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Bio
Building visual worlds for fashion & brands. Art Direction • Set Design • Props Concept • Form • Space • Story 📍Lahore | Pakistan 🇵🇰
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Recent posts
A WORLD OF PLAY : @afsanah.official
Art / Set: @artbyabdullahasif
Photography: @asadbinjavedphoto
Videographer: @shehroz_mehmood
Creative: @saman_ifti
Styling: @style_with_saa
Makeup: @bylaalofficial
Models: @_alishiouss_ @malaikaabatooq @ziyaaumerr
Studio: @sundaystudio.lhr
An exploration of colour, form and imagination. Three distinct sets, built from scratch through custom-designed frames, sculptural cutouts and oversized props — bringing creative ideas to life through art direction and prop design
#artdirection #setdesign #propdesign #artist #artbyabdullahasif • Fashionartdirection • VisualStorytelling • SetDesignPakistan • FashionCampaign •
09 Oct 2026
Some colours never leave the wedding. Sargun 🍷
A maroon lehenga choli in pure Indian raw silk, its jaal of vines and blossoms worked in aari tilla and golden sequins, with tiny mirrors set by hand and held in resham. The ivory tissue dupatta carries a spray of pearls and Swarovski, finished in copper kiran on every edge.
Wear it to your baraat or nikkah, or to your sister's mehndi, shendi or qawali night.
Shakuntala by Waqas Shah.
📍 MM Alam Road, Gulberg III, Lahore
🌍 Delivering to the USA, UK, Canada, Europe, UAE and Australia
🛍️ Link in bio · DM us for made-to-measure
#WaqasShah #Sargun #ShakuntalaCollection #MaroonLehenga #BridalLehenga #PakistaniBride #NikkahLook #BaraatLook #QawaliNight #MehndiOutfit #HandEmbroidery #RawSilk #LahoreFashion #DesiWedding #PunjabiBride
03 Nov 2026
Video: @musshtaq__
Art director: @artbyabdullahasif
Edit: @musshtaq__
Makeup: @makeupbyhasann @sunil_mua
Styled: @malik_zain_akbar @m_zain_akbar @aliyanaliofficial8
Creative: @izbah_zahib
Muse:@zahr_xai
#cinematography #fashionvideographer #video #fashion #davinci
27 Oct 2026
A STUDY IN SURREAL FORMS @afsanah.official
Art / Set: @artbyabdullahasif
Photography: @asadbinjavedphoto
Videographer: @shehroz_mehmood
Creative: @saman_ifti
Styling: @style_with_saa
Makeup: @bylaalofficial
Models: @_alishiouss_ @malaikaabatooq @ziyaaumerr
Studio: @sundaystudio.lhr
Art Direction built around sculptural mushrooms, oversized strawberries and heart forms — transforming playful objects into a distinctive visual world through custom props, colour and composition.
#artdirection #setdesign #propdesign #artist #artbyabdullahasif • Fashionartdirection • VisualStorytelling • SetDesignPakistan • Strawberries • Mushroom • SculpturalForms •FashionCampaign
26 Oct 2026
Custom prop design is our language of storytelling. For @afsanah.official
Art & Set : @artbyabdullahasif
Team: @afsanah.official @saman_ifti @asadbinjavedphoto @shehroz_mehmood @malaikaabatooq @ziyaaumerr @_alishiouss_ @style_with_saa @bylaalofficial @bilalrafiq20_ @mtaha_511 @fs_musawir @sundaystudio.lhr @the_se7enofficial
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Art Direction | Set Design | Fashion Shoots | Concept Building | Colours | Moodboard | Creative Direction | Sculptural Props | Play | Reel | Photography | Artbyabdullahasif
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#creativedirection #artdirection #setdesign #reel #artbyabdullahasif
24 Oct 2026
Behind the scenes @amave.pk
Art & Set : @artbyabdullahasif
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#artdirection #setdesign #sculpture #propdesign #artbyabdullahasif • Fashionartdirection • VisualStorytelling • SetDesignPakistan • FashionCampaign • ThermapolArt
03 Oct 2026
ART & Creative Direction For: @amave.pk
Art / Set: @artbyabdullahasif
Videographer: @filmsbybilal
Photography: @muhamadtalhabhatti
Codinator: @itsumaimahamza
Styling: @muzamilstylist
Makeup: @shujanaqvimua
Models: @nehastaseer
Studio: @sundaystudio.lhr
#artdirection #setdesign #sculpture #propdesign #artbyabdullahasif • Fashionartdirection • VisualStorytelling • SetDesignPakistan • FashionCampaign • ThermapolArt
29 Sep 2026
A WORLD, SCULPTED For: @amave.pk
Art / Set: @artbyabdullahasif
Photography: @muhamadtalhabhatti
Videographer: @filmsbybilal
Codinator: @itsumaimahamza
Styling: @muzamilstylist
Makeup: @shujanaqvimua
Models: @nehastaseer
Studio: @sundaystudio.lhr
A sculptural world built entirely through custom Thermapol forms — organic trees, geometric plinths and oversized spheres. The set was designed in a monochromatic language, using shape, scale and composition to create a distinctive visual environment for the collection
#artdirection #setdesign #sculpture #propdesign #artbyabdullahasif • Fashionartdirection • VisualStorytelling • SetDesignPakistan • FashionCampaign • ThermapolArt
26 Sep 2026
THE ART OF COMFORT For: @amberimranofficial
Art / Set: @artbyabdullahasif ✋🏻
Photography: @maazabbassiphotographyy
Videographer: @filmsbybilal
Coordination: @itsumaimahamza
Styling: @styling_by_metaab
Makeup: @mansoorkhanxofficial
Model: @theayzalkhaan
Studio: @sundaystudio.lhr
An outdoor setup built with layered cushions, pastel tones and a vintage floor lamp.
The Art-direction world where softness becomes part of the visual story.
#artdirection #setdesign #propdesign #garden #artbyabdullahasif • SetDesignPakistan • PropsStyling • VisualDirection • FashionArtDirection • FashionCampaign • PakistaniFashion • amberimranofficial •
21 Sep 2026
GILDED HOUR ✨
September is fashion month, and for our latest digital cover, we’re letting the clothes take centre stage. Bringing together some of Lahore’s finest creative talent, we’ve created a fashion story built around jewel tones, sculpted silhouettes and couture in full force, with three looks, three distinct moods, and one very clear point of view😍 From ice blue and sapphire to champagne and silver, and finally a deep, dramatic crimson, each look explores the season’s return to structure, tonal dressing and statement shoulders, with jewellery, potlis and intricate surface work completing every frame♥️Shot as a true celebration of fashion and the creative minds behind it, this story brings together an incredible team across styling, photography, the model, hair, makeup and accessories to create a visual language that feels distinctly September. Because when fashion month arrives, sometimes the clothes deserve to tell the whole story✨
Read the full fashion story now. Tap the link in our bio🫶🏻
Text: HELLO! Pakistan @hellopakistan
Model: Mahleena Carim @mahleenaa
Photographer: Arslan Manzoor @mngopro
Hair & Makeup Artist: Umar Aziz @umar_aziz_artist
Stylist: Aima Khalid @_byaima
Art Director: Abdullah Asif @artbyabdullahasif
Outfits: Zartash Couture @zartashcouture
Jewellery: Hanif Jewellers @hanifjewellers
Bags: By Sundus & Safa @bysundusandsafa
Studio: MNGO Studio @mngostudio
17 Sep 2026
GILDED HOUR ✨
September is fashion month, and for our latest digital cover, we’re letting the clothes take centre stage. Bringing together some of Lahore’s finest creative talent, we’ve created a fashion story built around jewel tones, sculpted silhouettes and couture in full force, with three looks, three distinct moods, and one very clear point of view😍 From ice blue and sapphire to champagne and silver, and finally a deep, dramatic crimson, each look explores the season’s return to structure, tonal dressing and statement shoulders, with jewellery, potlis and intricate surface work completing every frame♥️Shot as a true celebration of fashion and the creative minds behind it, this story brings together an incredible team across styling, photography, the model, hair, makeup and accessories to create a visual language that feels distinctly September. Because when fashion month arrives, sometimes the clothes deserve to tell the whole story✨
Read the full fashion story now. Tap the link in our bio🫶🏻
Text: HELLO! Pakistan @hellopakistan
Model: Mahleena Carim @mahleenaa
Photographer: Arslan Manzoor @mngopro
Hair & Makeup Artist: Umar Aziz @umar_aziz_artist
Stylist: Aima Khalid @_byaima
Art Director: Abdullah Asif @artbyabdullahasif
Outfits: Zartash Couture @zartashcouture
Jewellery: Hanif Jewellers @hanifjewellers
Bags: By Sundus & Safa @bysundusandsafa
Studio: MNGO Studio @mngostudio
17 Sep 2026
GILDED HOUR ✨
September is fashion month, and for our latest digital cover, we’re letting the clothes take centre stage. Bringing together some of Lahore’s finest creative talent, we’ve created a fashion story built around jewel tones, sculpted silhouettes and couture in full force, with three looks, three distinct moods, and one very clear point of view😍 From ice blue and sapphire to champagne and silver, and finally a deep, dramatic crimson, each look explores the season’s return to structure, tonal dressing and statement shoulders, with jewellery, potlis and intricate surface work completing every frame♥️Shot as a true celebration of fashion and the creative minds behind it, this story brings together an incredible team across styling, photography, the model, hair, makeup and accessories to create a visual language that feels distinctly September. Because when fashion month arrives, sometimes the clothes deserve to tell the whole story✨
Read the full fashion story now. Tap the link in our bio🫶🏻
Text: HELLO! Pakistan @hellopakistan
Model: Mahleena Carim @mahleenaa
Photographer: Arslan Manzoor @mngopro
Hair & Makeup Artist: Umar Aziz @umar_aziz_artist
Stylist: Aima Khalid @_byaima
Art Director: Abdullah Asif @artbyabdullahasif
Outfits: Zartash Couture @zartashcouture
Jewellery: Hanif Jewellers @hanifjewellers
Bags: By Sundus & Safa @bysundusandsafa
Studio: MNGO Studio @mngostudio
16 Sep 2026
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8 Nov 2026
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