, use a dandruff shampoo and follow its directions. Dryness and dandruff can look similar, so ask a dermatologist if you’re unsure which is involved.
Apply shampoo to the scalp and massage gently with your finger pads, keeping your nails off the skin. Rinse thoroughly and follow the shampoo’s instructions, including any recommended contact time. How often you wash depends on your hair and scalp, so avoid a one-size-fits-all rule.
For routine cleansing, we recommend our AWARE 9·1 Professional Scalp Care Shampoo. Its silicone-free formula is designed to lift buildup without stripping, with bioactives to nourish the scalp and leave it feeling soothed.
If a new hair product seems to trigger itching or a rash, stop using it. A dermatologist can help identify a reaction if the cause is unclear.
If itching persists or worsens, see a dermatologist. Burning, tenderness, sores or new patchy hair loss also deserve medical assessment.
Save this for yourself or share it with someone who’s been asking about scalp itching. Salon professionals, follow @awarehairpro for practical scalp guidance to use with your clients.
#scalpcare #itchyscalp #haircare #scalphealth
13 Oct 2026
Scalp trouble? Comment below for a virtual scalp consultation.
If you pull your hair back every day, try leaving it a little looser at the hairline. It’s a small change, and it counts because it’s something you do all the time, adding repeated friction and tension to the roots.
Follow us @awarehairpro for more scalp health tips and consultations.
12 Oct 2026
How often do you actually wash your hair?
Part it at the hairline, the top, the sides and the nape, and look at the skin itself. Hair can look fine while buildup or redness shows up underneath, sometimes in only one area.
Stylists and clients, follow for scalp tips to use at home and behind the chair.
#scalpcare #scalphealth #washday #hairstylist
10 Oct 2026
Don’t forget the nape on wash day.
Take your time working shampoo through your scalp, including the back of your head. For stylists, a scalp check gives you a baseline to revisit and a more specific conversation about your client’s washing routine.
Follow for scalp care tips you can use at home and in the salon.
09 Oct 2026
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