Aram Ostadian-Binai

Aram Ostadian-Binai

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@aramob

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Founder @the.soulfuls Building rooms for women, culture & power Mother. Speaker. Cultural voice. @cphfw show committee & Ethical Charter Board

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The dress that I wore for #elleawards symbolizes freedom - inspired by the brave women of Iran who risk everything to stand up against compulsory clothing regulations but also against countless discriminatory laws that deprive them of their basic human rights. Their freedom. A limited edition collection created by an Iranian power team: talented designer @amirtaghicollection x brilliant actress @nazaninboniadi — & print artwork is by @hausofmilad 🤍 ➡️ Swipe to meet many iconic Iranian women who wore this dress to stand by the voices of those who are fighting for #freedom of all women in Iran. Receiving the Voice of The Year #ELLEAwards wearing this dress was both important for me and beyond empowering. ⚡️Together with all young women of @the.soulfuls community we also stand by freedom for all girls & women. I dream of a day when EVERY person in Denmark and beyond, no matter their skin colour, size, age or sexual orientation, faith… can express themselves and dress as they want to. 📣 ————————————— 1st photo 📸 @lassebakmejlvang for ELLE #yourvoicematters #freedomforiranianwomen #freedom #thesoulfuls #persianstyle #iranianactress #iranianfashion #iraner #iranianwomen #persianwomen #letherbeher 17 Sep 2022 01.10 it’s the date Navid & I got the keys 🔑 to our new home & became house owners. I can’t wait to make it a home for our family; a house full of memories (& parties 🤭👌🏽) We stepped into our house with salt, honey, rice, mirror, a plant 🪴, a blue bird figurine (as sky is the limit), … and anointed each room for blessings 🫶🏽 all to bring joy, excitement, happiness, fruitfulness, growth, protection and peace! thank you for all your inputs for what to bring to a new home 🏡 #newhome 01 Oct 2023 Founder of The Soulfuls, Aram Ostadian-Binai @aramob is moderating the conversation on October 1. A Power Talks panel about confidence, readiness, and the permission we sometimes wait for before making our next move. The moments we hesitate. The moves we make anyway. Kérastase Power Talks × The Soulfuls Mentoring Day · October 1 · Copenhagen 1:1 mentoring · Power Talks · 20+ mentors 23 Sep 2026 You don’t have to meet everyone in the room. You just need to meet the right person. Someone who knows your industry. Someone who knows your journey. Someone who can tell you what your next step should be. Come meet her. 🤍 October 1st Copenhagen Apply for the Mentoring Day before 22nd September. Open to women of all backgrounds, aged 18-30, based in the Nordics. Find the link in our bio ✨ 13 Sep 2026 CPHFW through the eyes of our founder @aramob 🤍 20 editions of Copenhagen Fashion Week and another chapter for The Soulfuls inside an industry we’ve grown alongside. This season was about creating access through our Mentoring Lounge, conversations about the future of fashion, and watching talents from our community build their own place in the industry. For Aram, it was also her first Fashion Week back from maternity leave - moving between mentoring, talks, shows and trips home to her baby. Different seasons. Same mission: making sure the next generation doesn’t just enter the industry, but gets the opportunity to shape it. CPHFW 2026. Through her eyes. Photos: @noorunisa @madelainemendoza and own photos 18 Aug 2026 There isn’t one path into fashion. There are many. The Panel Talk Creative Pathways during @cphfw explores what it really takes to build a career in fashion, through creativity, collaboration, and community. In this conversation, Eva Kruse, joins Aram Ostadian-Binai to reflect on the experiences, decisions, and relationships that have shaped her journey and what the next generation can learn from it. Moderator: Aram Ostadian-Binai @aramob, Founder & CEO of The Soulfuls Speaker: Eva Kruse, Former CEO & Founder of @cphfw Photography: @madelainemendoza Interested in this conversation? Listen to the full conversation on the Copenhagen Fashion Week Official Podcast, available on Spotify ✨ 17 Aug 2026 From the rain to the runway, one of those days where Copenhagen feels especially alive. Beauty breakfast at @caiacosmetics, opening their beautiful new space in the heart of Copenhagen. Long table breakfast with @kinraden, where every detail reflected the beauty of thoughtful design. A runway by @mkdtstudio and @caroline_engelgaar that reminded me why Danish fashion has its own voice. And ending the day celebrating a dream becoming reality 🙌🏽 Days like this remind me why I do what I do 🤍 @the.soulfuls Mentors who keep opening doors. A community that keeps showing up. And another founder launching her vision into the world. Congratulations on the launch of @soster.cph, our amazing talent @sallychauvin 🤍 so so proud of you and the community that showed up for your dream. happy @the.soulfuls could be your community partner🤍 04 Aug 2026 18 years of marriage. 20 years together. Looking back, I don’t think we knew how many versions of ourselves we’d meet along the way. We fell in love before our careers, before children, (and even before The Soulfuls). Since then, we’ve taken turns making room for each other’s next chapter. We’ve learned together when to lead, and when to follow. We’ve learned that sometimes one dream needs to move first while the other waits. Most of all, we’ve learned to make room for who the other person is becoming. Happy anniversary, my love ❤️ 31 Jul 2026 I built @the.soulfuls while becoming a mother. Now motherhood is changing the way I want to build everything else, e v e r y single day 🤍🤍🤍 #morsdag 10 May 2026 🎉 Proud founder moment. Today, @the.soulfuls was recognised at Danish Diversity Awards 2026 by @danskindustri as part of the @goodtalks.dk Special Prize - co-win this together with other strong initiatives 🙌🏽 I founded The Soulfuls in 2018 from both frustration and belief: the belief that women, and especially women of colour, already have the talent. We have what it takes. What we need is access, support, visibility and real opportunities. I started The Soulfuls to challenge the narrative that women needed fixing 🤦🏽‍♀️ Since then, we’ve built a community of 4,000+, engaged creatives, leaders and change makers, 100+ mentors, and supported 300+ young women and emerging talents through our mentorship programs. Today was a collective win, and one I’m very proud of. Congratulations to all co-winners 🏆 Every single day, I’m reminded (re-confirmed) that women do not lack talent nor ambition. Too often, the system lacks imagination, access and courage. Thank you team ♥️ the soulfuls board 🫂 and my family + every single one of you have supported us through our journey 🙌🏽 14 Apr 2026 Honoured to once again be part of the Copenhagen Fashion Week show committee. My own @cphfw journey goes back to around 2010/2011 (slide 2) when I was proud to be wearing and representing an Iranian designer from Tehran. Today, I return through @the.soulfuls building community, advocating for representation, and helping shape a broader future for the industry. That is also why I take this role seriously. For me, it is never only about taste or aesthetics. It is also about what kind of industry we are building, which perspectives are being centred, and who gets to be seen, supported, and remembered. I always try to bring a lens that holds both fashion credibility and representation 🙌🏽 looking at the strength of the work, but also at the voices, identities, and futures we make space for. Thank you @ceciliethorsmark, @isabella_rose_celeste and the #cphfw team for welcoming me back to this table. 14 Apr 2026 Happy Norouz 💛Our Haft-Sin is the table we set for Iranian New Year 🪻 with 7 symbolic items, each starting with the letter “S” in Farsi; a tradition of hope, renewal, spring, and new beginnings. This year, we hold it even closer. In the middle of so much pain, this moment still connects Iranians across distance, exile, and borders. A reminder that culture remains our light. As the Persian year began on Friday, a double rainbow appeared over my hometown, Tehran. It was such a comfort for many of us, we took it as a sign of hope, of a brighter future, and of freedom still to come. This year, our Haft-Sin & Norouz is a prayer for Iran. For an Iran where women can live in freedom, not in fear. Where dignity is not something to fight for. Where being human is enough. We hold Iran with heartbreak, love, and hope. And even now, with repression, executions, and discrimination still shaping daily life, the ask is not too much and never was: freedom, rights, & full humanity. 22 Mar 2026

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CinwTMCMl4HThe dress that I wore for #elleawards symbolizes…
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