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Artisanship, Awakened. Independent Watchmaker illuminating the hands and heritage behind rare crafts
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#awakewatches#sonmai#lacquer#handmade#watchenthusiast#metiersdart#independentwatchmaking#handcrafting#purpleviola#independantwatchmaking
Recent posts
Sơn Mài - Silver Leaf “Purple Viola”
Limited to 200 pieces.
Enigmatic shades of violet, shifting with the light. From its darkened edges to its luminous centre, the Vignette dial draws the eye into an ever-changing miniature painting.
Each dial brings together delicate silver leaf and approximately twelve layers of Vietnamese Sơn Mài lacquer.
More than ten hours of patient craftsmanship reveal its depth, colour and reflections.
As darkness falls, our exclusive “Chiaroscuro” luminous signature reveals another side of its character.
Take a closer look - link in bio.
#AwakeWatches #PurpleViola #SonMai #MetiersDArt #IndependentWatchmaking
12 Nov 2026
Sơn Mài – Silver Leaf, a New Era.
Introduced in 2024, the Sơn Mài – Silver Leaf collection marked the beginning of a new chapter in Awake's history.
Combining a level of watchmaking excellence unprecedented at this price point with a contemporary and deeply sensitive interpretation of the Métiers d’Art, the collection brings two centuries-old Vietnamese artisanal techniques together in a distinctly modern expression : Sơn Mài laquer and Silver Leaf gilding.
Now Housed in our 38 mm case, four new “Vignette” dials breathe fresh life into the Silver Leaf collection: three joining the permanent collection : Indian Red - Java Green - Gentian Blue and one limited to just 200 pieces : Purple Viola !
Now instantly recognizable yet always unpredictable, we keep pushing the boundaries of contemporary watchmaking, demonstrating an exceptional level of craftsmanship, ambition and creativity !
Available now at awakewatches.com
#awakewatches #lacquer #sonmai #handmade
09 Nov 2026
A signature reimagined.
9 November 2026 - 2PM (CET)
Stay tuned 🤫
#Awakewatches #WatchEnthusiast #SonMai #Lacquer #IndependentWatchmaking
06 Nov 2026
New perspectives, same soul.
9 November 2026 - 2PM (CET)
Stay tuned 🤫
#awakewatches #watchenthusiast #sonmai #lacquer #handmade
04 Nov 2026
Sơn Mài - Frosted Leaf “Blood Moon”
A fleeting spectacle, captured in lacquer.
Inspired by the deep red glow of a total lunar eclipse, “Blood Moon” brings together Vietnamese Sơn Mài lacquer, natural pigments and silver leaf. Each dial requires 15 hours of handcraftsmanship. Layered and polished by hand, these materials reveal shifting depths of red as the light moves across the surface.
A tribute to nature’s intensity - and to the hands that give it a lasting expression.
Take a closer look at this beauty on our website (link in bio).
#awakewatches #independantwatchmaking #frostedleaf #sonmailacquer
30 Oct 2026
Preserving ancestral savoir-faire is our fundamental purpose.
Guilloché, also known as engine-turning, is the art of engraving intricate geometric patterns directly into metal. Straight lines, curves and interlacing forms emerge through successive cuts, giving the surface depth, texture and a distinctive relationship with light.
In traditional Guilloché Main, the artisan works with a hand-operated rose engine or straight-line engine. Each groove requires careful control of the cutting tool, the depth of the engraving and the movement of the piece. The precision of the pattern depends on the sensitivity and experience of the hands guiding it.
This mastery takes years to acquire. Its transmission keeps centuries of craftsmanship alive.
At Awake, we collaborate with the Renzetti family in Italy, whose workshop perpetuates this rare savoir-faire using historic machines. Working alongside them gives this heritage a place in contemporary watchmaking.
That commitment is part of our reason of our being: to celebrate ancestral crafts, support the artisans who practise them, and create opportunities for their continued expression.
Our Son Mài – Guilloché Main collection brings this vision to life, uniting Italian hand guilloché with traditional Vietnamese lacquer.
Through each creation, we carry these crafts forward.
#awakewatches #artisanship #guilloche
12 Oct 2026
Our Sơn Mài – Frosted Leaf “Storm” features our exclusive “Chiaroscuro” luminous signature, revealing the dial’s depth and contrasts by day and by night.
The hands and indexes pair Super-LumiNova® BGW9 with polished, brushed and faceted steel. This innovative construction, known as “coiffe”, creates a subtle diffusion of light, enhancing legibility while preserving the beauty of the dial.
In the dark, a soft luminous halo highlights the lacquer’s sheen, the shimmer of silver leaf and the contrasts between pigments.
#awakewatches #watchenthusiast #handcrafting #
07 Oct 2026
Sơn Mài - Frosted Leaf « Lagoon »
The “Lagoon” dials pays tribute to the mesmerizing beauty of lagoons and their relation to light. Between sea and land, depth and surface, they display incomparable and magical optical effects. We decided to capture them in our dials. Translucent greenish blue, intense turquoise, deep cobalt blue or silvery pale blue, lagoons are like breathing, living creatures, always changing. Transparent at first glance, the “Lagoon” dials actually include a whole universe. Diving into them is like diving into yourself, finding some hidden truths. Such an artistic achievement was allowed by our Frosted Leaf technique and the command of our Master Lacquerers. Light goes through several layers of lacquer, natural pigments, and silver leaves, producing visual effects similar to lagoon waters.
“Lagoon” watches foster people to see beyond what is visible. They are made for those who know that the most precious things are way under the surface. A silent reminder that some treasures, and savoir-faire, are timeless. You reach wiseness when you realize how much is left to discover.
#awakewatches #sonmai #sonmaivietnam
02 Oct 2026
The remarkable technique used to produce the Blood Moon, Storm and Lagoon dials requires the highest level of focus and dexterity. It is a long and complex artisanal process, each movement is of paramount importance. And perfection is the only objective. Each dial is like a hypnotizing “millefeuille”, playing with light.
#awakewatches #sonmai #handcrafting #lacquer #metiersdart
09 Sep 2026
The deep purple of the Awake Ultraviolet dial creates depth unlike anything else. Made using the brand’s signature Son Mái lacquer technique, it shifts in the light from deepest black to flashes of vibrant purple.
But if you want to see the effect of this dial in person as soon as possible, then you will need to get a ticket to our global festival of watches, FounderFest. The ultimate coming together of timepieces and music.
Part of the seven Studio Editions launching as part of the celebrations on the 19th (and 20th in NY) of September across all three of our studios. You can secure your tickets right now through the link in our bio. ⚓️
#timetidewatches #awake #founderfest
06 Sep 2026
FROSTED LEAF
“Exceptional Glimpses of Nature”
Since AWAKE was created in 2019, Nature and Arts have been the core inspirations of the brand, the common thread of all our watchmaking projects.
A mindset shared by our Master Lacquerers, who wish to push further the limits of their antique Frosted Leaf technique to convey the beauty of the world.
In 2025, we drew our inspiration from the breathtaking sight of Earth from Space. In 2026, we intend to catch Nature in some of its most exceptional moments, mixing poetry and craftsmanship to fix them in lacquer.
Blood Moon, Storm and Lagoon’s dials poetically capture life in motion and preserve nature at its most rare and fleeting, turning ephemeral into eternal. They push even further the boundaries of this singular ancestral Vietnamese technique (known as glacis) which makes it possible to seal within lacquer, for eternity, that which by nature does not last. Each dial is conceived as a complete visual and sensory experience, inviting inward reflection and reminding us to cherish those unplanned moments that arrive without warning, and stay with us forever...
#awakewatches #lacquer #sonmai #handmade
27 Aug 2026
Frosted Leaf is Back
Through the life of a brand, some pieces make a lasting impression.
Back last year, when we presented the Frosted Leaf technique for the very first time, watch collectors and enthusiasts all around the world were unanimously enthusiastic.
One year and two awards later, the Frosted Leaf Collection definitely returns with three new creations inspired by rare and intense natural phenomena, completing this new chapter started with our Time+Tide Edition.
In this photo one of the three new colours is revealed — do you have the other two? 😎
More info to come this Thursday, August 27th — 2PM CET.
25 Aug 2026
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