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Bio
The active pursuit of care; for ourselves, our communities, and our world. 100% vegan. Certified B Corp™. Cruelty-free.
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Recent posts
Aveda team member Hannah Sethi knows great hair and a complicated routine don't have to co-exist. With hydration and frizz control, One For All Leave-In Elixir helps her go from natural texture to a polished finish.
One step. 25 plant-powered benefits. So many possibilities.
#OneForAll
11 Nov 2026
As part of Aveda’s Salon Development Team, Hannah Sethi spends her days supporting more than 1,400 independent salons, partnering with owners, managers, and teams on business growth, product knowledge, and more.
When she’s not helping others grow their businesses, Hannah makes room for self-growth, nurturing her love of the outdoors and exploring the world with a trip somewhere new. Swipe to see some of her off-duty adventures.
#OneForAll
10 Nov 2026
Soft waves. Runway energy. @oliviamunn’s LACMA style deserves a closer look.
@cherilynrachelle drew inspiration from ’90s runway hair, creating brushed-out movement and intentional face-framing bends.
Get the look at home:
• Prep damp hair with One For All Leave-In Elixir to hydrate and detangle
• Mist Abundant Blowout Spray from roots to ends for heat protection and volume
• Blow-dry with a large ceramic round brush
• Alternate between a flat iron and a 1.5-inch curling iron to create soft waves
• Work 2–3 drops of Miraculous Oil through mid-lengths and ends for added shine
• Tilt your head back and mist with Tousle Texture Dry Texture Spray
• Finish with Control Force Firm Hold Hairspray to keep your style going all night
09 Nov 2026
“What people need is more love.” — Niacha, Yawanawá Leader & Designer
For over 30 years, we’ve worked alongside the Yawanawá People to support their efforts to protect their community, culture, and home in the Amazon rainforest of northern Brazil.
This holiday, our gift collection celebrates this partnership through designs and aromas inspired and co-created by the Yawanawá.
In honor of Aveda's commitment to the Yawanawá, we have donated $50,000 to their community to protect their 450,000 acres of land in the Brazilian Amazon, and we also paid fair compensation for the associated traditional designs and essences for this product. Purchase of Aveda products will not impact the amount of the donation.
09 Nov 2026
A few deep breaths make a difference.
This season, remember to slow down and stay connected. To your mind, body, and the things that matter to you most.
08 Nov 2026
It’s always a good time to start looking after your scalp. Especially with winter on the way.
Learn your routine from the experts during a pro Scalp Solutions treatment. (And unwind while you’re at it.) Book now at your local Aveda salon.
#AvedaSalons
07 Nov 2026
Important reminder: Your scalp needs some love. Our Scalp Solutions Stimulating Scalp Massager is here for it.
For one, it gently exfoliates. It increases your scalp’s micro-circulation, too. The tingling sensation is real. And so is the relaxation that comes with it.
#ScalpSolutions
06 Nov 2026
Healthy hair starts at the scalp. When temps cool, we can really feel it.
Luckily, we have a routine that helps refresh and replenish your scalp all winter long.
Step 01: Exfoliate with Scalp Solutions Exfoliating Scalp Treatment 1–2X a week to remove sebum, pollution, and product buildup.
Step 02: Cleanse and condition with Scalp Solutions Balancing Shampoo and Replenishing Conditioner daily to instantly cleanse and hydrate the scalp.
Step 03: Use Scalp Solutions Refreshing Protective Mist daily or as desired to instantly reduce sebum.
Step 04: Improve hydration and barrier strength nightly with Scalp Solutions Overnight Scalp Renewal Serum.
#ScalpSolutions
05 Nov 2026
We love nature. And then leveling it up with science.
Like Scalp Solutions. Our exfoliating and hydrating scalp masques have skin care–inspired ingredients and are backed by years of research. So you get the plant-powered formula you want, and your scalp gets the seasonal attention it needs.
#ScalpSolutions
04 Nov 2026
As the co-founder of To Many More, a community creating spaces to celebrate BIPOC joy, Kalysse (@kalysse.a) doesn’t compromise when it comes to doing what’s best.
That includes curl care. The Brooklynite embraced both the cut and the new Color Conserve™ regimen @spokeandweal recommended to help protect her hair color.
Tried our new salon-exclusive, at-home color care yet? Let us know below.
#ColorConserve #AvedaPartner
03 Nov 2026
New Color Conserve™ is 95%+ naturally derived* and manufactured at our primary facility in Blaine, MN. It helps keep Aveda color salon-vibrant, from the comfort of your own shower. A lot of care — for hair, people, and planet — in every bottle.
And only shoppable in our salons.
#ColorConserve
*Color Conserve™ franchise is 95% naturally derived per the ISO 16128 Standard, from plant sources, non-petroleum mineral sources, and/or water.
02 Nov 2026
Our colorists are our best critics. Since they validated our new at-home color care, it’s only fair that it’s exclusively found where they work (aka our salons).
New Color Conserve™ Shampoo and Conditioner are here by colorist demand. Get up to 8 weeks of color protection* that works in perfect harmony with your Aveda color. Only at an Aveda salon near you.
#ColorConserve
*Ex-vivo testing on tresses washed 24 times.
01 Nov 2026
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