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Bio
designer | director
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arilevela.com-
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Recent posts
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
LIEKINHEITIN - @lindalampeniusofficial & @peteparkkonen
FINLAND ESC 2026
@eurovision 🇫🇮
Music and Lyrics
Antti Riihimäki, Lauri Halavaara, Vilma Alina, Linda Lampenius, Pete Parkkonen
Creative Direction by
Ari Levelä, Reija Wäre, Sergio Jaen, Juha-Matti Valtonen, Matti Myllyaho
Show Producer
Matti Myllyaho
Visual Director
Ari Levelä
Multicam Director
Juha-Matti Valtonen
Performance and Movement Director
Reija Wäre
Creative Director Consultant
Sergio Jaen
Costume Designer
Teemu Muurimäki
Muah Artist
Tiina-Maria Valanti
Vocal Coach
Aija Puurtinen
Backing Vocalists
Jepa Lambert, Heini Ikonen, Hanna Marttila
In collaboration with the ORF Contest Team.
16 May 2026
PERFORMANCE CREDITS FINLAND ESC 2026
LIEKINHEITIN - LINDA LAMPENIUS & PETE PARKKONEN
Music and Lyrics
Antti Riihimäki, Lauri Halavaara, Vilma Alina, Linda Lampenius, Pete Parkkonen
Creative Direction by
Ari Levelä, Reija Wäre, Sergio Jaen, Juha-Matti Valtonen, Matti Myllyaho
Show Producer
Matti Myllyaho
Visual Director
Ari Levelä
Multicam Director
Juha-Matti Valtonen
Performance and Movement Director
Reija Wäre
Creative Director Consultant
Sergio Jaen
Costume Designer
Teemu Muurimäki
Muah Artist
Tiina-Maria Valanti
Vocal Coach
Aija Puurtinen
Backing Vocalists
Jepa Lambert, Heini Ikonen, Hanna Marttila
In collaboration with the ORF Contest Team.
12 May 2026
Created performance with @sannivirallinen for @thevoiceoffinland season semifinal
Consept & direction: @arilevela
Multicam dir: @jaanu_unofficial
Musical dir: @kelmikalle
Light operator: @harri.kauppinen
Video operator: @saku.v
Propmaster: @jaana.jussila80
SFX: @pyromanfinland
Sound: @soundonfinland
Choreo: @markokeranen
01 May 2026
Created performance with magical @vesalaofficial for @thevoiceoffinland live.
Pianist #tuukkatuunanen
Consept and direction: @arilevela
Multicam dir: @jaanu_unofficial
Light operator: @harri.kauppinen
Stage crew: @jaana.jussila80 @toppari @henri.sareskivi
SFX: @pyromanfinlandltd
Sound: @soundonfinland
Ping @asteraofficial @itvstudiosfinland
01 May 2026
#1 TEAM AUSTRIA, EUROVISION 2025 WINNER
IT WAS A BLAST TO BE A VISUAL DIRECTOR ON THIS AMAZING TEAM AND PERFORMANCE
Superstar @johannesjjpietsch
Song
@johannesjjpietsch
@whothehellisteya
@peleloriano
@truuexperience
Producer
@echtchris
Creative director
@sergiojaeen
Visual & Lighting director
@arilevela
Choreographer
@borjarueda8
Assistant Choreographer
@lohi_fab19
LED Content
@boxcat.studio
@lexyvj
@olivervangent
Costume design
@teemumuurimaki
HMUA Consultant
@saph.art
Socials
@felicialuofficial
Prop Build: Silver Zombie, @samiylikahri, @farbrormasse, @mustknn, @robert_lindqvist, Niklas Kaarla, petris___
Paper Boat Puppeteers: @mattimaxim @lohi_fab19
Team ESC2025
@fbacklund @lottafureback @nicodebelin @hfwndr @tim_routledge_lighting_design @morgantevans @sachajeanbaptiste @keishamalaika @olamelzig @christer.s.bjorkman @mattiascarlsson1972 stinimara
@eurovision @orf
24 Jun 2025
TEAM FINLAND, EUROVISION 2025
WORKED AS A CREATIVE DIRECTOR & VISUAL DESIGNER FOR ERIKA - ICH KOMME, EUROVISION PERFORMANCE.
Artist
@erikavikman
Music and lyrics by
@christelroosberg + @jorisjoroos
Creative direction by
@arilevela
@reijaware
@juhisvaltonen
@erikavikman
Creative Consultant
@sergiojaeen
Show Producer
@mattimaxim
Visual Designer
@arilevela
Multicam Director
@juhisvaltonen
Performance Director
@reijaware
Costume Designer
@annasarasoja
MUAH Artist
@miikakemppainen
Vocal coach
@aijapuurtinen
Backing vocalists
@terimantere
@jepalambert
@heiniikonen
Team ESC2025
@fbacklund @lottafureback @nicodebelin @hfwndr @tim_routledge_lighting_design @morgantevans @sachajeanbaptiste @keishamalaika @olamelzig @christer.s.bjorkman @mattiascarlsson1972 stinimara
Photos
@almabengtsson
@eurovision
24 Jun 2025
TEAM CYPRUS, EUROVISION 2025
WORKED AS VISUAL DIRECTOR FOR PERFORMANCE - Shh
Superstar
@theoevan_
Dancers
@rafasoto25
@diegoorey_
@samxvazquez
@guillemtome
Creative Director
@sergiojaeen
Visual & Lighting director
@arilevela
Choreographer
@borjarueda8
Assistant Choreographer
@lohi_fab19
LED Content
@boxcat.studio
@lexyvj
@olivervangent
Prop manufacture
@pascualinestructures
Team ESC2025
@fbacklund @lottafureback @nicodebelin @hfwndr @tim_routledge_lighting_design @morgantevans @sachajeanbaptiste @keishamalaika @olamelzig @christer.s.bjorkman @mattiascarlsson1972 stinimara
Photos
@capturedbycorinne
@almabengtsson
@eurovision
24 Jun 2025
Sanni - Metsa
The Voice of Finland 2025 Semifinal
Creative director
ARI LEVELA
Multicam director
JAN-ASLAK LEINO
Music director
LENNI-KALLE TAIPALE
Choreographer
MARKO KERANEN
Propmaster
JAANA JUSSILA
Muah
SATU ARVO
Style
VESA SILVER
Lights
HARRI KAUPPINEN
Video
SAKU VAANANEN
System engineers
TOPI RINNE
HENRI SARESKIVI
Sound
SOUNDON FINLAND
Techical production
CREATIVE TECHNOLOGY FINLAND
Cameras
NEP FINLAND
Production company
ITV FINLAND
Broadcaster
NELONEN
20 Apr 2025
Ellinoora & Ani - Kirje
The Voice of Finland 2025 Semifinal
Creative director
ARI LEVELA
Multicam director
JAN-ASLAK LEINO
Music director
LENNI-KALLE TAIPALE
Choreographer
MARKO KERÄNEN
Propmaster
JAANA JUSSILA
Muah
MIIA OLLULA
Lights
HARRI KAUPPINEN
Video
SAKU VAANANEN
System engineers
TOPI RINNE
HENRI SARESKIVI
Sfx
PYROMAN FINLAND
Sound
SOUNDON FINLAND
Techical production
CREATIVE TECHNOLOGY FINLAND
Cameras
NEP FINLAND
Production company
ITV FINLAND
Broadcaster
NELONEN
20 Apr 2025
Finnish Grammys 2025 / Emma Gaala
Was great to collaborate as a visual director and show producer for this annual celebration of Finnish music
Big shout out to our show team:
Assistant show producer: Miia Lehtinen
Multicam director: Juhis Valtonen
Stage director: Reija Ware
Stage manager: Samppa Murtomaki
Prop master: Jaana Jussila
Event producer: Gabriela Campos
Technical producer: Otto Tyyskä
FX lights: Joel Siirtola
Key lights: Alex Hautamäki
Video: Saku Vaananen
Designer: Kunttu Levela Sibelius Oy
SFX: Pyroman Finland
Stage and props: Silver Zombie, Roudaamo Oy
Technical production: Creative Technology Finland
TV Production: Windie Agency
Sound production: Soundon Finland
Broadcast solutions: NEP Finland
+ many more
Thank you for artists & their teams
Photos: Mikki Kunttu
30 Mar 2025
FINNISH GRAMMYs / @emmagaala 2025
10 Mar 2025
HALLO BASEL🇨🇭WIR KOMMEN!
Performance design credits
Artist
ERIKA VIKMAN
Music and lyrics by
ROOS+BERG
Creative Direction
ARI LEVELÄ
JUHA-MATTI VALTONEN
REIJA WÄRE
Show Producer
MATTI MYLLYAHO
Visual director
ARI LEVELÄ
Multicam & show director
JUHA-MATTI VALTONEN
Creative & multicam consultant
SERGIO JAEN
Supervising choreographer & stage director
REIJA WÄRE
Stage director
HAZA VON HERTZEN
Choreographer
YASMIN JANATUINEN
Costume designers
TEEMU MUURIMÄKI
RITVA MUIKKU
Makeup & hair designer
MIIKA KEMPPAINEN
Assist. multicam director
HEIDI MUSAKKA
Artist’s creative director
CHRISTEL ROOSBERG
Backing vocalists
JEPA LAMBERT
TERI MANTERE
HEINI IKONEN
Vocal coach
AIJA PUURTINEN
Stage- and lighting design
ARI LEVELÄ
PEKKA MARTTI
Operators
PEKKA MARTTI
MIKKO LESKINEN
SAKU VÄÄNÄNEN
ARMANDO MORA
Prop design
ARI LEVELÄ
RIIKKA KYTÖNEN
Stage manager
HARRI NYMAN
Prop master
HENRIK RÖMAN
Safety Rigging Consultant
JOUNI KIVIMÄKI / SORIN SIRKUS
Pyrotech design
MARKKU AALTO
Producer
ANNASTIINA PAAVOLA
Main Producer
ANSSI AUTIO
Executive producer
JUHA LAHTI
Photos
MIIKKA VARILA
RALPH LARMANN
25 Feb 2025
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