ANY OTHER NAME

ANY OTHER NAME

@anyother.name

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216

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12/0

Photos/Videos in last 12

Bio

London-based creative studio and brand consultancy. See also: @selftitled.work

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Recent posts

(2/2) Visual identity for ‘She’s the Best’ by Troye Sivan. Working closely with Troye, we developed a visual language inspired by a love letter to femininity, the eclectic energy of New York and the charm of found ephemera. Through intimate photography, experimental calligraphy and layered compositions, we wanted to create something that felt personal and lived-in, capturing the album’s sense of nostalgia and self-expression. This visual world extends across the album packaging, merchandise and wider campaign. Special thanks to everyone involved! She’s the Best @troyesivan Co-Creative Director @gvsgvs Co-Creative Director @imogene Photos @marcuscooper @phojoh @stuart_winecoff @janlucahellwich @terrencefoconnor styling @marcforne hair @jimmypaulhair makeup @markcarrasquillo creative assist @zo1ita Featuring @nicolekidman With @sashacolby and @annabloda TS Asst @_alicefraser_ Agency @goodworldcreative mgmt @brandoncreed Dani Russin @chrisbpepe @noodlemma 06 Nov 2026 She’s The Best, @troyesivan More to follow… Photographer @marcuscooper Stylist @marcforne Producer @alexesruizbowyer MU @markcarrasquillo Hair @jimmypaulhair Co-Creative Director @gvsgvs Co-Creative Director @imogene Digital Creative @terrencefoconnor Creative Director Asst @zo1ita Agency @goodworldcreative 19 Aug 2026 **Sound On** Self Titled and Tenderbooks are honoured to welcome Yuichiro Noda to London for a signing of Sequences, his first monograph, on Thursday 11 June from 6-8pm. Throughout the evening, a one-off audio-visual installation by Any Other Name will be presented in the space. Sequences, Yuichiro Noda’s first monograph, spans nearly a decade of his practice. Noda observes with the patience of someone listening rather than looking. His images are delicate, almost ephemeral, often existing right at the edge of perception. The book unfolds across twelve carefully structured sequences, each a distinct composition of images that drift between abstraction and the familiar. 220 pages, edition of 300, ISBN 978 1 3999 7828 6 Special thanks @beweme @adamcheong @roy.killen 04 Jun 2026 New year, new studio. 09 Jan 2026 Creative Direction for @lafourstudios, a full-service creative production agency by Chiara Lafour Website by @noplansstudio Logotype by @officebenganz Print by @nirvanacph A special thank you to @chiaralafour 10 Nov 2025 STILL ICONIC, NOW LIGHTWEIGHT Integrated campaign for @lacoste This spring, ANY OTHER NAME partnered with LACOSTE to reintroduce the L.12.12 Polo Shirt—lighter, softer, and more breathable than ever. Rooted in René Lacoste’s 1933 original, the updated design balances comfort and technical precision, refining a classic without losing its character. Titled AS LIGHT AS AIR, the campaign centres on the behaviour of the material: how it moves, rests, and feels. Our creative treatment is intimate and restrained, with imagery that lingers on fabric in motion: creases forming, air catching, the gentle give of fabric. It’s a study in ease, where comfort becomes character and lightness speaks for itself. Special thanks: @nbeguinot @Karogero @yoann__w @anelivaos @darrengwynnstudio @juanawein_ Creative Direction: Any Other Name Photography Shot by @darrengwynnstudio @troublemanagement AD by @anyother.name Styled by Annick Blanchi @ferendes HMU by @flavien_hym @cyrillaine @saint_germain_agency Casting by @marielevycast Model @martin__boyle (@marilynagencyparis) @suhang994 (@elimodelworld) @azz_blh (@imgmodels) Art buying & production by @royalcheesestudio @raphaelleg @toomuchbenjamin @maximebadets Video Direction by @juanawein_ DOP @maximeberger_ @apicorpagency Editing @sego_lehman Colors by @lydia.colorist @upgrade.colorist Styled by Annick Blanchi @ferendes HMU by @flavien_hym @cyrillaine @saint_germain_agency Casting by @marielevycast Model @martin__boyle (@marilynagencyparis) @suhang994 (@elimodelworld) @azz_blh (@imgmodels) Art buying & production by @royalcheesestudio @raphaelleg @toomuchbenjamin @maximebadets 07 Aug 2025 Sequences, the third project from Self Titled, continues the imprint’s belief in the book as a proposition in itself, not merely a container for imagery. Form and content unfold in parallel. Each material choice reflects Noda’s central themes of transience and attention. Paper stocks shift—glossy, satin, matte—modulating how each image is encountered. Folded and trimmed pages break the flow deliberately. In one sequence, black-and-white photographs are rendered in metallic silver, turning memory into mirage, a gesture that extends the artist’s meditation on what slips just out of reach. 220 pages Edition of 300 ISBN 978 1 3999 7828 6 Now available to purchase from @selftitled.work Designed and Edited by @anyother.name Print production by @roy.killen 20 May 2025 The special edition of Sequences by @yuichironoda extends the book’s quiet insistence on form, structure, and tactility. Its bespoke presentation box adopts the same 2 × 2 grid to form a novel yet familiar closure that echoes the book’s internal logic. This continuity reinforces the visual rhythm and sequencing at the heart of the project. The book is bound in a tonal silver cover and each edition includes a C-type print, signed and numbered by the artist. Limited to 50 copies, now available to purchase from @selftitled.work 16 May 2025 Any Other Name and Self Titled are excited to present Sequences, Yuichiro Noda’s first monograph, spanning nearly a decade of his practice. The book unfolds across twelve carefully structured sequences, each a distinct composition of images that drift between abstraction and the familiar. Designed and edited by Any Other Name, the book mirrors Yuichiro’s nuanced approach. Select pages are folded or cut to create intentional visual collisions, encouraging readers to engage physically with the content. These interventions introduce unexpected rhythms, transforming the act of viewing into a tactile, almost performative experience. 220 pages Edition of 300 ISBN 978 1 3999 7828 6 Now available to purchase from @selftitled.work A heartfelt thanks to @yuichironoda—for his trust, patience, and intuition—and to @roy.killen, whose precision and care made this book possible. 15 May 2025 Brand identity for @nanushka Moonbeam, Nanushka’s signature colour, represents a modern counterpoint to the brand’s deft exploration of heritage and craft. This unique mix of traditional and contemporary culture played a huge role in the thinking behind the rebrand, forming the concept of ‘New Heritage’ into a distinctive visual language that fully expresses Nanushka’s unique spirit. Special thanks: @sandra_sandor @peterbaldaszti Typography: @seb.mclauchlan Print production: @nirvanacph FW campaign image director: @harrydoncaster FW campaign photography: @dudihasson1 Still life photography: @richard_round_turner Set design: @alfieditrolio Assistant: @a.dgill Production: @sevensix.co Full case study on our website. 18 Oct 2024 Brand identity for @nanushka The Kopjafa symbols, embodying the character and spiritual essence that defines Nanushka, are inspired by the traditional Hungarian Kopjafa with its geometric patterns and carved motifs. The six symbols, designed to be reinterpreted with versatility in application and materiality, create a secondary, playful language for the brand. Special thanks: @sandra_sandor @peterbaldaszti Typography: @seb.mclauchlan Print production: @nirvanacph FW campaign image director: @harrydoncaster FW campaign photography: @dudihasson1 Still life photography: @richard_round_turner Set design: @alfieditrolio Assistant: @a.dgill Production: @sevensix.co Full case study on our website. 16 Oct 2024 Brand identity for @nanushka Leveraging Nanushka’s rich influence of Hungarian tradition, and innovative approach to materiality and construction, we emphasised the signature brand motifs of craft and geometry to inform a holistic expression for Nanushka; from its bespoke wordmark and comprehensive packaging suite, to more subtle brand signifiers which have been thoughtfully integrated into product and hardware. Special thanks: @sandra_sandor @peterbaldaszti Typography: @seb.mclauchlan Print production: @nirvanacph FW campaign image director: @harrydoncaster FW campaign photography: @dudihasson1 Still life photography: @richard_round_turner Set design: @alfieditrolio Assistant: @a.dgill Production: @sevensix.co Full case study on our website 11 Oct 2024

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DfaJ3c_DQHj(2/2) Visual identity for ‘She’s the Best’ by Tr…
DcOMMlnNC05She’s The Best, @troyesivan More to follow… Pho…
DZLCpcIiI3a**Sound On** Self Titled and Tenderbooks are ho…

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