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Bio
◆Photographer | Hair- & Make-up Expert ◆Editor-In-Chief & Publisher @tushmagazine ◆Founder @ballsaal_artist_mgmt ◆Mgmt. @attached.agency
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Recent posts
„Welche ist deine bessere Seite?“
In meiner neuen Rubrik #ARMIN ON: PEOPLE gehe ich radikal ehrlich mit mir selbst und der Industrie ins Gericht – und in den Dialog.
Wöchentlich spreche ich über Themen rund um Creative Leadership, Beauty & Culture – über Erfahrungen, Erkenntnisse und all das Wissenswerte, das man in 40 Jahren Industrie so aufschnappt.
#arminmorbach
FILM @wastedmindart
IMAGE @arieloscargreith
05 Nov 2026
Alisha’s Arrival! Behind the scenes unseres Covershoots mit Schauspielerin @alishaboe und der Dark-Feminine-Aura von „Black Opium Pink Glaze“ von @yslbeauty
#TUSH59 „NEXT“ mit @alishaboe ist OUT NOW! Ab sofort erhältlich als Printmagazin und eBook via store.tushmagazine.com!
TALENT @alishaboe
PHOTO @arminmorbach
MAKE-UP @zahra.redgrave
HAIR @lukehersheson
STYLING @vanessmetz @ginf__
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR & COMPOSITOR @arieloscargreith @ballsaal_artist_mgmt
NAILS @manicureatballsaal
FINAL TOUCH @nina.kramberger
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
INTERVIEW @nosaimafidon.beauty
VIDEO INTERVIEW @lottewlft
#makeup #fragrance
15 Oct 2026
MY VINTAGE ESSENTIALS
Five things that either come with me every day or simply make me happy when I look at them. Some were found, some were hunted down, all of them have a story. A small look into my personal archive.
X Armin
PORTRAIT @arieloscargreith c/o @ballsaal_artist_mgmt
PRODUCT SHOTS/ EDIT @wastedmindart
01 — CHRISTIAN LOUBOUTIN
I like shoes that are classic, but never too well-behaved. These Louboutins work on any red carpet and have exactly the kind of small twist I love.
02 — STEVE McQUEEN “ACTOR STUDIO”
I almost always wear black frames. These have exactly the 1960s Hollywood feel I’m drawn to. A reinterpretation, but the look is just seriously cool.
03 — KLAUS HENNING / FÜRSTENBERG
I love it when a decorative object suddenly becomes art. This porcelain sculpture looks different from every angle and holds its own on any table.
04 — STOFF & NAGEL / BMF
Design in the sixties was simply braver, and this candle holder is the best example. I almost like it better without candles than with them.🥹
05 — MONTBLANC
Found at a flea market and loved it instantly. This old Montblanc briefcase is still first-rate in quality. Finds like this are exactly why I love vintage.
MY VINTAGE ESSENTIALS — 01 to 05
Christian Louboutin. Steve McQueen. Klaus Henning for Fürstenberg.
Stoff & Nagel for BMF. Montblanc.
Things that last because they are well made. Selected by Armin Morbach.
What’s the best vintage piece you’ve ever found? Tell me in the comments. And save this post for your next hunt. ❤️
29 Oct 2026
No reason to stand still. Next! #TUSH59 “NEXT” with @alishaboe is OUT NOW! Available now as a print magazine and eBook via store.tushmagazine.com!
@tushmagazine x @yslbeauty
TALENT @alishaboe
PHOTO @arminmorbach
MAKE-UP @zahra.redgrave
HAIR @lukehersheson
STYLING @vanessmetz @ginf__
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR & COMPOSITOR @arieloscargreith @ballsaal_artist_mgmt
NAILS @manicureatballsaal
FINAL TOUCH @nina.kramberger
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
INTERVIEW @nosaimafidon.beauty
VIDEO INTERVIEW @lottewlft
CREATIVE DIRECTION @emrahxseckin
10 Oct 2026
Ist Peter Mairhofer zu gut um wahr zu sein? In unserer neuen Ausgabe “NEXT” schreibt TUSH-Autorin @lottewlft über @peter_mai_ - den Tiroler Naturburschen, Cat-Man und wandernde Green Flag, dessen Videos wie kleine Heimatfilme einer Generation wirken, die sich von ihren Screens zurück nach draußen sehnt.
Doch hinter dem Lächeln liegt mehr als Outdoor-Romantik: ein Model, das früh gelernt hat, wie hart Körper bewertet werden, ein Mann, der sich nicht schämt, positiv zu sein, und eine Form von Männlichkeit, die Stärke nicht ablehnt, aber weicher, beweglicher und natürlicher denkt.
#TUSH59 „NEXT“ mit @peter_mai_ ist OUT NOW! Ab sofort erhältlich als Printmagazin und eBook via store.tushmagazine.com!
TALENT @peter_mai_
PHOTO @arminmorbach
TEXT @lottewlft
HAIR & MAKE-UP @stellihair
STYLING @clauiaenglmann
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR & COMPOSITOR @arieloscargreith @ballsaal_artist_mgmt
FINAL TOUCH @nittygritty.berlin
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
VIDEO INTERVIEW @lottewlft
12 Oct 2026
WIR — ALBUM COVER & ARTWORK FOR HELENE FISCHER
We couldn’t be prouder to have been part of bringing Helene Fischer’s new album WIR to life.
An intense, inspiring and truly beautiful creative journey — one that is now, piece by piece, becoming a reality.
We are beyond excited to finally reveal the official album cover.
THE TEAM BEHIND THE COVER
TALENT @helenefischer
PHOTOGRAPHY & CREATIVE DIRECTION @arminmorbach
CREATIVE DIRECTION & DIGITAL OPERATING @arieloscargreith
MAKE-UP @astridjerschitz
HAIR @melaniemariegeiger
STYLING @tomislavblaic
PRODUCTION @moritzmorbach @ulrikneumann @howtodoproduction
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt @woodsolution.hanel
STUDIO Eisbach Studios
LIGHTING @viktorebell
FINAL RETOUCHING @studioreuter
A heartfelt thank you to @universalmusicgermany for your trust, collaboration and wonderful partnership throughout this journey
27 Oct 2026
HAVE YOU GOT YOUR COPY YET?
It’s been two weeks since the release of my new TUSH Magazine Issue 59 — NEXT.
Have you got your hands on a copy yet? And more importantly, which cover is your absolute favourite?
Let us know in the comments below!
And if you haven‘t your copy yet - find your cover here:
https://store.tushmagazine.com
#TUSHMagazine #TUSH59 #NEXT
26 Oct 2026
One day, nine looks: behind the scenes of the fashion story for TUSH 59. From the first make-up pass to the last frame in front of the camera, every look was prepared and shot within a single studio day. Sculptural headpieces, red latex, black feathers, a silver gown.
The full story is in TUSH 59.
TALENT @maike.inga
PHOTO @arminmorbach
STYLING @laurentdombrowicz @ballsaal_artist_mgmt
MAKE-UP @baurioni @ballsaal_artist_mgmt
HAIR @patrickgorra.artist @balsaal_artist_mgmt
SET DESIGN @theresa__ rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR & COMPOSITOR @arieloscargreith @ballsaal_artist_mgmt
NAILS @nailsbygravina
FINAL TOUCH @adrianbrandespost
PRODUCTION @sophiealfers
BTS @wastedmindart
30 Oct 2026
THIS IS HOW WE DO IT
TALENT @peter_mai_
PHOTO @arminmorbach
HAIR & MAKE-UP @stellihair
STYLING @clauiaenglmann
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
FINAL TOUCH @nittygritty.berlin
PRODUCTION @sophiealfers
BTS @wastedmindart
#behindthescenes #fashioneditorial #studioshoot #editorialphotography
23 Oct 2026
Behind the scenes mit @kasiastruss
@tushmagazine x @wempe
TALENT @kasiastruss
PHOTO @arminmorbach
MAKE-UP @dausell @ballsaal_artist_mgmt
HAIR @georgiostsiogkas @ballsaal_artist_mgmt
STYLING @laurentdombrowicz @ballsaal_artist_mgmt
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR & COMPOSITOR @arieloscargreith @ballsaal_artist_mgmt
NAILS @manicureatballsaal
FINAL TOUCH @nina.kramberger
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
21 Oct 2026
A little F.C. Gundlach, a lot of Lena Gercke!
Behind the scenes mit @lenagercke von ihrem Cover shoot für TUSH „NEXT“ , gemeinsam mit @theofficialpandora und der Talisman Collection. Alte Symbole, Neue statements!
#TUSH59 „NEXT“ mit @lenagercke ist OUT NOW! Ab sofort erhältlich als Prontmagazin und ebook via store.tushmagazine.com @f.c.gundlach.foundation
TALENT @lenagercke
PHOTO @arminmorbach
MAKE-UP @rafadelgado.makeup
HAIR @patrickgorra.artist @ballsaal_artist_mgmt
STYLING @laurentdombrowicz @ballsaal_artist_mgmt
SET DESIGN @theresa_rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR @alexandra.kern
PRINTED JEWELLERY ARTIST @_aliciavaldesselbach_
NAILS @nail_artist_ilona @manicureatballsaal
FINAL TOUCH @adrianbrandespost
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
#pandora #pandoratalisman #tushmagazine
17 Oct 2026
Punk, Pop, Indie: Musik kennt viele Genres. Doch unter Kopfhörern wird sie zur Introspektion, zum Konzert für uns allein und zum Rückzugsort, wenn die Außenwelt zu laut wird.
Für TUSH 59 „NEXT“ übersetzen wir gemeinsam mit @beyerdynamic AVENTHO 100 auf den Ohren drei Musikgenres in drei unterschiedliche Beauty-Looks.
TUSH-Autor @jank_edves erzählt dazu, wie Musik Erinnerung, Zugehörigkeit und manchmal sogar zum persönlichen Survival-Tool werden kann
TALENT @ailarassecretdiary
PHOTO @arminmorbach
MAKE-UP @rafadelgado.makeup
HAIR @nadinebauer @ballsaal_artist_mgmt
STYLING @samir_duratovic
SET DESIGN @theresa__rohe @ballsaal_artist_mgmt
DIGITAL OPERATOR @alexandra.kern
NAILS @nailsbygravina
FINAL TOUCH @nina.kramberger
VIDEOS @malorieshmyr @lindsaythomasrobinson
PRODUCTION @sophiealfers
TEXT @jank_edves
22 Oct 2026
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