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Bio
We're a brand design studio and foundry | Understand the change. Define the voice. Make it unmistakable.
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Recent posts
Puerile Grotesque available now. Link in bio.
10 Nov 2026
Refresh, rejuvenated and rereleased.
Applied systems font. More info? Links in profile.
09 Nov 2026
Next up for a refresh is Applied Systems’ own brand font version 1.1.
A humanist sans serif, this was the second typeface to be released from the library. It’s been a pleasing experience going back through the collection and bringing the fonts up to date, especially this one.
The changes and shifts can seem subtle, but some key decisions, such as widening the lowercase a and s, closing the loop on the k and making a few other refinements, create significant shifts in the overall tone of the typeface.
Fonts are living systems, both as software and as visual languages. They’re never static. You only need to look at how many times Helvetica has been adapted to see that. As designers, our skills improve, our eyes are constantly being trained and there’s always room for refinement.
With the studio side a little quieter at the moment, the focus has been on the foundry. Hopefully, things pick up on the studio side soon, but one of the benefits of having three strands to the business (studio, foundry and education) is that there’s always something to be working on.
The refreshed Applied Systems typeface should be out this week.
And if you’re interested in getting us involved in a project, we’d love to have a chat.
03 Nov 2026
More play with stop motion shorts. Just a bit of fun.
28 Oct 2026
Procrastination can be productive.
21 Oct 2026
Small adjustments can make a great difference when seen as a whole. We’re currently reworking our Applied Systems font, updating it and adjusting for more contemporary uses and increased language support while retaining the humanist character that sparked the project on the first place. Lots to be done but it’s coming along. And yes we use Jurassic Park as proofing copy. Got to have a little fun where you can.
21 Oct 2026
The Puerile family started with play. Enjoying letterforms and creating something dramatic and full of expression.
Puerile Display certainly has that, to the point where its letterforms can be difficult to decipher at first glance, until you begin to understand the system. That’s the whole point, really. Sometimes type isn’t about being able to read something instantly. Sometimes it’s about teasing the reader and giving their eyes something to enjoy.
Puerile Grotesque takes this idea further, questioning whether we can create systems where form and function are explored through play, while giving designers more choice in how they communicate.
Both typefaces are designed to be enjoyed, whether through the full expression of the Display or the functional possibilities of the Grotesque.
20 Oct 2026
Introducing Puerile Grotesque.
The latest addition to the Applied Systems font library, Puerile Grotesque explores the relationship between function and play, combining the practical foundations of the grotesque with a more playful approach to letterform construction.
Puerile Grotesque is available now.
Explore the family and licensing options via our website or MyFonts (links in bio)
14 Oct 2026
Puerile Grotesque combines the rational foundations of modernist typography with a playful approach to letterform construction. Rooted in the functional characteristics of the grotesque, it explores how familiar structures can be altered to introduce movement, personality and expression while retaining clarity and legibility.
Our first grotesque will be available via myfonts soon!
07 Oct 2026
Is the world a little too obsessed with the grotesque?
Maybe. But we’re quite happy with our contribution to one of the most widely used styles of type. Ours is a wee bit different. Or at least it can be, if you choose it.
Launching this week, the Puerile family gets a new member.
06 Oct 2026
We've got a soft spot for Potbank. It was the first font that went through the rigorous process of getting it to a point where it functions. It’s been nice to revisit it and allow it to bloom.
Increased language support, better spacing and general quality-of-life improvements allow this font to be used and expressed in more ways. Very excited to see what people create with it.
05 Oct 2026
A typeface is never truly finished.
As a font library grows, previously released typefaces need to evolve too. New software, changing technical requirements and a better understanding of language and type design all create opportunities to refine the work.
Potbank is the first Applied Systems typeface to receive this treatment. We’ve improved the font files, extended the language set and updated previous language compatibility, while retaining the forms and character inspired by the ceramics industry and the Potteries.
The result is a more complete and robust font, ready to be used across contemporary projects while still carrying the history that sparked the original design.
The updated Potbank is now available to license through MyFonts. Link in bio.
28 Sep 2026
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