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Bio

We are alma, the culture impact agency. We fight the generic, one-size-fits-all marketing approach. All while keeping a nice Miami tan.

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Recent posts

After the community vote, our Find What’s Within campaign for @girlscouts has won Silver at this year’s @anthemawards Big thanks to all those who voted, and congrats to our team and partners at Girl Scouts of the USA for bringing this beautiful work to life. 06 Nov 2026 alma and @siriusxmmedia just published new research on the power of cultural specificity in audio advertising. The findings challenge the idea that speaking to a specific audience limits reach. In fact, the research shows culturally relevant creative can resonate far beyond its intended audience. Discover why the best audio ads don’t sound universal. They sound specific. Read the full article on @lbbonline through the link in bio. 05 Nov 2026 We’re honored to bring home 1 Gold and 1 Silver at this year’s @clioawards Sports for our Statiums campaign with @changetheref. Big thanks to the judges for once again recognizing this important topic, and congrats to the alma and Change the Ref teams involved. 04 Nov 2026 If you didn’t know, alma takes Halloween VERY seriously. And our souls once again understood the assignment. 👻 Senior Business Executive Andrea Moya pulled up with Hollywood-level prosthetics and once again took home the costume crown with her Cat in the Hat transformation. (At this point, we’re starting to suspect she has a production budget.) But she wasn’t the only soul haunting the halls. We had Messi catching drone ads during an Inter Miami game, the Housewives of McDonaldland serving up drama and Creative Director Andrew Gonzalez looking… well, not quite like himself. The commitment is serious, the costumes are questionable and the competition is scary good. 30 Oct 2026 Meet our latest soul spotlight, Project Manager Karen Padron! When she’s not bringing projects to life at alma, she’s flowing through yoga poses and building her own business. 🧘‍♀️✨ Swipe to learn more about Karen. 29 Oct 2026 Congrats to Virgilio Flores for being selected to judge this year’s @lavaradr awards, where he’ll be reviewing creativity from Central America and the Caribbean. ¡Vamos, Virgilio! 26 Oct 2026 Big congrats to alma’s Co-President & CEO Isaac Mizrahi on being named a Hispanic Icon by the @adclubny! 🎉 Last night, Isaac accepted the honor in New York, alongside some of the most influential pioneers in Hispanic advertising. Throughout his career, Isaac has championed multicultural marketing, advocating for the power of these audiences to drive meaningful brand growth. Parabéns, Isaac! Well deserved. 👏 16 Oct 2026 Breaking creative 🚨 We’re proud to have brought @thomasbreakfast’s first Hispanic campaign to life, inspired by real creators and real kitchen moments. Check out the work on @lbbonline through the link in bio. 13 Oct 2026 Our team is in New York celebrating Associate Digital Strategy Director Alexandra Rodriguez’s honor as an @adage Rising Star! ⭐️ We couldn’t be more proud to see rising multicultural talent recognized for their industry impact. Congrats, ARod! 08 Oct 2026 Our VP, Head of Strategy Jorge Becerra just weighed in with @adage on the modern abuela and why it’s time for brands to rethink what Hispanic grandmothers look like in culture today. As advances in health, longevity and society redefine what aging looks like, it’s time to update our understanding of the abuela’s evolving role in modern Hispanic culture. Read the full piece through the link in bio. 07 Oct 2026 It’s official: We’re bringing home two Bronze at the @lia_awards for our Statiums campaign with @changetheref. Thank you to the LIA judges for this recognition, and congratulations to our team and partners at Change the Ref. We’re honored to have supported this important cause for the past eight years and to continue putting it in the spotlight. 06 Oct 2026 We’re excited to see our work for @coorslight and @primerolatino earn four wins at this year’s @anamarketers’ Multicultural Excellence Awards! Congrats to the teams and brand partners who brought these ideas to life, reflecting the nuances of today’s modern culture. In November, the ANA will announce whether these campaigns have taken home Gold, Silver or Bronze. Stay tuned! 05 Oct 2026

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DfafnohJt0TAfter the community vote, our Find What’s Within…
DfXnbuJiXSralma and @siriusxmmedia just published new resea…
DfVbqs-CembWe’re honored to bring home 1 Gold and 1 Silver …

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