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Bio
Founder E.L.V. DENIM @elvdenim
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Recent posts
Anna looks at discarded, damaged, stained jeans and sees new ones. In her East London studio she’s making jeans out of jeans.
15 May 2026
We are delighted and honoured to have been nominated for the 2027 Earthshot Prize by @weareinnovateuk part of UK Research and Innovation (UKRI), joining an inspiring group of organisations working on solutions to some of the world’s most pressing environmental challenges.
We have been nominated for the Build a Waste-Free World Earthshot.
Widely recognised as the world’s most prestigious environmental prize, @earthshotprize seeks to identify, celebrate and scale innovative solutions that help repair and regenerate our planet by 2030.
@elvdenim is developing a Material Intelligence Design Engine (MIDE) a new system to enable brands to continually transform their own unsold stock into new collections creating a viable new revenue stream. We believe this stock can and must be revalued as a resource, ultimately reducing overproduction and the need for new garments to be made from virgin fibres, the roots of fashion’s waste problem.
29 Oct 2026
Threads of myth and sustainable style with @elvdenim founder @annafoster 👖✨
Every design begins in another life, taken apart with sentiment, re-cut with precision, and reassembled with exceptional care. Step into the world of sustainable luxury as Anna shares her expert styling tips, busts common denim myths, and reveals her favorite wardrobe essentials. Discover how conscious craftsmanship meets timeless design through this exclusive collection.
Discover the collection now at Lane Crawford ifc mall and Harbour City today.
#LaneCrawford #elvdenim #denim #denimstyle
26 Oct 2026
NY @elvdenim Soirée with @jenniferfisher the definition of ‘women supporting women’. Spending time in her world was so special for us…. And I can’t wait to come back!
Thank you to your gorgeous @jenniferfisherjewelry team…. To @lalospirits for the first tequila I actually like (!!!) and of course to @juicymarti ❤️
23 Oct 2026
@annafoster of @elvdenim has raided @sanderson1860’s upholstery fabric offcuts for her new 12-piece collection of jeans, jackets, skirts and tops. “I want to create garments that are well-made and designed through their choice of material and construction,” she tells @ella.mansell. Get the first look at the link in bio.
🎥: @ella.mansell
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#ELVDenim #Denim #Sanderson1860
17 Oct 2026
Which denim mood are you choosing today? 👖✨
From paint-splattered flares to two-toned oversized shirts, watch founder @annafoster style her favourite pieces from @elvdenim
Stepping into Chapter Six of The Curator’s Diary with E.L.V. Denim! Straight from East London, they turn vintage pieces into one-of-a-kind wardrobe treasures that bring together effortless cool and serious sustainability. Every single pair starts out in another life, lovingly taken apart, re-cut with precision, and pieced back together with so much heart and detail. 💙
Discover the collection now at Lane Crawford ifc mall and Harbour City, and save the date to meet founder Anna Foster in person at ifc mall on October 16 and 17.
Visit us in store or tap the link in bio to RSVP now!
#LaneCrawford #TheCuratorsDiary #elvdenim #denim #denimstyle
13 Oct 2026
I was invited to speak at NY Climate Week by @theclimatepledge and it was an incredible whirlwind of a week - meeting people who are truly trying to make an impact in the fashion space.
More of that to come! But loved meeting new friends @erinallweiss @greatgoots @danadition @danielleavocado #nancyrhodes #annieagle
More to come on the trunk show with the true girls’ girl @jenniferfisher
Thank you @juicymarti for being my @elvdenim partner in crime! ❤️
12 Oct 2026
Giving denim a second chance, with all the love and craftsmanship it deserves .✂️🪡
For Chapter Six of The Curator’s Diary, Lane Crawford presents @elvdenim -crafted in East London to reimagine vintage pieces into one-of-a-kind wardrobe treasures, blending sustainability with effortless style.
Discover the collection at Lane Crawford ifc mall and Harbour City now! Join us on October 16 and 17 at ifc mall to meet founder Anna Foster, and stay tuned for more exciting updates! 💙🧵
Visit us in store or tap the link in bio to RSVP now!
#LaneCrawford #TheCuratorsDiary #elvdenim #denim #denimstyle
28 Sep 2026
A true pinch me moment 💙
@elvdenim featuring @pips_taylor on the Outernet screens on Tottenham Court Road.
On until midnight today 22nd of September.
Film by @pietrobirindelli
MUA @ashleyspirermakeup
22 Sep 2026
Another highlight of weekly outfits from our founder @annafoster 💙
Day 1: Boleyn Shorts and Diana Shirt
Day 2: Celia Dress
Day 3: Talbot Jeans
Day 4: Freya Jeans
Day 5: Diana Shirt
Day 6: Boleyn Shorts
01 Sep 2026
LSS Meets: Anna Foster, founder and creative director, @elvdenim
Clothes are waste in the wrong hands. Anna Foster of East London resident denim brand, @elvdenim, is a firm believer in designing a way out of the problem. The problem? The trillion tonnes of waste that the fashion industry produces.
LSS made a visit to the brand’s HQ in Dalston to discover how it makes everything within a three-mile radius, how collaborations with hotels result in upcycled dresses, shirts and more, made with retired bed linen, and how tables, coasters and chairs in the studio are made using denim offcuts.
But most of all, how clever design, like the brand’s mid-seam silhouette, makes for jeans that fit a woman’s body like a glove. A revolutionary idea that waited over a century to come into existence (!)
Go inside the visit to E.L.V Denim’s East London HQ and interview with @annafoster on akankshakamath.substack.com 💌🌹📮
Video: @kiers
Art direction: @shagun_jangid
#denim #jeans #madeinbritain #denimbrand #bluejeans
13 Aug 2026
Our founder @annafoster takes you through our new styles and how they are made in our East London Studio.
08 Jul 2026
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