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Content that connects. London.
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Recent posts
For Freuds’ 2026 B Corp Report, we turned a year of impact into an interactive digital experience, bringing the people, partnerships and ideas behind the work to life.
Visual storytelling, animated typography, data visualisation and a rich visual world transform the traditional report into something to explore. We also filmed Freuds’ leaders, bringing their perspectives and the thinking behind the work into the story.
Built around the idea that ‘narrativity' is how influence is built, the experience connects individual stories to a bigger picture of Freuds impact.
Explore the experience here: https://bcorpreport.freuds.com/
05 Nov 2026
We designed and built a carefully considered digital presence for Eight Point Three, a new philanthropic community bringing together influential leaders to rethink how philanthropy can meet the challenges facing the earth's 8.3 billion people.
Clean, purposeful and built to grow in the future, from the responsive experience and subtle interactions to a flexible CMS, every detail was designed to give the new brand space to build their story.
17 Sep 2026
A campaign shouldn't end with the film playing out on a jumbotron at the World Cup.
For Street of Dreams, we built a Smart Article - an interactive digital experience designed to bring the entire campaign together in one place.
Inspired by the film's visual world, we extended the story through motion, scroll interactions, paper and scrap details, graffiti and concrete textures and hidden Easter eggs, creating a space users can explore.
The page acts as home to the films, photography, campaign story, partners, cast and collaborators - giving audiences a richer experience and the campaign a place to live long after launch.
We think more campaigns deserve this. Not another landing page. Not another press release. A beautifully crafted destination that adds context, rewards repeat visits and helps great content connect for longer.
Take a look here: https://streetofdreams.freuds.com/
28 Jul 2026
This National Cartwheeling Day (Tuesday 30th June), we’re inviting you to get involved. 🤸♀️🧡
Join us to Cartwheel for a Cure, and help us to raise funds for better, kinder treatments for Leukaemia.
Everyone is welcome - whether you’re confident attempting a cartwheel or prefer to cart-twirl instead!
Find out more: cartwheelforacure.co.uk
#CartwheelForACure #NationalCartwheelDay
18 Jun 2026
For NHS Start for Life, we filmed Dr Sara Kayat, NHS GP and mum, spending a day with her six-month-old daughter, sharing simple dental advice as it naturally happens. Shot in a playful “day in the life” style, with split screens and hands-on demonstrations, the film makes expert guidance feel normal, warm and achievable.
By grounding NHS advice in authentic family moments, we helped turn early dental care from a chore into a habit, proving that the most effective health messaging doesn’t lecture, it lives where people already are.
26 May 2026
To close AstraZeneca’s Senior Leaders Meeting, we created The Believers, a bold, five-screen film told through the voices of young people calling for change in health, equity and sustainability.
Shot and designed as a synchronised panoramic experience, the film surrounded senior leaders with future-facing perspectives, turning a conference close into a moment of reflection and accountability. We also delivered hero and cut-down edits to carry the message beyond the room and onto AstraZeneca’s digital channels.
14 May 2026
For The Department for Education, we told the story of early years from a child’s point of view, using evolving artwork, a playful voiceover and a stop-motion LEGO brain that builds as relationships grow. From handprints to scribbles to fine-line drawings, the animation mirrors how creativity, care and connection shape young minds.
Simple, joyful and emotionally grounded, the film turned science into storytelling, and made the importance of parent-child relationships impossible to forget.
05 May 2026
Real calls. Real people. Real urgency.
For NHS England’s stroke awareness campaign, we worked with Freuds to bring real 999 calls from stroke survivors to screen.
We filmed across the UK and shaped the two-part narrative, revealing the person behind the call and turning moments of crisis into powerful, human stories.
23 Apr 2026
GenAI helps unpack Goals House in New Delhi
To mark the arrival of @goalshouse at the Kathika Cultural Centre in New Delhi, Atomized Studios created a generative AI film that quite literally unpacks Goals House into the space.
The piece opens inside an empty heritage interior where a single Goals House crate opens and the entire environment flows from within. The furniture, artwork, dressings, and atmosphere assembling in real time as a the community gradually appears. The visual metaphor mirrors what Goals House does best: transforming spaces into moments of conversation and connection.
The film was created using generative AI tools, carefully prompted, art directed and refined through multiple iterations to balance architectural accuracy, brand integrity and cinematic realism. Every detail, from how objects travel through the room to the way people emerge into the space, was shaped through a layered workflow combining AI generation with human creative direction.
13 Mar 2026
Our content strategy is increasingly "social first", targeting platforms where audience attention spans are shorter than ever.
Microdramas are rapidly gaining traction - already boasting huge audiences in Asia and growing popularity in Western markets. These bite-sized narratives offer brands the chance to become part of the story itself: imagine a hotel or fast-food outlet as the setting, with products woven seamlessly into the plot.
Effective storytelling in this format can significantly boost brand engagement. When done well, it transforms content into shareable, talk-worthy moments that keep audiences coming back.
Gameshow formats are also being reinvented for short-form platforms.
For example, my previous company, Banijay, recently announced a partnership with YouTube to launch the Entertainment Creators Lab, reflecting the industry's shift towards social first audiences.
How long until the west and therefore western brands fully embrace this format?
05 Mar 2026
Last week, our crew travelled to New Delhi to help bring the very first Goals House India to life. We were on the ground for four days, capturing conversations, contributors and key moments as this new house opened its doors alongside the AI Impact Summit India.
From jobs and skills to access and equity, environmental impact, and the role of AI across health, education and climate - our Atomized team documented the voices shaping the future. It was an inspiring week, and we’re proud to have played a part in telling these stories from inside @goalshouse New Delhi.
26 Feb 2026
For Because of You, we created, shot and edited a series of films where celebrities surprised National Lottery beneficiaries with news of new funding, capturing the human moments behind arts, culture and community projects across the UK, working with Celia Imrie and Claudia Winkleman.
We also developed the creative and produced the wrap film that brought the series together, showing the scale of impact made possible by National Lottery players.
19 Feb 2026
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