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Bio
CEO @vykogroup - Ireland’s first luxury group ✨ Founder @irelandfashionweek @techpoweredluxury Previously @lvmh @google @puig_official
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ashleymcdonnell.komi.io-
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Recent posts
@irelandfashionweek is coming to your screens! 🍀
As official broadcast partner of Ireland Fashion Week 2026, @virginmediatelevision will provide free, on-demand access to all @irelandfashionweek show with additional designer and backstage content through a dedicated Ireland Fashion Week collection on Virgin Media PLAY.
The partnership is intended to extend the reach of the event beyond the physical shows and give Irish designers, models and emerging creative talent a wider national platform.
Viewers will be able to watch selected runway shows and highlights on demand during the week, which runs from October 7 to October 12 and is powered by @visaireland.
02 Oct 2026
Live today with @bfmbusiness talking about @irelandfashionweek and @vykogroup 🚀 An honour to sit down with Vincent Touraine in the @bfmtv studios in Paris ☘️
24 Jul 2026
@ash.mcdonnell, @saoirsemonicajackson, and @denissulta at The Two Shores - An Ireland Fashion Week and Scotland Government Supper Series, on the Eve of the Women’s Six Nations, Ireland vs Scotland 🇮🇪 🏴
Alongside Martin McDermott, Head of the Scottish Government in Ireland, British Ambassador to Ireland Kara Owen and Sharon McMeel, Events Manager and Cultural Secretary, Ireland Fashion Week is hosting an evening celebrating the cultural ties between Ireland and Scotland at Glencarin House, Dublin.
📸 @yam_photography
17 May 2026
You are what you: wear, read, smell 💗
11 Nov 2026
@oniriqmagazine’s Irish launch is only 10 months away - and what a way to celebrate @vykogroup’s first media acquisition, with @jamie.lee.od on the cover, 10 pages of editorial from the 2026 @irelandfashionweek campaign featuring over 30 Irish designers. This also marks debut international advertising in the publication for @sashadonnellan, @aoife_ireland, @magee1866 and @trionaofficial - a gesture from the team at Vyko to start amplifying Irish, homegrown brands on an international stage ✨ If you’re in France, you can pick up a copy nationwide, en français 🇫🇷
10 Nov 2026
Fashion, food, friends & protecting the feathers in custom @sorcha.or ❤️🔥
02 Nov 2026
The best dinner of our lives ✨🫶🏼 @restaurant_suhring Bangkok such a special experience!! A big thank you to our wine and cake connoisseurs @thaneadpol and @eatchillwander 🩷
01 Nov 2026
Dream day in Bangkok at @paceshoes 💖🫶🏼✨ Guess how many pairs we ordered 😇
31 Oct 2026
And so it begins ✨
Last night we opened Ireland Fashion Week 2026 at @officialslanecastle alongside @marksandspencerireland and our friends of fashion week. A castle, a long table and some of the most special people I know, all here to celebrate Irish fashion. A year ago this was just an idea. Last night it felt like coming home ☘️
Thank you to every guest who travelled to be with us, to @officialslanecastle for opening its doors, to @marksandspencerireland for hosting our opening dinner, and to everyone who made it happen behind the scenes. This is only the beginning. Now to kick off our first fashion show this afternoon 🫶🏼
Wearing @rachellecunning, @sarahlorraineireland and @marksandspencerireland, styled by @yourjarofstyling
📸 @guirtds @yam_photography @maxhrndz
08 Oct 2026
Bangkok 💅💖🫶🏼
30 Oct 2026
33 🎂💖✨ Another year wondering how I got so damn lucky in this life!!
21 Oct 2026
Fashion week through the eyes of @_kiapaulina_ 📸
20 Oct 2026
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