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Bio
Professional vegan hair care & styling formulas. We believe in authentic beauty. Join the #authenticbeautymovement
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Recent posts
…and we think your hair will love it! Our formulas are free from silicones, sulphate surfactants, parabens, mineral oil and artificial colourants. We use powerful vegan ingredients instead.
07 Nov 2026
Go behind the scenes at the SS27 @harris_reed show during London Fashion Week. Hear from the designer himself as he shares how his vision came to life, alongside @annacofone, who brought the runway to another dimension with hair looks “out of this world“. #authenticbeautymovement
06 Nov 2026
Your exclusive glimpse behind the scenes of the @roksandailincic SS27 show at London Fashion Week.
Hair by Global Creative Advocate @annacofone using Authentic Beauty Concept.
05 Nov 2026
Feed your dry, damaged hair with nourishing Shea Butter, Rice Water and Rice Protein.
Find these restorative ingredients, in our Replenish range. For smoother, stronger and shinier hair.
04 Nov 2026
Like the sound of light, soft and airy hair? Nourish your dry, damaged strands with our Replenish range. @michelle_tanner_consult is here to tell you more.
02 Nov 2026
We believe in vegan formulas. Swipe to discover what this means for your beauty routine.
We use no animal-derived ingredients in our formulas. We also never test on animals.
We use carefully selected alternative ingredients, with up to 95% of them coming from natural origins.*
*Based on ISO 16128
Experience plant-based power with no compromise on results!
01 Nov 2026
Flat roots? Let's change that. Our Amplify Root-Lift Spray Conditioner delivers instant lift and a fuller hair feel without weighing down.
Have you tried it yet?
30 Oct 2026
Step inside the world of @susanfangofficial SS27 with these behind-the-scenes snapshots from London Fashion Week.
Hair by Global Creative Advocate @annacofone using Authentic Beauty Concept.
29 Oct 2026
Which style will you choose to enhance
with our Indulging Fluid Oil?
A sleek and smooth look?
Or softly glamorous everyday waves?
Whatever your style, add a final spritz of
Indulging Fluid Oil for a touch of beautiful
shine.
28 Oct 2026
A curl definer without the crunch. Our lightweight and silicone-free Hydrate Curl Enhancer empowers you to embrace your wavy, curly or coily hair, defining curls while leaving them silky soft. Global Creative Advocate @hesterwernert explains.
27 Oct 2026
Wondering how it’s possible for our Replenish Split End Balm to seal split ends? Here’s the secret...
Split ends are negatively charged. When wet, a phenomenon called ‘capillarity’ brings the two ends together – but just temporarily.
Our plant-derived split-end sealing technology is positively charged, forming a thin film across the split, closing it like a zipper.
26 Oct 2026
Backstage with Global Creative Advocate @annacofone at the @harris_reed SS27 London Fashion Week show crafting runway-ready hairstyles.
Swipe to see the looks come to life.
25 Oct 2026
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